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- Tasks: Lead digital marketing and ecommerce strategies for a luxury fashion brand.
- Company: Fast-paced, high-growth luxury fashion brand in London.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Make a significant impact on the online performance of a luxury brand.
- Qualifications: 5+ years in ecommerce trading, preferably in fashion or luxury retail.
- Other info: Collaborate with senior leadership and external partners for innovative projects.
The predicted salary is between 70000 - 80000 £ per year.
We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels.
Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution.
Key Responsibilities- Own and manage the digital trading plan, including P&L accountability and performance forecasting
- Monitor and optimise key ecommerce KPIs such as ROAS, AOV, conversion rate and units per transaction
- Produce weekly and monthly trading reports, including product and campaign performance analysis
- Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches
- Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence
- Oversee website content and merchandising, including:
- Category and product page optimisation
- Homepage updates and campaign banners
- Maintaining brand consistency and visual standards
- At least 5 years’ experience in ecommerce trading within a fashion or luxury retail environment
- Proven success working with Shopify+
- A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation
- Confidence working with web analytics, data insights, and reporting tools
- A solutions-focused mindset with strong attention to detail and time management
- Strong understanding of web design, UX, and onsite merchandising
Head of Digital Marketing and Ecommerce employer: Four Seasons
Contact Detail:
Four Seasons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing and Ecommerce
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way for us to demonstrate our expertise in ecommerce and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent campaigns. This will help us tailor our responses and show that we’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that you’re proactive and really want to be part of our team.
We think you need these skills to ace Head of Digital Marketing and Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Digital Marketing and Ecommerce role. Highlight your achievements in ecommerce trading, especially in fashion or luxury retail, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and ecommerce, and explain how your experience can drive growth for our luxury brand. Be sure to mention specific KPIs you've successfully managed.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise performance and improve customer journeys. This will show us you’re the right fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Four Seasons
✨Know Your Numbers
Make sure you’re familiar with key ecommerce KPIs like ROAS, AOV, and conversion rates. Be ready to discuss how you've optimised these metrics in your previous roles, as this will show your commercial acumen and detail-oriented approach.
✨Showcase Your Experience with Shopify+
Since the role requires proven success with Shopify+, prepare specific examples of how you've leveraged this platform to drive online performance. Highlight any unique strategies or campaigns that led to significant growth.
✨Understand the Customer Journey
Be prepared to talk about how you’ve enhanced the digital customer journey in past positions. Discuss any initiatives you've implemented that improved customer experience and drove engagement, as this is crucial for a DTC brand.
✨Bring Data-Driven Insights
Demonstrate your ability to analyse data by preparing insights from your previous trading reports. Discuss how you used these insights to inform decisions and improve site performance, showing that you can back up your strategies with solid evidence.