Consumer Insights Manager

We are FBC UK, Fox\’s Burton\’s Companies! ……And we bake the UK\’s most incredible biscuits (we might be slightly biased, but we will leave that for you to judge). FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton\’s Biscuits and Fox\’s Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox\’s, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader. Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact. We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences. Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals. About the Role We are looking for a data-driven and strategic Consumer Insight Manager . This role is focused on Ad hoc Market Research and Market Mix Modelling , providing actionable insights to drive business decisions across marketing, innovation, advertising and brand strategy. You will be responsible for designing, managing, and delivering ad hoc research projects in conjunction with research agencies that uncover consumer behaviours, attitudes, and market trends. This is an exciting opportunity for someone with a strong background in primary research and MMM who thrives in a fast-paced environment and enjoys working on a variety of business challenges. Main Responsibilities Lead ad hoc consumer research projects from briefing to insight delivery, using both qualitative and quantitative methodologies. Partner with internal stakeholders (e.g., Marketing, Innovation, Category, and Commercial teams) to understand business questions and translate them into clear research objectives. Manage relationships with external research agencies, ensuring projects are delivered on time, within budget, and to a high standard. Collaborate with external analytics partners and internal stakeholders to develop and refine MMM models following Ferrero approved methodology, validating outputs to drive confidence in decision-making. Translate MMM findings into strategic recommendations, optimizing advertising spend allocation across channels to maximize ROI and sales growth. Work closely with marketing, finance, and commercial teams to embed MMM insights into annual planning, budget allocation, and performance tracking. Support the development of best practices and processes for ad hoc research within the team. Continuously monitor and analyze consumer trends, identifying emerging behaviours, preferences, and innovations relevant to the snacks industry. Utilize a range of data sources to uncover insights that inform business strategy. Synthesize complex data into clear, actionable insights and recommendations, ensuring relevancy to brand, product development, and marketing teams. Regularly present trend updates to key stakeholders, including senior leadership, marketing, R&D, and commercial teams. Collaborate with cross-functional teams to integrate trend insights into innovation pipelines and brand positioning. Stay updated on industry trends, new research methodologies, and competitor activity to enhance the company’s understanding of consumer behaviour. Who we are looking for 3+ years of client-side experience in consumer insights, market research, or related fields, preferably within a CPG/FMCG environment. Strong expertise in primary research methodologies (quantitative and qualitative), including survey design, focus groups, in-depth interviews, and data analysis. Experience managing end-to-end research projects and working with research agencies Hands-on experience of continuous sales data – extracting and analysing – with a clear understanding of key metrics. Ability to translate complex data into clear and actionable insights. Excellent communication and storytelling skills, with experience presenting to senior stakeholders, and stakeholder management Proficiency in data analysis tools (e.g., Excel, PowerPoint, Circana, NIQ or equivalents, and experience in use of ‘self-serve’ research tools). Strong project management skills, with the ability to handle multiple projects in a fast-paced environment. Diversity Statement FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding. #J-18808-Ljbffr