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- Tasks: Lead innovative marketing strategies to elevate a luxury fashion brand globally.
- Company: A prestigious brand rooted in British polo heritage, expanding into global markets.
- Benefits: Competitive salary, performance bonuses, employee discounts, and growth opportunities.
- Why this job: Join a creative team and shape the future of luxury fashion marketing.
- Qualifications: 5 years in marketing, preferably in fashion, with strong digital skills.
- Other info: Collaborative environment with a focus on professional development and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Rooted in the long-standing traditions of polo, this brand embodies the spirit and sophistication of a sport that has shaped British heritage and style for generations. Inspired by the very institution that defined the rules of the game, our collections celebrate the authentic values and elegance synonymous with polo’s rich legacy. Drawing from this distinctive lifestyle, our design philosophy embraces understated, refined luxury, offering a modern interpretation of classic British style. Each collection captures the grace and movement of equestrian culture, reimagined through a contemporary lens. Having recently launched in the UK and celebrated a milestone collaboration with Liberty of London, the brand is now poised for expansion into Asian, American and European markets, while continuing to deepen its presence at home.
Position Overview
The Marketing Manager will oversee the development and execution of strategic marketing initiatives to grow brand awareness globally, drive customer engagement, and increase sales across all channels. This role requires a strong understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen.
Key Responsibilities
- Develop and implement comprehensive marketing strategies that align with the brand’s goals, seasonal collections, and market trends.
- Brand Management: Ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms.
- Campaign Management: Plan and execute multi-channel campaigns (digital, social, PR, events, influencers, partnerships) to support product launches and promotions.
- Digital Marketing: Oversee content creation, SEO, email marketing, and paid media to drive online traffic and conversions.
- Social Media: Manage social media strategy, content calendars, and influencer collaborations to grow brand visibility and engagement.
- Market Analysis: Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions.
- Budget & Reporting: Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights.
- Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints.
Qualifications & Skills
- Degree in Marketing, Fashion Marketing, Communications, or related field is desirable.
- 5 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry.
- Proven success in developing and executing digital and brand marketing campaigns.
- Working across global markets (US and Asia desirable locations).
- Strong understanding of fashion trends, consumer behaviour, and social media platforms.
- Excellent communication, leadership, and project management skills.
- Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
- Creative thinker with a data-driven approach and an eye for aesthetics.
What the brand can offer
- Competitive salary and performance-based bonus.
- Creative and collaborative work environment.
- Opportunities for professional growth and development.
- Employee discounts and early access to new collections.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other (Retail Luxury Goods and Jewelry)
Marketing Manager employer: Four Seasons Recruitment Ltd (Fashion & Retail)
Contact Detail:
Four Seasons Recruitment Ltd (Fashion & Retail) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those connected to the brand you're eyeing. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring along a portfolio or examples of past campaigns you've worked on. Make sure they see how you can bring fresh ideas to their marketing strategies.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest fashion and digital marketing trends. Being able to discuss these in interviews will show that you’re not just passionate but also knowledgeable about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in being part of our team and helps us keep track of your application.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for the fashion industry shine through! Share your experiences and insights that connect you to the brand's heritage and style. We want to see how you can bring that passion into your role as Marketing Manager.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored specifically for this role. Highlight your relevant experience in marketing, especially within the fashion or lifestyle sectors. We’re looking for someone who understands our brand’s voice and can communicate it effectively!
Be Data-Driven: Since the role requires a strong analytical acumen, don’t shy away from showcasing your data-driven successes. Include specific metrics or results from past campaigns you've managed. We love numbers that tell a story about your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our team right from the start!
How to prepare for a job interview at Four Seasons Recruitment Ltd (Fashion & Retail)
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent collections. Understanding the essence of the brand and its connection to British heritage will help you articulate how your marketing strategies can align with their vision.
✨Showcase Your Digital Savvy
Since the role requires a strong grasp of digital marketing trends, be prepared to discuss specific campaigns you've executed. Highlight your experience with tools like Google Analytics and Meta Ads Manager, and share insights on how you've driven online traffic and conversions in previous roles.
✨Prepare for Market Analysis Questions
Expect questions about current fashion trends and consumer behaviour. Brush up on recent market developments and be ready to discuss how these insights could inform future marketing strategies for the brand, especially as they expand into new markets.
✨Demonstrate Your Creative Thinking
The brand values creativity, so come armed with innovative ideas for potential campaigns or collaborations. Think about how you can leverage social media and influencer partnerships to enhance brand visibility and engagement, and be ready to pitch your concepts during the interview.
