Area Sales Manager - East Midlands

Area Sales Manager – East Midlands (Optical Sales)

Location: East Midlands-based

Salary: £42,000 base

OTE: £70,000+

Reference: (phone number removed)

Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability?

Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquarters in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force.

Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value—half of their product range is sustainably sourced, their vehicle fleet is fully hybrid / electric, and they are certified for their commitment to ethical and environmental standards.

The Role As Regional Sales Manager, you’ll take over one of the company’s top three territories, covering the East Midlands. You’ll inherit a warm desk with existing accounts, but new business development is a key focus.

Reporting to the Sales Director, you’ll manage a portfolio of 350–400 independent accounts and groups. This is a consultative sales role where you’ll build long‑term relationships, guide customers on product selection, and leverage the company’s extensive marketing resources.

Key Responsibilities

• Achieve monthly sales of £50,000, with commission starting at £16,666 / month
• Manage deals ranging from £2,000–£10,000
• Hit annual billing targets of £600k–£800k
• Use a newly implemented CRM system to manage pipeline and activity
• Attend 3 major international trade shows annually (Paris, Milan, Munich)
• Spend 3–4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy

What We’re Looking For

• Field sales experience (essential)
• Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
• Strong relationship‑building and customer service skills
• Organised, analytical, and strategic mindset
• Full UK driving licence and willingness to travel
• Based within the region (ideally Nottingham, Derby, Leicester, or nearby)

What’s on Offer

• Competitive salary and bonus structure (top performers earn ~£70k take‑home)
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (with 3 days reserved for Christmas)
• Complimentary glasses, eye tests, and free sunglasses annually

This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you\’re passionate about premium products and delivering exceptional service, we’d love to hear from you!

Please contact Jack at Four Squared Recruitment on (phone number removed) or (url removed)