Conversion Growth Specialist in London

Company Background

Please be informed that Foxelli Group hires exclusively in-house and doesn’t work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us. At Foxelli, we’re building more than e-commerce brands — we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

WHY JOIN FOXELLI

Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don’t take ourselves too seriously. If you’re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you’ll feel right at home with us — no matter where you are in your career.

THE ROLE

We are looking for a CRO Specialist to own and grow conversion performance across one to two e-commerce brands. This role focuses on running structured experiments, improving conversion rate, increasing AOV, and driving overall profitability. You will lead optimization efforts while working with a dedicated team of designers, developers, and web designers who support execution.

Responsibilities

• Own conversion rate optimization for 1–2 e-commerce brands
• Plan, prioritize, and run split tests across key pages and funnels
• Drive continuous improvement in conversion rate, AOV, and overall profitability
• Analyze user behavior, funnel data, and test results to identify opportunities
• Build clear test hypotheses and maintain a structured testing roadmap
• Work closely with designers, developers, and web designers to execute tests
• Monitor experiment performance and turn insights into next actions
• Share learnings and recommendations with stakeholders

Skills & Experience

• Proven experience running A/B or split tests in e-commerce
• Strong understanding of CRO metrics, AOV, and profitability drivers
• Comfortable working with data, analytics, and experiment results
• Experience collaborating with design and development teams
• Ability to take ownership and make decisions based on performance outcomes
• Strong communication skills and clear thinking

THE RECRUITMENT PROCESS

• Apply — A simple form that helps us know who’s stepping into our world.
• Ribbon AI Interview — Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
• Text Task — A small real-world challenge so we can see how you approach problems in action.
• Interview — A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE

Depending on your skills, competencies, and experience. We’re open to discussing your expectations based on your skills, competencies, and experience. Note: Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) Currently we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.