At a Glance
- Tasks: Create engaging content for B2B marketing and collaborate with creative teams.
- Company: Leading provider of home learning courses with a focus on self-development.
- Benefits: Salary between £23k - £25k, excellent training, and a supportive work environment.
- Other info: Opportunities for career growth and a commitment to equal opportunities.
- Why this job: Join a dynamic team and make an impact in the growing field of content marketing.
- Qualifications: Experience in B2B content marketing and strong writing skills required.
The predicted salary is between 20000 - 25000 £ per year.
£23k - £25k per annum
Permanent Contract
FPSG's exclusive client are one of the largest providers of Home/Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets, our clients are looking to support this growth with an experienced B2B Content Marketing Executive.
Role Responsibilities
- Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel
- Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos
- Advise on B2B content strategy and have thorough knowledge of best practices
- Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO
- Manage LinkedIn content and messaging for our Business Development Managers
- Ensure all content adheres to our clients brand guidelines and tone of voice
Person Specification
- Experience in B2B content marketing essential
- Understanding of B2B content marketing strategy
- Outstanding writing and editing skills
- Ability to generate creative and strategic ideas
- Experience using Google Analytics and LinkedIn
- Understanding of digital KPIs, trends and best practices
- Attention to detail and ability to multi-task
- Ability to work closely with other team members and freelancers
- Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint
Our clients will pay a salary of between £23k - £25k depending on experience, excellent training and development opportunity and good working environment.
To apply, please utilise the 'Apply' prompt on the portal.
FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age. We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process.
Content Marketing Executive in Glasgow employer: FPSG
Join a leading provider of Home and Distance Learning courses, where your role as a B2B Content Marketing Executive will be pivotal in shaping our content strategy and driving brand awareness. With a commitment to employee growth, excellent training opportunities, and a supportive work culture, you'll thrive in an environment that values creativity and collaboration. Located in a dynamic market, this position offers the chance to make a meaningful impact while enjoying a competitive salary and a focus on inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Executive in Glasgow
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like FPSG looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Content Marketing Executive at FPSG, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Content Marketing Executive in Glasgow
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at FPSG, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of FPSG and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at FPSG
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that FPSG might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at FPSG.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
