Digital and Brand Marketing Manager
Digital and Brand Marketing Manager

Digital and Brand Marketing Manager

Full-Time 50000 - 65000 £ / year (est.) No home office possible
Four Seasons Hotels Ltd

At a Glance

  • Tasks: Lead digital marketing and brand consistency for luxury hotels in London.
  • Company: Join the prestigious Four Seasons, known for exceptional service and culture.
  • Benefits: Competitive salary, career growth, generous holiday entitlement, and global hotel discounts.
  • Other info: Collaborative culture with opportunities for personal and professional development.
  • Why this job: Shape digital performance and brand presence in a globally respected luxury environment.
  • Qualifications: 5+ years in digital marketing, strong data analysis, and luxury brand experience required.

The predicted salary is between 50000 - 65000 £ per year.

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city’s high notes. Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London’s famous sights.

The Digital and Brand Marketing Manager will manage the day‐to‐day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties. This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on‐property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes. This role requires someone hands‐on, comfortable being close to platforms, data, and content.

What you will do:

  • Digital and performance marketing
    • Own day‐to‐day management of websites, email marketing, and key digital platforms
    • Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
    • Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
    • Analyse performance data and translate insights into clear recommendations and actions
    • Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
  • Brand and visual stewardship
    • Act as a brand guardian, ensuring visual consistency across digital touchpoints
    • Confidently assess and apply luxury visual standards, assets, and tone of voice
    • Manage and maintain branded assets and templates
    • Use design tools such as Canva confidently to support day‐to‐day needs, adaptations, and content delivery
  • CRM and platforms
    • Support CRM, email, and guest communication platforms
    • Understand how digital channels support guest journeys, loyalty, and conversion
  • Stakeholder and cross‐property working
    • Work across both Park Lane and Hampshire, balancing brand consistency with local character
    • Collaborate with senior hotel leadership on campaigns, performance, and priorities
    • Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward

What we are looking for:

  • At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
  • Strong hands‐on experience managing websites, email marketing, and digital platforms
  • High level of comfort with data, reporting, and performance analysis
  • Strong commercial mindset with an understanding of how digital drives revenue and brand value
  • Confident visual judgement and brand intuition suitable for a luxury environment
  • Experience working with agencies while retaining ownership and clarity internally
  • Naturally curious, intelligent, and problem‐solving oriented
  • Able to work independently, take initiative, and think for yourself
  • Open, adaptable, and genuinely interested in Four Seasons as a brand and culture

What we offer:

  • Competitive remuneration package offered, aligned with role scope.
  • Excellent training and clearly defined career development pathways
  • Strong internal progression opportunities across London and the global Four Seasons portfolio
  • Holiday entitlement increasing with service up to 33 days
  • Company Sick Pay, increasing with service
  • Life insurance while on duty
  • Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties
  • 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests
  • Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day
  • Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep.
  • Bupa Dental Cover or Bupa Cash Plan
  • Enhanced maternity and paternity pay
  • Uniform with complimentary professional dry cleaning from day one
  • Season Ticket Loan and Cycle to Work scheme available
  • Access to Stream for greater pay flexibility and discounts
  • Employee recognition programmes including monthly awards and events
  • Annual themed team events plus regular social, charitable and sporting activities

This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long‐term thinking, and people who care deeply about craft, detail, and guest experience. You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture. If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you.

We look forward to receiving your application.

Digital and Brand Marketing Manager employer: Four Seasons Hotels Ltd

Four Seasons Hotel London at Park Lane is an exceptional employer that prioritises the growth and well-being of its team members. With a commitment to luxury service, employees benefit from competitive remuneration, extensive training, and clear career development pathways, all within a collaborative and supportive work culture. The unique location offers stunning views and a vibrant atmosphere, making it an inspiring place to work while enjoying generous perks such as complimentary stays and discounts across the global Four Seasons portfolio.
Four Seasons Hotels Ltd

Contact Detail:

Four Seasons Hotels Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital and Brand Marketing Manager

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.

Tip Number 3

Prepare for interviews by researching the company culture and values. At Four Seasons, they value genuine connections and luxury experiences, so be ready to discuss how your background aligns with their mission and how you can contribute to their brand.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Four Seasons team.

We think you need these skills to ace Digital and Brand Marketing Manager

Digital Marketing
Brand Management
Website Management
Email Marketing
Data Analysis
Performance Reporting
Social Media Advertising
Visual Design Judgement
CRM Management
Stakeholder Collaboration
Luxury Brand Understanding
Problem-Solving Skills
Independent Working
Adaptability
Commercial Mindset

Some tips for your application 🫡

Show Your Passion for Luxury: When writing your application, let your love for luxury hospitality shine through. We want to see how you connect with the Four Seasons brand and what makes you excited about this role.

Be Data-Driven: Since this role involves a lot of performance analysis, make sure to highlight your experience with data in your application. We’re looking for someone who can turn numbers into actionable insights, so don’t hold back!

Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Digital and Brand Marketing Manager role. We appreciate attention to detail!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Four Seasons.

How to prepare for a job interview at Four Seasons Hotels Ltd

Know Your Brand Inside Out

Before the interview, dive deep into Four Seasons' brand values and their unique approach to luxury hospitality. Understand their commitment to exceptional guest experiences and be ready to discuss how your marketing strategies can align with and enhance this ethos.

Showcase Your Digital Savvy

Prepare to discuss specific digital marketing campaigns you've managed, especially in the luxury sector. Bring examples of how you've used data to drive decisions and improve performance, as this role requires a strong understanding of digital channels and analytics.

Demonstrate Visual Judgement

Since visual consistency is key for this role, be ready to talk about your experience with brand stewardship. If possible, bring a portfolio or examples of your work that showcase your ability to maintain luxury standards across various digital platforms.

Emphasise Collaboration Skills

This position involves working closely with various stakeholders. Prepare examples of how you've successfully collaborated with teams or agencies in the past, highlighting your ability to balance brand consistency with local character and adapt to different needs.

Digital and Brand Marketing Manager
Four Seasons Hotels Ltd

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