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For Companies At a Glance
- Tasks: Lead innovative marketing strategies for a luxury fashion brand and drive global engagement.
- Company: Join a prestigious luxury fashion brand rooted in British heritage and style.
- Benefits: Enjoy a competitive salary, performance bonuses, and exclusive employee discounts.
- Why this job: Be part of a creative team shaping the future of luxury fashion on a global scale.
- Qualifications: 5 years in marketing, preferably in fashion, with strong digital skills.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 63000 - 78000 £ per year.
Rooted in the long-standing traditions of polo, this brand embodies the spirit and sophistication of a sport that has shaped British heritage and style for generations. Inspired by the very institution that defined the rules of the game, our collections celebrate the authentic values and elegance synonymous with polo’s rich legacy. Drawing from this distinctive lifestyle, our design philosophy embraces understated, refined luxury, offering a modern interpretation of classic British style. Each collection captures the grace and movement of equestrian culture, reimagined through a contemporary lens. Having recently launched in the UK and celebrated a milestone collaboration with Liberty of London, the brand is now poised for expansion into Asian, American and European markets, while continuing to deepen its presence at home.
Position Overview
The Marketing Manager will oversee the development and execution of strategic marketing initiatives to grow brand awareness globally, drive customer engagement, and increase sales across all channels. This role requires a strong understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen.
Key Responsibilities
- Strategy & Planning: Develop and implement comprehensive marketing strategies that align with the brand’s goals, seasonal collections, and market trends.
- Brand Management: Ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms.
- Campaign Management: Plan and execute multi-channel campaigns (digital, social, PR, events, influencers, partnerships) to support product launches and promotions.
- Digital Marketing: Oversee content creation, SEO, email marketing, and paid media to drive online traffic and conversions.
- Social Media: Manage social media strategy, content calendars, and influencer collaborations to grow brand visibility and engagement.
- Market Analysis: Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions.
- Budget & Reporting: Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights.
- Team Collaboration: Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints.
Qualifications & Skills
- Degree in Marketing, Fashion Marketing, Communications, or related field is desirable.
- 5 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry.
- Proven success in developing and executing digital and brand marketing campaigns.
- Working across global markets (US and Asia desirable locations).
- Strong understanding of fashion trends, consumer behaviour, and social media platforms.
- Excellent communication, leadership, and project management skills.
- Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
- Creative thinker with a data-driven approach and an eye for aesthetics.
What the brand can offer
- Competitive salary and performance-based bonus.
- Creative and collaborative work environment.
- Opportunities for professional growth and development.
- Employee discounts and early access to new collections.
Marketing Manager in London employer: Four Seasons Recruitment Ltd (Fashion & Retail)
Contact Detail:
Four Seasons Recruitment Ltd (Fashion & Retail) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or strategies that align with the brand’s vision. This will not only demonstrate your passion but also your understanding of their market.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest fashion and digital marketing trends. Being knowledgeable about what’s hot right now will help you stand out as a candidate who’s ready to take the brand to the next level.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our site. It shows initiative and gives you a better chance of being noticed by the hiring team. Plus, you can tailor your application to highlight how you fit into the brand’s ethos.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for the fashion industry shine through! Share specific examples of how you've engaged with fashion trends or brands in the past. We want to see that you’re not just applying for any job, but that you genuinely care about this role and our brand.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this position. Highlight your relevant experience in marketing, especially within the fashion sector. We appreciate when candidates take the time to align their skills with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Data-Driven: Since we value a data-driven approach, include metrics and results from your previous campaigns in your application. Whether it’s increased engagement rates or successful sales figures, showing us the impact of your work will definitely catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Four Seasons Recruitment Ltd (Fashion & Retail)
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent collections. Understand how their luxury fashion ethos aligns with current market trends. This knowledge will not only impress but also help you articulate how your marketing strategies can enhance their brand presence.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to back up your claims, as this demonstrates your analytical acumen and understanding of ROI, which is crucial for this role.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving skills. Think of examples where you had to adapt a campaign based on market analysis or consumer behaviour. Show how you can blend creativity with data-driven decisions to drive engagement and sales.
✨Engage with Current Trends
Stay updated on the latest fashion and digital marketing trends, especially those relevant to luxury brands. Be prepared to discuss how these trends could influence the brand's strategy. This shows your passion for the industry and your proactive approach to staying ahead of the curve.
