AI Content Creator | DTC E-Commerce | 100% Remote EU in City of London

At Foxelli, we’re building more than e-commerce brands — we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter — you’ll feel at home with us.

WHY JOIN FOXELLI?

Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don’t take ourselves too seriously. If you’re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you’ll feel right at home with us — no matter where you are in your career.

THE ROLE

We’re looking for an AI Content Creator to create fast, high-impact performance creatives for our paid channels. If you can blend AI tools, video editing, and UGC-style visuals into ads that actually convert, you’ll feel right at home here. You’ll partner with our creative strategist and media buyers to turn ideas into scroll-stopping videos and images that scale. This role is for someone who moves fast, experiments often, and loves using AI to push creative performance to the next level.

Responsibilities

• Produce high-converting AI-generated video ads for Meta and other paid channels.
• Produce AI-generated UGC-style images and visuals to support ad creatives (hooks, testimonials, product shots, lifestyle assets).
• Leverage AI tools (e.g., for voiceovers, scriptwriting, animation, and video editing) to produce videos that drive potential customers to buy.
• Collaborate with our creative strategist and media buying team to align video content with overall marketing objectives and needs to scale on paid traffic.
• Monitor video performance using data-driven insights to refine strategies and enhance future content.
• Deliver high-quality videos on time, maintaining creativity, attention to detail, and consistency in all projects.

Skills & Experience

• Proven experience specifically in creating video ads with demonstrated success, including high conversion rates from past campaigns.
• Experience with platforms like Meta (Facebook, Instagram) or similar is essential.
• Proven experience in creating AI-generated video content, preferably for Meta or similar performance-driven advertising platforms.
• Strong experience using AI tools for video creation and editing.
• Ability to work independently and meet deadlines while maintaining a high standard of quality.
• Creativity in developing compelling content ideas that drive conversions and resonate with the target audience.
• Solid understanding of key media buying and ad performance metrics, such as CPC, CPA, CTR, and especially CR.
• A portfolio of past AI-generated video ad content is required for consideration.
• Experience creating sales or lead-generation-oriented content.
• Familiarity with marketing and advertising principles.

THE RECRUITMENT PROCESS

• Apply – A simple form that helps us know who’s stepping into our world.
• Text Task – A small real-world challenge so we can see how you approach problems in action.
• Ribbon AI Interview – Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
• Interview – A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE €1,000 - €1,500 after taxes, depending on your skills, competencies, and experience. Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

Eligibility & Location Requirements

This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.