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- Tasks: Create engaging content for B2B marketing and collaborate with creative teams.
- Company: Leading provider of home learning courses with a focus on self-development.
- Benefits: Salary between £23k - £25k, excellent training, and a supportive work environment.
- Why this job: Join a dynamic team and make an impact in the growing field of content marketing.
- Qualifications: Experience in B2B content marketing and strong writing skills required.
- Other info: Opportunities for career growth and a commitment to equal opportunities.
The predicted salary is between 20000 - 25000 £ per year.
£23k - £25k per annum
Permanent Contract
FPSG's exclusive client are one of the largest providers of Home/Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets, our clients are looking to support this growth with an experienced B2B Content Marketing Executive.
Role Responsibilities
- Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel
- Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos
- Advise on B2B content strategy and have thorough knowledge of best practices
- Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO
- Manage LinkedIn content and messaging for our Business Development Managers
- Ensure all content adheres to our clients brand guidelines and tone of voice
Person Specification
- Experience in B2B content marketing essential
- Understanding of B2B content marketing strategy
- Outstanding writing and editing skills
- Ability to generate creative and strategic ideas
- Experience using Google Analytics and LinkedIn
- Understanding of digital KPIs, trends and best practices
- Attention to detail and ability to multi-task
- Ability to work closely with other team members and freelancers
- Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint
Our clients will pay a salary of between £23k - £25k depending on experience, excellent training and development opportunity and good working environment.
To apply, please utilise the 'Apply' prompt on the portal.
FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age. We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process.
Content Marketing Executive in Glasgow employer: FPSG
Contact Detail:
FPSG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, join relevant groups, and engage with their content. This can open doors and give you insider info on job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces. Whether it's blogs, infographics, or videos, having tangible examples of your work can really impress potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their B2B marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Content Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with the B2B content marketing role, so don’t hold back on showcasing your relevant experience!
Show Off Your Writing Skills: Since this role is all about content creation, it’s crucial to demonstrate your outstanding writing and editing skills. Include samples of your work or links to published pieces that highlight your ability to engage and persuade through written content.
Highlight Your Digital Savvy: Mention any experience you have with tools like Google Analytics and LinkedIn. We’re looking for someone who understands digital KPIs and trends, so be sure to showcase your familiarity with these platforms in your application.
Follow Our Application Process: To make things easier for us and for you, apply directly through our website using the 'Apply' prompt. This helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at FPSG
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in the types of content you’ll be creating. Brush up on B2B content marketing strategies and be ready to discuss how you can engage different audiences at each stage of the marketing funnel.
✨Showcase Your Writing Skills
Bring samples of your previous work that highlight your writing and editing skills. Whether it’s blogs, whitepapers, or infographics, having tangible examples will demonstrate your ability to create engaging content that aligns with brand guidelines.
✨Familiarise Yourself with Digital Tools
Make sure you’re comfortable discussing tools like Google Analytics and LinkedIn. Be prepared to explain how you’ve used these platforms to track performance and optimise content strategy in the past.
✨Prepare Questions About Team Collaboration
Since the role involves working closely with team members and external creatives, think of questions that show your interest in collaboration. Ask about their current projects or how they integrate feedback into their content creation process.