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For Companies At a Glance
- Tasks: Lead e-commerce marketing strategy and drive online growth for a leading financial products business.
- Company: Join a respected e-commerce company with a focus on innovation and growth.
- Benefits: Competitive salary, flexible holidays, health plan, and pension.
- Why this job: Shape the future of e-commerce marketing and make a real impact in a growing business.
- Qualifications: 5-7+ years in marketing with strong e-commerce and digital leadership experience.
- Other info: Opportunity to lead a talented team and influence key business decisions.
Want to make an application? Make sure your CV is up to date, then read the following job specs carefully before applying.
Salary: ÂŁ60,000 - ÂŁ70,000 (flexible for exceptional candidates)
Location: Sutton Coldfield (office‑based)
Employment Type: Full‑time
About the Role
Our client - a leading e‑commerce business in the financial products sector - is looking for an experienced Marketing Manager to take full ownership of their e‑commerce marketing strategy and performance. This is a senior, commercially focused role with end‑to‑end responsibility for driving online growth, increasing customer acquisition, improving conversion, and protecting a premium digital brand. You will lead a specialist in‑house team, oversee all digital channels, and shape the future of the marketing function as the business continues to scale.
Key Responsibilities
- E‑commerce Strategy & Growth
- Define and deliver a commercial e‑commerce marketing strategy aligned to revenue, margin, and growth targets
- Identify opportunities to increase traffic, conversion rate, average order value, and customer lifetime value
- Monitor market trends, customer behaviour, and competitor activity to drive continuous improvement
- Performance Marketing & Digital Channels
- Own performance marketing across PPC, paid social, SEO, email and CRM
- Drive acquisition and retention through highly optimised, data‑led campaigns
- Analyse performance metrics including ROAS, CPA, CAC and conversion rates, using insight to maximise ROI
- Brand, UX & Creative Standards
- Ensure the online brand presence reflects a trusted, premium e‑commerce retailer
- Oversee creative output across website, campaigns, and digital content
- Work closely with internal teams to improve on‑site UX, CRO and customer journey performance
- Team Leadership & Development
- Lead, develop and mentor an in‑house team including PPC Analyst, Copywriter, Photographer and Digital Content Creator
- Restructure and hire where needed (e.g. Website / E‑commerce Manager) to support growth
- Create a high‑performance culture combining creativity, accountability and commercial focus
- Cross‑Functional Collaboration
- Partner with Sales, Purchasing and Development to align marketing activity with stock, pricing and demand
- Work closely with Development to influence website improvements and platform optimisation
- React quickly to market and economic changes impacting online demand
About You
- 5-7+ years' experience in marketing with significant e‑commerce and digital leadership experience
- Strong track record of driving online performance and revenue growth
- Highly competent in PPC, performance marketing, SEO and CRM
- Commercially driven, analytical, and confident working with data
- Experienced leading teams and influencing senior stakeholders
- Detail‑oriented with a strong understanding of brand trust in online retail
- Experience in financial products or regulated e‑commerce environments is advantageous
Benefits
- Competitive salary with flexibility for the right candidate
- 20-25 days holiday (based on tenure), health plan and pension
- Office‑based role within a secure, professional environment
- Rare opportunity to own and shape the entire e‑commerce marketing function within a growing, respected business
Marketing Manager - E-Commerce in Sutton Coldfield employer: Four Squared Recruitment Ltd
Contact Detail:
Four Squared Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - E-Commerce in Sutton Coldfield
✨Tip Number 1
Network like a pro! Reach out to your connections in the e-commerce space and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is polished and showcases your e-commerce expertise. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to e-commerce marketing strategies. Be ready to discuss your past successes in driving online growth and how you can bring that experience to the table.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Marketing Manager - E-Commerce in Sutton Coldfield
Some tips for your application 🫡
Keep Your CV Fresh: Before you dive into the application, make sure your CV is up to date. Highlight your e-commerce experience and any relevant achievements that align with the role. We want to see what makes you stand out!
Tailor Your Application: Read through the job specs carefully and tailor your application to match. Use keywords from the job description to show us you understand what we're looking for. This helps us see how you fit into our vision.
Showcase Your Achievements: When writing your cover letter, don’t just list your responsibilities. Share specific examples of how you've driven online growth or improved conversion rates in previous roles. We love numbers and results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Four Squared Recruitment Ltd
✨Know Your E-Commerce Inside Out
Before the interview, dive deep into the e-commerce landscape, especially in the financial products sector. Familiarise yourself with current trends, key players, and successful strategies. This will not only show your passion but also your readiness to take ownership of their marketing strategy.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive performance in previous roles. Bring specific examples of campaigns where you analysed metrics like ROAS or CPA to optimise results. This will demonstrate your analytical mindset and ability to maximise ROI.
✨Highlight Team Leadership Experience
Since this role involves leading a team, share your experiences in mentoring and developing talent. Talk about how you've created a high-performance culture in past positions, and be ready to discuss how you would approach team dynamics in this new role.
✨Prepare for Cross-Functional Collaboration
Think about times when you've worked closely with other departments, like Sales or Development. Be ready to explain how you aligned marketing activities with broader business goals and how you can bring that collaborative spirit to the new role.
