At a Glance
- Tasks: Lead marketing strategies and campaigns for a luxury resortwear brand.
- Company: Join a prestigious British luxury resortwear brand with a global presence.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams in a dynamic and stylish setting.
- Why this job: Shape the brand's identity and engage with fashion-forward consumers worldwide.
- Qualifications: 3 years in marketing, preferably in fashion, with strong digital skills.
The predicted salary is between 60000 - 60000 £ per year.
Up to £60,000 per year based on experience
London
Our client is a British luxury resortwear and accessories brand that blends timeless elegance with technical expertise in fit. Today, known for creating sophisticated holiday wardrobes that extend beyond swimwear, offering bikinis, one-piece swimsuits, beach dresses, kaftans, linen separates, and accessories inspired by iconic destinations such as the Amalfi Coast, Mykonos, and the Caribbean. The brand occupies the premium-to-luxury segment of the market and has developed a loyal following among discerning travellers, celebrities, and fashion-conscious women seeking elegant, investment-worthy resortwear. It is stocked internationally through luxury retailers as well as its own boutiques and online store.
Position Overview
Reporting to the Commercial Director, the Marketing Manager is responsible for the marketing function including the development and execution of strategic marketing initiatives to grow brand awareness, drive customer engagement and increase sales across all channels. This role requires a good understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen.
Key Responsibilities
- Strategy & Planning: Develop and implement comprehensive marketing strategies that align with the brand’s goals, collections and market trends.
- Brand Management: Oversee all branding to ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms. Creation of the brand book and ensuring all material reflects key brand messages.
- Campaigns: Involvement in pop-up and marketing with key clients, identify brand building partnerships and collaboration opportunities, supporting VIP and client in-store events.
- Digital Marketing: Oversee content creation, SEO, social media, and paid media to drive online traffic and conversions.
- Social Media: Manage social media strategy, planning and execution including IG posts, IG stories, Facebook, LinkedIn & Tik Tok.
- Market Analysis: Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions.
- Budget & Reporting: Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights.
- Team Collaboration: Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints.
- Retail Marketing: Develop VM policy to mirror marketing plan. Ongoing management of store collateral.
Qualifications & Skills
- Degree in Marketing, Fashion Marketing, Communications, or related field is desirable.
- 3 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry.
- Proven success in developing and executing digital and brand marketing campaigns.
- Strong understanding of fashion trends, consumer behaviour, and social media platforms.
- Excellent communication and project management skills.
- Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
- Creative thinker with a data‑driven approach and an eye for aesthetics.
Marketing and Brand Manager in London employer: Four Seasons
As a leading British luxury resortwear brand, we pride ourselves on fostering a dynamic and inclusive work environment in the heart of London. Our commitment to employee growth is reflected in our tailored development programmes and collaborative culture, where creativity and innovation are encouraged. Join us to be part of a passionate team that values elegance and expertise, while enjoying competitive benefits and the opportunity to shape the future of luxury fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Four Seasons and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Four Seasons are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Four Seasons on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Four Seasons. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Four Seasons. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Four Seasons:Show us that you’ve done your homework! In your application, briefly mention what you admire about Four Seasons’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Four Seasons
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Four Seasons will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Four Seasons, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
