Retail Sales Associate

• Sales Advisor - Luxury Fashion Brand
• London, UK
• Up to £35,000 PA based on experience + Package
• About the Brand

Our client is a London-based luxury fashion brand specialising in beautifully crafted handbags, with a strong focus on ethical and sustainable production.

The brand combines exceptional European craftsmanship with a meaningful social purpose, supporting charitable initiatives that provide vital healthcare and vaccines to children in need.

With a growing presence in the luxury market, the business is known for its strong values, distinctive product offering and commitment to creating a positive impact.

The Role

As a Sales Advisor, you will be a passionate brand ambassador, delivering an elevated and personalised client experience within a luxury retail environment.

You will be responsible for building genuine, long-term client relationships, developing a strong client book and bringing the brand story and product craftsmanship to life through engaging storytelling and expert product knowledge.

Working closely with the Store Manager and wider retail team, you will play an important role in achieving commercial targets while contributing to a collaborative, high-performing store environment.

This is an exciting opportunity for a luxury retail professional who is passionate about clienteling, relationship building and delivering exceptional service.

Key Responsibilities

• Deliver a personalised luxury client experience from the initial interaction through to post-purchase follow-up, ensuring every client interaction is memorable.
• Build and develop a strong portfolio of clients through proactive outreach, appointment booking, follow-ups, event invitations and VIP engagement.
• Develop long-term client relationships that encourage loyalty, repeat business and referrals, while maintaining accurate client information within CRM systems.
• Become an expert in the brand's story, craftsmanship, materials, sustainability commitments and charitable initiatives, using authentic storytelling to create an emotional connection with clients.
• Confidently communicate product design, functionality and craftsmanship, while staying up to date with new launches, seasonal collections and key business priorities.
• Consistently achieve and exceed individual sales targets and retail KPIs, including conversion, average transaction value, units per transaction, CRM capture and repeat purchase.
• Identify opportunities to maximise sales through thoughtful product recommendations, styling solutions and strong commercial awareness.
• Support the smooth day-to-day running of the store, maintaining excellent visual merchandising and housekeeping standards while contributing to a positive team culture, store events and client appointments.
• Required Skills & Experience
• Previous experience within luxury, premium fashion or premium lifestyle retail.
• Strong clienteling experience, with evidence of building and retaining a client book.
• Proven track record of achieving and exceeding sales targets.
• Excellent communication and relationship-building skills.
• Passion for luxury service and creating memorable client experiences.
• Strong commercial awareness and understanding of retail KPIs.
• Positive, proactive and solutions-focused approach.
• Must have the right to work in the UK.

Benefits

• Annual leave package that increases with length of service.
• Enhanced company maternity policy.
• 50% employee discount, with access to seasonal sample sales.
• Complimentary brand handbag upon successful completion of probation.
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