At a Glance
- Tasks: Lead digital marketing and ecommerce strategies for a luxury fashion brand.
- Company: Fast-paced, high-growth luxury fashion brand in London.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborate with senior leadership and external partners for innovative projects.
- Why this job: Make a significant impact on the online performance of a luxury brand.
- Qualifications: 5+ years in ecommerce trading, preferably in fashion or luxury retail.
The predicted salary is between 70000 - 80000 € per year.
We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels.
Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution.
Key Responsibilities- Own and manage the digital trading plan, including P&L accountability and performance forecasting
- Monitor and optimise key ecommerce KPIs such as ROAS, AOV, conversion rate and units per transaction
- Produce weekly and monthly trading reports, including product and campaign performance analysis
- Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches
- Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence
- Oversee website content and merchandising, including:
- Category and product page optimisation
- Homepage updates and campaign banners
- Maintaining brand consistency and visual standards
- Coordinate product uploads and launches in collaboration with Production teams
- Ensure all onsite content is optimised for SEO and performance
- Enhance the end-to-end DTC customer experience, consistently exceeding expectations
- Conduct competitor analysis and provide actionable insights to improve site performance
- Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement
- Lead integrations, site improvements, and digital projects to drive efficiency and growth
- At least 5 years’ experience in ecommerce trading within a fashion or luxury retail environment
- Proven success working with Shopify+
- A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation
- Confidence working with web analytics, data insights, and reporting tools
- A solutions-focused mindset with strong attention to detail and time management
- Strong understanding of web design, UX, and onsite merchandising
Head of Digital Marketing and Ecommerce - Luxury Fashion employer: Four Seasons
Join a dynamic and innovative luxury fashion brand in London, where your expertise as Head of Digital Marketing and Ecommerce will be valued and rewarded. With a focus on employee growth, we offer a collaborative work culture that encourages creativity and strategic thinking, alongside competitive salaries and benefits. Experience the unique advantage of working in a fast-paced environment that prioritises excellence and customer satisfaction, while providing opportunities for professional development and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing and Ecommerce - Luxury Fashion
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local fashion events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing successes and ecommerce projects. This is your chance to shine and demonstrate how you can drive online performance for a luxury brand.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent campaigns. We want you to walk in confidently, ready to discuss how you can enhance their DTC customer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Digital Marketing and Ecommerce - Luxury Fashion
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital Marketing and Ecommerce role. Highlight your experience in ecommerce trading, especially within fashion or luxury retail, and showcase any relevant achievements that demonstrate your ability to drive online performance.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for luxury fashion and detail how your skills in digital marketing and ecommerce can help us optimise the customer journey and achieve growth.
Showcase Your Data Skills:Since this role involves monitoring key ecommerce KPIs, make sure to highlight your experience with web analytics and data insights. We want to see how you've used data to inform decisions and improve performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Four Seasons
✨Know Your Numbers
Make sure you’re familiar with key ecommerce KPIs like ROAS, AOV, and conversion rates. Be ready to discuss how you've optimised these metrics in your previous roles, as this will show your commercial acumen and detail-oriented approach.
✨Showcase Your Experience with Shopify+
Since the role requires proven success with Shopify+, prepare specific examples of how you've leveraged this platform to drive sales and improve customer experiences. Highlight any unique strategies you implemented that led to measurable results.
✨Understand the Customer Journey
Be prepared to talk about how you’ve enhanced the digital customer journey in past positions. Discuss specific tactics you used to optimise onsite merchandising and improve user experience, as this is crucial for a luxury fashion brand.
✨Bring Data Insights to the Table
Familiarise yourself with web analytics and reporting tools. During the interview, be ready to share insights from your data analysis that led to actionable improvements in ecommerce performance. This will demonstrate your analytical skills and solutions-focused mindset.
