Brand Manager | DTC E-Commerce | 100% Remote EU in London

At Foxelli, we are building more than e-commerce brands — we are building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter — you will feel at home with us.

WHY JOIN FOXELLI?

Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and do not take ourselves too seriously.

If you are excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you will feel right at home with us — no matter where you are in your career.

THE ROLE

We are looking for a hands-on Brand Manager to take full ownership of our Hooks & Needles subscription product and make it better every month. This isn’t a corporate strategy role - it’s practical, fast-moving, and focused on real outcomes. You will dig deep into what’s already working, decide what patterns to keep or change, and bring a clear strategy to the product. You will be the one who knows our audience best — and uses that knowledge to drive retention, engagement, and joy.

About Hooks & Needles

At Hooks & Needles, we make knitting fun, approachable, and deeply satisfying. Our monthly subscription box brings joy to makers with beautifully curated patterns, quality yarns, and thoughtful surprises. We are looking for a Brand Manager who will take full ownership of the product experience and make it better month after month.

Responsibilities

• Own the monthly product experience from start to finish— from idea to box delivery.
• Review existing patterns and decide which to keep, update, or replace.
• Research and select new patterns that fit our audience's skill levels and interests.
• Manage supplier relationships: sourcing, negotiating, and coordinating shipments.
• Keep costs under control without compromising product quality.
• Set up simple ways to collect customer feedback and spot trends.
• Use insights to improve each box and keep the experience fresh.
• Work closely with the team to ensure everything runs smoothly, on time, and with care.

Skills & Experience

• Curious, quick to learn, and eager to make things better.
• Practical and hands-on— not caught up in titles or red tape.
• Organized and clear communicator, able to manage lots of moving parts.
• Comfortable making product decisions and owning the results.
• Genuinely cares about quality and the experience customers have with every box.
• Experience with crafting, subscriptions, or physical products is a plus — but not required.

THE RECRUITMENT PROCESS

• Apply— a simple form that helps us know who is stepping into our world.
• Ribbon AI Interview— Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
• Text Task— a small real-work challenge so we can see how you approach problems in action.
• Interview— a conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE

€1,200 – €2,200 after taxes. Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you are well-rested.
• A budget for your home office setup so you are comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you are available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles).

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.