At a Glance
- Tasks: Lead digital marketing and brand consistency for luxury hotels in London.
- Company: Join the prestigious Four Seasons, known for exceptional guest experiences.
- Benefits: Competitive pay, career growth, discounts, and wellness support.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Shape luxury brand presence and make a real impact in hospitality.
- Qualifications: 5+ years in digital marketing, ideally in luxury or premium brands.
The predicted salary is between 60000 - 80000 £ per year.
About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location: Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city’s high notes. Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London’s famous sights.
The role: The Digital and Brand Marketing Manager will manage the day-to-day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties. This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on-property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes. This role requires someone hands-on, comfortable being close to platforms, data, and content.
What you will do:
- Digital and performance marketing: Own day-to-day management of websites, email marketing, and key digital platforms. Ensure websites are consistently updated, aligned with brand standards, and optimised for performance. Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution. Analyse performance data and translate insights into clear recommendations and actions. Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised.
- Brand and visual stewardship: Act as a brand guardian, ensuring visual consistency across digital touchpoints. Confidently assess and apply luxury visual standards, assets, and tone of voice. Manage and maintain branded assets and templates. Use design tools such as Canva confidently to support day-to-day needs, adaptations, and content delivery.
- CRM and platforms: Support CRM, email, and guest communication platforms. Understand how digital channels support guest journeys, loyalty, and conversion.
- Stakeholder and cross-property working: Work across both Park Lane and Hampshire, balancing brand consistency with local character. Collaborate with senior hotel leadership on campaigns, performance, and priorities. Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward.
What we are looking for: At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand. Strong hands-on experience managing websites, email marketing, and digital platforms. High level of comfort with data, reporting, and performance analysis. Strong commercial mindset with an understanding of how digital drives revenue and brand value. Confident visual judgement and brand intuition suitable for a luxury environment. Experience working with agencies while retaining ownership and clarity internally. Naturally curious, intelligent, and problem-solving oriented. Able to work independently, take initiative, and think for yourself. Open, adaptable, and genuinely interested in Four Seasons as a brand and culture.
What we offer: At Four Seasons Hotel London at Park Lane, we support passionate people who want to grow, lead and build long term careers within a world class luxury brand. Competitive remuneration package offered, aligned with role scope. Excellent training and clearly defined career development pathways. Strong internal progression opportunities across London and the global Four Seasons portfolio. Holiday entitlement increasing with service up to 33 days. Company Sick Pay, increasing with service. Life insurance while on duty. Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties. 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests. Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day. Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep. Bupa Dental Cover or Bupa Cash Plan. Enhanced maternity and paternity pay. Uniform with complimentary professional dry cleaning from day one. Season Ticket Loan and Cycle to Work scheme available. Access to Stream for greater pay flexibility and discounts. Employee recognition programmes including monthly awards and events. Annual themed team events plus regular social, charitable and sporting activities.
Why join us? This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long-term thinking, and people who care deeply about craft, detail, and guest experience. You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture. If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you. We look forward to receiving your application.
Senior Luxury Digital & Brand Marketing Lead in London employer: Four Seasons Hotels Ltd
At Four Seasons Hotel London at Park Lane, we pride ourselves on fostering a culture of excellence and personal growth, where every team member is valued and empowered to reach their full potential. With competitive remuneration, extensive training opportunities, and a commitment to work-life balance, our employees enjoy a supportive environment that encourages creativity and collaboration. Located in the heart of London, our iconic hotel offers unique perks such as complimentary stays at Four Seasons properties worldwide and a vibrant workplace that celebrates both luxury and genuine connection.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Luxury Digital & Brand Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the luxury hospitality sector, especially those connected to Four Seasons. Attend industry events or join relevant online groups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and passion for brand marketing in a visually appealing way.
✨Tip Number 3
Prepare for interviews by researching Four Seasons' brand values and recent campaigns. Be ready to discuss how your experience aligns with their commitment to luxury and guest experience. Tailor your answers to reflect their culture and expectations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Four Seasons family and contributing to their amazing guest experiences.
We think you need these skills to ace Senior Luxury Digital & Brand Marketing Lead in London
Some tips for your application 🫡
Show Your Passion for Luxury:When you're writing your application, let your love for luxury shine through! Use language that reflects your understanding of the high standards and attention to detail that Four Seasons embodies. We want to see how you connect with our brand values.
Be Data-Driven:Since this role is all about digital performance, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to drive marketing decisions and improve performance. We love numbers that tell a story!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Digital and Brand Marketing Manager role. Show us how your skills align with what we’re looking for at Four Seasons.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to inject a bit of your personality into your application. Share your unique perspective on brand storytelling and how you can contribute to creating memorable guest experiences. We want to get to know the real you!
How to prepare for a job interview at Four Seasons Hotels Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Four Seasons' brand values and their approach to luxury. Understand how they create exceptional guest experiences and be ready to discuss how your experience aligns with their commitment to care and precision.
✨Showcase Your Digital Savvy
Prepare to discuss specific digital marketing campaigns you've managed, especially in luxury settings. Bring examples of how you've used data to drive performance and how you can apply that knowledge to enhance Four Seasons' digital presence.
✨Demonstrate Collaborative Spirit
Four Seasons values teamwork, so be ready to share examples of how you've successfully collaborated with different teams or agencies. Highlight your ability to balance brand consistency with local character, as this is crucial for the role.
✨Be Ready to Problem-Solve
Expect scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in a fast-paced digital environment.
