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- Tasks: Lead a dynamic team to drive group revenue growth across Europe.
- Company: Join Four Seasons, a global leader in luxury hotel management with a commitment to exceptional experiences.
- Benefits: Enjoy competitive salary, comprehensive benefits, and complimentary stays at Four Seasons properties.
- Why this job: Be part of a culture that values connection, innovation, and social impact in the luxury travel sector.
- Qualifications: 10+ years in luxury hotel sales, with strong leadership and strategic planning skills required.
- Other info: This role involves travel and represents Europe in global sales initiatives.
The predicted salary is between 72000 - 108000 £ per year.
About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.
The Regional Director of Group Sales – Europe is responsible for leading a high-performing team of Group Sales Account Directors to drive group revenue growth across the Four Seasons global portfolio. With deep expertise in the European luxury group travel market and knowledge of the Middle Eastern group segment, the Director cultivates meaningful relationships with clients, partners, and internal stakeholders. This role requires strong leadership, collaboration across the broader Commercial and Sales organization, and the ability to deliver strategic insight that drives long-term business success. This leader will represent Europe in global group sales initiatives and projects, ensuring the region’s strategic priorities are reflected and advanced within the global context.
What You Will Do:
- Strategic Planning & Deployment
- Provide strategic oversight and deployment of European WSO personnel in the group segment.
- Develop and implement the annual Sales & Marketing Plan for the European group segment.
- Use market insights and innovation to create forward-looking sales strategies.
- Define group sales deployment strategies across the region.
- Tailor sales plans to regional and national nuances across Europe.
- Achieve European group goals and AIP targets for performance improvement.
- Guide new, renovated, or existing properties in WSO strategy development.
- Support launches and stabilization of new hotels with shared group sales strategies.
- Performance Management & Goal Setting
- Set revenue targets and Management Business Objectives for Account Directors.
- Lead individual and team productivity through technology, motivation, and customer insight.
- Manage performance reviews and development plans for Account Directors.
- Conduct regular 1:1s and ensure cascading performance conversations throughout the team.
- Lead Salesforce compliance checks and performance audits.
- Leadership, Team Management & Collaboration
- Lead regular team meetings across the European group sales segment.
- Cultivate a collaborative, high-performing, and engaged team culture across geographies.
- Align group coordinator teams to drive administrative efficiency and support.
- Promote succession planning and talent growth within the team.
- Represent Europe in global projects and workstreams aligned to Group Strategy.
- Sales Execution & Customer Engagement
- Lead European WSO support of property commercial plans and group customer events.
- Ensure completion and delivery of strategic account plans for key customers.
- Oversee and participate in execution of major customer activations and events.
- Represent the European group segment externally to foster client relationships and resolve challenges.
- Present at industry events, customer activations, and account reviews.
- Support hotels in building engagement strategies with group clients.
- Partner & Program Management
- Lead European Strategic Partner Program, End User Program, and Site Selection accounts.
- Build onboarding/offboarding strategies and grow business via key partner networks.
- Oversee non-standard contract management to ensure legal compliance and communication.
- Tools, Systems & Data Management
- Drive compliance and performance through Salesforce and related WSO tools.
- Leverage Golden Sales & Catering, Power BI, Varicent, and Sales Resource for analytics and insights.
- Market Intelligence & Industry Engagement
- Maintain deep market awareness of competitors, key group clients, and industry peers.
- Represent Four Seasons at a senior level in key industry groups and trade events.
What You Bring:
- Minimum 10 years’ experience leading Group Sales Account Directors in the luxury hotel market.
- Deep understanding of the European group market and exposure to the Middle Eastern group segment.
- 5+ years in a leadership capacity, managing and mentoring sales teams.
- Demonstrated success in developing and executing complex group sales strategies.
- Experience working across diverse European markets.
- Previous marketing experience is considered an asset.
What We Offer:
- Competitive salary, wages, and comprehensive benefits.
- Excellent training and development opportunities.
- Complimentary accommodation at other Four Seasons Hotels & Resorts.
Schedule & Hours:
Based in London Office. Travel required approximately 40% of the time.
Regional Director, Group Sales - Europe (London) employer: Four Seasons
Contact Detail:
Four Seasons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Director, Group Sales - Europe (London)
✨Tip Number 1
Network with professionals in the luxury hotel industry, especially those who have experience in group sales. Attend industry events and engage with potential colleagues on platforms like LinkedIn to build relationships that could lead to referrals.
✨Tip Number 2
Familiarise yourself with Four Seasons' values and culture. Understanding their commitment to luxury and genuine heart will help you align your approach and demonstrate how you can contribute to their mission during interviews.
✨Tip Number 3
Stay updated on market trends in the European luxury group travel sector. Being knowledgeable about competitors and emerging opportunities will allow you to speak confidently about strategic insights during discussions with the hiring team.
✨Tip Number 4
Prepare to showcase your leadership style and success stories in managing sales teams. Highlight specific examples of how you've driven revenue growth and fostered a collaborative team culture, as these are key aspects of the role.
We think you need these skills to ace Regional Director, Group Sales - Europe (London)
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Four Seasons' commitment to luxury and genuine heart. Reflect this understanding in your application by showcasing how your values align with theirs.
Tailor Your CV: Make sure your CV highlights your experience in leading sales teams within the luxury hotel market. Emphasise any specific achievements related to group sales and your understanding of the European market.
Craft a Compelling Cover Letter: In your cover letter, discuss your strategic planning skills and how you have successfully driven revenue growth in previous roles. Use specific examples to demonstrate your leadership and collaboration abilities.
Showcase Relevant Experience: When detailing your work history, focus on your experience with group sales strategies and performance management. Highlight any experience you have with Salesforce or similar tools, as well as your ability to engage with clients effectively.
How to prepare for a job interview at Four Seasons
✨Showcase Your Leadership Skills
As a Regional Director, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully led teams in the past, focusing on your ability to motivate and develop talent within a sales environment.
✨Understand the Market
Familiarise yourself with the European luxury group travel market and the Middle Eastern segment. Be ready to discuss current trends, challenges, and opportunities in these markets during your interview.
✨Prepare Strategic Insights
The role requires strategic planning and execution. Come prepared with ideas on how you would approach the annual Sales & Marketing Plan for the European group segment, showcasing your innovative thinking and market insights.
✨Emphasise Collaboration
Collaboration is key in this role. Highlight your experience working across diverse teams and geographies, and be ready to discuss how you foster a collaborative culture that drives performance and engagement.
