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For Companies At a Glance
- Tasks: Create and share engaging content for B2B marketing across various platforms.
- Company: Join a leading provider of Home Learning courses with a strong reputation.
- Benefits: Enjoy a competitive salary, excellent training, and a supportive work environment.
- Why this job: Be part of a dynamic team driving growth and making an impact in education.
- Qualifications: Experience in B2B content marketing and strong writing skills are essential.
- Other info: Remote work options available; we value diversity and inclusivity.
The predicted salary is between 18400 - 20000 £ per year.
£23k – £25k per annum
Permanent Contract
FPSG\’s exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.
Role Responsibilities
As B2B Content Marketing Executive your responsibilities will include:
* Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel
* Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos
* Advise on B2B content strategy and have thorough knowledge of best practices
* Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO
* Manage LinkedIn content and messaging for our Business Development Managers
* Ensure all content adheres to our clients brand guidelines and tone of voice
Person Specification
As a successful Digital Marketing Executive, you will have:
* Experience in B2B content marketing essential
* Understanding of B2B content marketing strategy
* Outstanding writing and editing skills
* Ability to generate creative and strategic ideas
* Experience using Google Analytics and LinkedIn
* Understanding of digital KPIs, trends and best practices
* Attention to detail and ability to multi-task
* Ability to work closely with other team members and freelancers
* Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint
Our clients will pay salary of between £23k – £25k depending on experience, excellent training and development opportunity and good working environment.
To apply, please utilise the \’Apply\’ prompt on the portal
FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age
We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process
Apply
Content Marketing Executive - B2B employer: FPSG
Contact Detail:
FPSG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive - B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B content marketing. This will not only help you understand what works but also allow you to discuss these trends confidently during interviews.
✨Tip Number 2
Engage with relevant industry publications and websites. By commenting on articles or sharing insights, you can build your presence and demonstrate your expertise in B2B content marketing.
✨Tip Number 3
Network with professionals in the field through LinkedIn. Connect with current employees at FPSG or similar companies to gain insights about their work culture and expectations for the role.
✨Tip Number 4
Prepare a portfolio of your best content pieces that showcase your writing and editing skills. Having tangible examples ready can set you apart from other candidates during discussions.
We think you need these skills to ace Content Marketing Executive - B2B
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the B2B Content Marketing Executive position. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in B2B content marketing. Include specific examples of content you've created, campaigns you've worked on, and any measurable results you've achieved. Use bullet points for clarity and impact.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of B2B content strategies and how your skills can contribute to their goals. Make sure to mention any relevant tools or platforms you are proficient in, such as Google Analytics and LinkedIn.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter. Check for spelling and grammatical errors, and ensure that your writing reflects the outstanding writing and editing skills required for the role. A polished application will make a strong impression.
How to prepare for a job interview at FPSG
✨Showcase Your Writing Skills
As a B2B Content Marketing Executive, your writing skills are crucial. Bring samples of your previous work, such as blogs or whitepapers, to demonstrate your ability to create engaging content that resonates with a business audience.
✨Understand the B2B Landscape
Familiarise yourself with the current trends and challenges in B2B marketing. Be prepared to discuss how you can leverage these insights to enhance the company's content strategy and drive engagement.
✨Be Ready to Discuss Metrics
Since the role involves understanding digital KPIs, be prepared to talk about how you've used tools like Google Analytics in the past. Highlight specific metrics you've tracked and how they informed your content decisions.
✨Demonstrate Team Collaboration
This position requires working closely with team members and external creatives. Share examples of successful collaborations from your past roles, emphasising your ability to communicate effectively and contribute to a team environment.
