About The Role
At Foxtons, generating high-quality leads is at the heart of our growth strategy. We're looking for an experienced Performance Marketing Manager to take ownership of our acquisition marketing activity during a maternity cover period (12 months)
This role is focused on one objective: driving valuation, landlord, buyer and mortgage enquiries through highly effective paid media and lead generation campaigns. You'll be responsible for managing and optimising activity across Paid Search, Property Portals, Direct Mail and other acquisition channels, ensuring a consistent pipeline of high-quality leads into the business.
We're particularly interested in candidates with property industry experience who understand platforms such as Rightmove and Zoopla, and can use data-driven marketing to deliver measurable commercial results.
Key Responsibilities
Lead Generation & Acquisition
- Develop and execute lead generation strategies focused on valuation, landlord, buyer and mortgage enquiries.
- Manage and optimise performance across Paid Search, Property Portals, Direct Mail and other acquisition channels.
- Continuously test audiences, messaging, offers and creative to improve lead volume and quality.
- Identify new opportunities to grow customer acquisition while maximising ROI.
Campaign Management
- Own day-to-day management of paid media campaigns and agency relationships.
- Plan and deliver targeted direct mail and local marketing campaigns.
- Work closely with operational teams to align marketing activity with business priorities and market opportunities.
- Manage marketing budgets effectively, ensuring spend delivers against commercial objectives.
Performance & Reporting
- Monitor lead volumes, conversion rates, cost per lead and campaign performance.
- Produce actionable reporting and insights for senior stakeholders.
- Forecast lead generation performance against targets and budgets.
- Use data to continuously optimise channel performance and marketing effectiveness.
Stakeholder Management
- Build strong relationships with senior stakeholders across the business.
- Manage external partners including agencies, portal account managers and suppliers.
- Act as the lead acquisition marketing specialist, providing insight and recommendations to support business growth.
About You
We require:
- Significant experience in Performance Marketing, Acquisition Marketing or Lead Generation.
- Previous experience within the property industry, ideally estate agency, property portals, mortgages or proptech.
- Strong knowledge of Rightmove, Zoopla and other property lead generation platforms.
- Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
- Experience planning and executing successful direct mail campaigns.
- A strong understanding of lead generation metrics, attribution, conversion funnels and ROI.
- Excellent analytical, commercial and problem-solving skills.
- Strong stakeholder management and communication skills.
- A proactive, hands-on approach and the ability to thrive in a fast-paced environment.
We offer:
- Comprehensive, ongoing training programme
- Competitive salary
- Vibrant company culture including paid-for social events
- Diversity and inclusion networks
- One paid workday a year to volunteer for a charity of your choice and a day off for your birthday!
- Well-being package including enhanced sick pay, free confidential counselling helpline, Mental Health First Aiders, and subsidised gym membership
- Subsidised staff canteen and bar
- Flexible working
About The Company
As London’s number 1 estate agency brand, our customers choose us because we get it done. And we know it’s our people that make us so successful. In over 40 years serving London and the Home Counties, we have discovered a winning formula for creating driven and ambitious professionals. This includes the best training at every stage, market-leading technology and the opportunity to work alongside some of the industry’s most influential professionals.
Is it important for you to know our Corporate Social Responsibility before you apply? Great, it’s important to us too. Whether we’re providing LGBTQ+ safe spaces, stocking our offices from charitable water suppliers or engaging in fabulous local events, our 50+ offices across London play a key part in our communities. We also offer annual paid time off for employees to volunteer at a charity of their choice. Many choose to support our partner, Single Homeless Project. This is London's largest homelessness charity, making a difference in 10,000 Londoners’ lives across all 32 boroughs.
TwentyCI data, 2023 v 2022 market share and market share growth of new instructions at a brand level
Performance Marketing Manager (Maternity Cover FTC) employer: Foxtons
Foxtons is an exceptional employer located in the vibrant Chiswick Business Park, offering a dynamic work culture that fosters innovation and collaboration. With a strong emphasis on employee growth through comprehensive training programmes and opportunities to engage with senior leadership, Foxtons ensures that its team members are not only well-supported but also empowered to make a meaningful impact. The company promotes a healthy work-life balance with flexible working arrangements and a range of wellbeing benefits, making it an attractive place for professionals seeking rewarding careers in data analytics.
