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For Companies At a Glance
- Tasks: Drive sales in the Midlands, manage accounts, and develop new business relationships.
- Company: Join a multi-award-winning British eyewear brand committed to quality and sustainability.
- Benefits: Enjoy a competitive salary, company car, international travel, and generous holiday allowance.
- Why this job: Be part of a premium brand making a real impact in the eyewear industry.
- Qualifications: Field sales experience and strong relationship-building skills are essential.
- Other info: Exciting career growth opportunities with a focus on sustainability.
Location: West Midlands
Salary: £42,000 base + uncapped commission (OTE £70,000+)
Benefits: Company car (hybrid/electric, private use), pension, international travel, structured onboarding
Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability? Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force.
Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value; half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards.
The Role
As Regional Sales Manager, you'll take over one of the company's top three territories, covering the Midlands. You'll inherit a warm desk with existing accounts, but new business development is a key focus. Reporting to the Sales Director, you'll manage a portfolio of independent accounts and groups. This is a consultative sales role where you'll build long-term relationships, guide customers on product selection, and leverage the company's extensive marketing resources.
Key Responsibilities
- Achieve monthly sales of £50,000, with commission starting at £16,666/month
- Manage deals ranging from £2,000-£10,000
- Hit annual billing targets of £600k-£800k
- Use a newly implemented CRM system to manage pipeline and activity
- Attend 3 major international trade shows annually (Paris, Milan, Munich)
- Spend 3-4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy
What We're Looking For
- Field sales experience (essential)
- Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
- Optical industry experience (beneficial but not essential)
- Strong relationship-building and customer service skills
- Organised, analytical, and strategic mindset
- Full UK driving licence and willingness to travel
- Based within the region (ideally around Preston, Blackburn, or Bradford)
What's on Offer
- Competitive salary and bonus structure (top performers earn £70k take-home)
- Company car and fuel card
- Laptop, iPad, and phone
- 23 days holiday + bank holidays (with 3 days reserved for Christmas)
- Standard pension
- Complimentary glasses, eye tests, and free sunglasses annually
This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you're passionate about premium products and delivering exceptional service, we'd love to hear from you!
Regional Sales Manager - West Midlands employer: Four Squared Recruitment Ltd
Contact Detail:
Four Squared Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - West Midlands
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local events, and don’t be shy about letting people know you’re on the hunt for a Regional Sales Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and recent news. This will not only impress them but also help you tailor your answers to show how you can contribute to their success.
✨Tip Number 3
Practice your pitch! You’ll need to sell yourself just like you would sell their products. Get comfortable talking about your achievements, your sales strategies, and how you build relationships with clients. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining a company that values sustainability and quality.
We think you need these skills to ace Regional Sales Manager - West Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Regional Sales Manager role. Highlight your field sales experience and any relevant product sales background to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for premium products and sustainability, and explain why you’re the perfect fit for our team. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers to demonstrate how you’ve hit targets or grown accounts in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on the path to joining our fantastic team!
How to prepare for a job interview at Four Squared Recruitment Ltd
✨Know Your Product Inside Out
Make sure you’re well-versed in the company’s product range, especially their sustainable offerings. Being able to discuss the features and benefits of their eyewear will show your genuine interest and help you connect with the interviewers.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, particularly in field sales. Highlight how you’ve built relationships and developed accounts, as this role focuses heavily on consultative selling and long-term customer engagement.
✨Familiarise Yourself with the CRM System
Since the role involves using a newly implemented CRM system, it’s a good idea to research common CRM tools and be ready to discuss how you’ve used similar systems in the past. This shows you’re proactive and tech-savvy.
✨Show Enthusiasm for Sustainability
Given the company’s commitment to sustainability, express your passion for eco-friendly practices. Share any relevant experiences or initiatives you’ve been involved in that align with their values, as this will resonate well with the interviewers.
