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For Companies At a Glance
- Tasks: Drive customer engagement through creative marketing campaigns and audience segmentation.
- Company: Join Foxtons, London's leading estate agency with a vibrant culture.
- Benefits: Enjoy paid social events, wellbeing packages, and volunteer days.
- Why this job: Make an impact in a dynamic team while developing your marketing skills.
- Qualifications: 12+ months in digital marketing or CRM, with a flair for creativity.
- Other info: Be part of a company committed to diversity and community support.
The predicted salary is between 30000 - 42000 £ per year.
Foxtons, London’s leading estate agency, is looking for a creative and driven Customer Marketing Executive to join our dynamic 13-strong marketing team. In this role, you’ll help drive interest and engagement across our extensive property portfolio, with a focus on New Homes and Build-to-Rent developments. You’ll also collaborate on automated lifecycle, lead generation, and promotional campaigns to drive customer conversion.
Core Responsibilities
- Audience Segmentation: Build and manage targeted customer segments to ensure communications reach the most relevant audiences.
- Cross-Team Collaboration: Work closely with Foxtons’ specialist teams to understand their objectives and deliver tailored marketing solutions.
- A/B Testing & Optimization: Lead and implement a robust testing program, including email features, targeting strategies, and personalization techniques.
- Best Practice Adoption: Utilise our Customer Engagement Platform to apply industry best practices in creative design, templates, tracking, testing, and reporting.
- Performance Analysis: Conduct post-campaign evaluations, generate insights, and present results to internal stakeholders to inform future strategies.
About You
Desired Skills and Attributes
- 12+ months experience in a CRM, digital marketing, or marketing automation role
- Strong understanding of digital marketing channels and tactics
- Hands-on experience with a marketing automation platform or email service provider (preferably Braze)
- HTML/CSS and email design best practice
- Creative thinker with a commercial mind-set, and high attention to detail
We Offer
- Vibrant company culture, including paid-for social events
- Diversity and inclusion networks
- One paid work day a year to volunteer for a charity of your choice
- Wellbeing package including enhanced sick pay and subsidised gym membership
- Enhanced parental policies, including generous shared parental leave
About Us
As the UK’s number 1 lettings agency, our customers choose us because we get it done. And we know it’s our people that make us so successful. We have discovered a winning formula for creating driven and ambitious professionals. This includes the best training at every stage, market-leading technology and the opportunity to work alongside some of the industry’s most influential professionals.
Is it important for you to know our Corporate Social Responsibility before you apply? Great, it’s important to us too. Whether we’re providing LGBTQ+ safe spaces, stocking our offices from charitable water suppliers or engaging in fabulous local events, our 50+ offices across London play a key part in our communities. We also offer annual paid time off for employees to volunteer at a charity of their choice. Many choose to support our partner, Single Homeless Project. This is London's largest homelessness charity, making a difference in 10,000 Londoners’ lives across all 32 boroughs.
Customer Marketing Executive employer: Foxtons
Contact Detail:
Foxtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Foxtons, their values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to customer marketing. Think about how your experience aligns with their needs, especially around audience segmentation and A/B testing.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Customer Marketing Executive
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and examples that showcase your marketing skills. We want to see how you can think outside the box and bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your application for the Customer Marketing Executive role. Highlight your experience with CRM and digital marketing, and mention any specific tools you've used, like Braze. This shows us you’re serious about the position and understand what we’re looking for.
Be Data-Driven: Since performance analysis is key in this role, include any relevant metrics or results from your past campaigns. We love seeing how you’ve used data to drive decisions and improve outcomes. It’s all about showing us the impact you can make!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Foxtons
✨Know Your Audience
Before the interview, take some time to research Foxtons and their customer base. Understand their property portfolio, especially New Homes and Build-to-Rent developments. This will help you tailor your answers and show that you're genuinely interested in their business.
✨Showcase Your Creativity
As a Customer Marketing Executive, creativity is key. Prepare examples of past campaigns you've worked on, particularly those involving A/B testing or email marketing. Be ready to discuss how you approached these projects and the results they achieved.
✨Highlight Collaboration Skills
Foxtons values cross-team collaboration, so be prepared to share experiences where you've worked with different teams. Discuss how you communicated effectively and contributed to achieving shared goals, as this will demonstrate your ability to fit into their dynamic marketing team.
✨Demonstrate Analytical Thinking
Performance analysis is crucial in this role. Bring examples of how you've evaluated campaign performance in the past. Talk about the insights you gained and how you used them to inform future strategies. This will show that you can think critically and drive results.
