At a Glance
- Tasks: Lead digital marketing and ecommerce strategies for a luxury fashion brand.
- Company: Fast-paced, high-growth luxury fashion brand in London.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborate with senior leadership and external partners for innovative projects.
- Why this job: Make a significant impact on the online performance of a luxury brand.
- Qualifications: 5+ years in ecommerce trading, preferably in fashion or luxury retail.
The predicted salary is between 70000 - 90000 € per year.
We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels.
Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution.
Key Responsibilities- Own and manage the digital trading plan, including P&L accountability and performance forecasting.
- Monitor and optimise key ecommerce KPIs such as ROAS, AOV, conversion rate and units per transaction.
- Produce weekly and monthly trading reports, including product and campaign performance analysis.
- Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches.
- Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence.
- Oversee website content and merchandising, including category and product page optimisation, homepage updates, and campaign banners.
- Coordinate product uploads and launches in collaboration with Production teams.
- Ensure all onsite content is optimised for SEO and performance.
- Enhance the end-to-end DTC customer experience, consistently exceeding expectations.
- Conduct competitor analysis and provide actionable insights to improve site performance.
- Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement.
- Lead integrations, site improvements, and digital projects to drive efficiency and growth.
- At least 5 years' experience in ecommerce trading within a fashion or luxury retail environment.
- Proven success working with Shopify+.
- A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation.
- Confidence working with web analytics, data insights, and reporting tools.
- A solutions-focused mindset with strong attention to detail and time management.
- Strong understanding of web design, UX, and onsite merchandising.
Head of Digital Marketing and Ecommerce - Luxury Fashion employer: Four Seasons Recruitment Ltd (Fashion & Retail)
Join a dynamic and innovative luxury fashion brand in London, where your expertise as Head of Digital Marketing and Ecommerce will be valued and rewarded. With a strong focus on employee growth, we offer a collaborative work culture that encourages creativity and strategic thinking, alongside competitive salaries and benefits. Experience the unique advantage of working in a fast-paced environment that prioritises excellence and customer satisfaction, while providing ample opportunities for professional development.
Contact Detail:
Four Seasons Recruitment Ltd (Fashion & Retail) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing and Ecommerce - Luxury Fashion
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local fashion events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing successes and ecommerce projects. This is your chance to shine and demonstrate how you can drive online performance for a luxury brand.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand values, recent campaigns, and competitors. We want you to walk in confidently, ready to discuss how you can enhance their DTC customer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Digital Marketing and Ecommerce - Luxury Fashion
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Digital Marketing and Ecommerce role. Highlight your achievements in ecommerce trading, especially in the fashion or luxury sector, to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and ecommerce, and explain how your background makes you the perfect fit for our fast-paced environment. Don’t forget to mention any specific successes you've had with KPIs like ROAS and conversion rates.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, be sure to mention your experience with web analytics and reporting tools. Give us examples of how you've used data insights to optimise performance and drive growth in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Four Seasons Recruitment Ltd (Fashion & Retail)
✨Know Your Numbers
Make sure you’re familiar with key ecommerce KPIs like ROAS, AOV, and conversion rates. Be ready to discuss how you've optimised these metrics in your previous roles, as this will show your commercial acumen and detail-oriented approach.
✨Showcase Your Experience
Prepare specific examples from your past work that highlight your success in managing digital trading plans and P&L accountability. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Understand the Brand
Research the luxury fashion brand thoroughly before the interview. Understand their target audience, current market position, and recent campaigns. This knowledge will help you tailor your answers and demonstrate your genuine interest in the role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's digital strategy, customer experience initiatives, and future growth plans. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
