At a Glance
- Tasks: Lead marketing strategies for a luxury fine jewellery brand and manage exciting campaigns.
- Company: Contemporary British fine jewellery business based in London's Hatton Garden.
- Benefits: Competitive salary, creative freedom, and the chance to shape a luxury brand.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make your mark in the luxury jewellery industry.
- Qualifications: 5+ years in brand management, preferably in luxury or fashion.
The predicted salary is between 70000 - 80000 £ per year.
A contemporary British fine jewellery business founded in 2022 and based in London's Hatton Garden. The brand specialises in bespoke engagement rings, wedding bands and elevated everyday jewellery, combining traditional craftsmanship with a modern, understated aesthetic. Its collections feature 18ct gold, diamonds and coloured gemstones, with a focus on timeless yet distinctive designs intended to become lifelong pieces. All bespoke jewellery is handcrafted in London, with a strong emphasis on personalisation and a highly tailored client experience.
Founded by a qualified gemmologist with experience within established luxury jewellery houses, the business offers a more personal and accessible approach to fine jewellery, sitting between traditional heritage maisons and contemporary independent designers.
The Role
A luxury brand is seeking an experienced, full-time Brand Manager to oversee its day-to-day marketing activity. Working closely with the Founder and external agency partners, the successful candidate will play a key role in developing and delivering the brand's global marketing and communications strategy, as well as overseeing major campaigns. The role will bring the brand to life across social media, email, gifting and events, ensuring a consistent identity and experience across all customer touchpoints.
Key Responsibilities
- Marketing Calendar: Translate the annual marketing plan into monthly and weekly activity plans, launch timelines and creative briefs. Maintain and oversee the marketing calendar, Trello and planning presentations.
- Social Media: Oversee Instagram, TikTok and LinkedIn activity, working alongside the Social and Content Lead to manage content planning, briefing, approvals, community management and performance.
- Email and CRM: Lead the email marketing and CRM strategy, including campaign communications, automated customer journeys, post-purchase engagement, aftercare, bespoke customer nurturing and database growth.
- Gifting and Influencer Management: Oversee the gifting programme, ShopMy platform and studio sessions as part of the wider influencer and VIP strategy. Monitor gifting activity, tracking resulting content and associated sales. Work with external partners on stylist loans, influencer strategy and brand partnerships.
- Events and Trunk Shows: Work closely with the Sales Manager to develop marketing and communications strategies for brand events, trunk shows and retail trade shows across different markets. Collaborate with external partners to ensure successful execution.
- Campaign and Launch Delivery: Translate creative campaign direction into market-ready activity, overseeing asset roll-outs, website and email updates, paid media briefs, retail materials and press assets.
- Freelancer and Agency Management: Brief, schedule and oversee external partners across design, video, email, web and paid media. Manage day-to-day activity and oversee both business-as-usual and e-commerce photoshoots.
- Performance and Reporting: Manage the marketing performance dashboard, monitoring website traffic, social media engagement, email performance, attributed sales and bespoke enquiries by source. Provide weekly updates to the Founder and monthly performance reviews with the wider team.
- Budget Management: Take ownership of the annual marketing budget, monitoring expenditure against allocated budgets across gifting, merchandise, events, freelancers, PR and graphic design.
- Creative Project Management: Oversee brand projects across both digital and physical channels, ensuring all teams are appropriately briefed and that communications remain consistent across every customer touchpoint.
Candidate Profile
A minimum of 5 years' experience in brand or marketing management, ideally within luxury, fine jewellery, fashion or a founder-led direct-to-consumer business. Highly organised and commercially minded, with the ability to manage marketing calendars, budgets and multiple external partners simultaneously. Strong knowledge of Instagram, TikTok and email marketing platforms, with experience using Shopify and ShopMy. A strong creative eye with excellent taste and an understanding of luxury brand positioning. Comfortable working closely with a Founder in a fast-paced, hands-on environment.
Brand Manager employer: Four Seasons Recruitment
At Sandbanks, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in the picturesque Poole, our team enjoys not only competitive benefits but also ample opportunities for professional growth within the luxury fashion industry. Join us to be part of a dynamic environment where your skills in videography will shine and contribute to captivating brand narratives.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Four Seasons Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Four Seasons Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Four Seasons Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Four Seasons Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Four Seasons Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Four Seasons Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Four Seasons Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Four Seasons Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Four Seasons Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Four Seasons Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
