At a Glance
- Tasks: Lead digital marketing and brand consistency for luxury hotels in London.
- Company: Join the prestigious Four Seasons, known for exceptional guest experiences.
- Benefits: Competitive salary, career growth, discounts, and wellness support.
- Other info: Collaborative culture with opportunities for creativity and impact.
- Why this job: Shape digital presence in a globally respected luxury brand.
- Qualifications: 5+ years in digital marketing, ideally in luxury hospitality.
The predicted salary is between 60000 - 80000 £ per year.
About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location: Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city’s high notes. Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London’s famous sights.
Digital and Brand Marketing Manager Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire At Four Seasons, our brand is built on care, precision, and thoughtful storytelling. Digital channels play a vital role in how our guests discover, engage with, and return to our hotels.
We are seeking an experienced Digital and Brand Marketing Manager to lead digital performance and brand consistency across Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire. This is a senior, hands-on role for an intuitive and commercially minded marketer who understands luxury, values detail, and can translate brand into performance.
The role: The Digital and Brand Marketing Manager will manage the day-to-day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties. This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on-property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes. This role requires someone hands-on, comfortable being close to platforms, data, and content.
What you will do:
- Digital and performance marketing
- Own day-to-day management of websites, email marketing, and key digital platforms
- Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
- Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
- Analyse performance data and translate insights into clear recommendations and actions
- Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
- Brand and visual stewardship
- Act as a brand guardian, ensuring visual consistency across digital touchpoints
- Confidently assess and apply luxury visual standards, assets, and tone of voice
- Manage and maintain branded assets and templates
- Use design tools such as Canva confidently to support day-to-day needs, adaptations, and content delivery
- CRM and platforms
- Support CRM, email, and guest communication platforms
- Understand how digital channels support guest journeys, loyalty, and conversion
- Stakeholder and cross-property working
- Work across both Park Lane and Hampshire, balancing brand consistency with local character
- Collaborate with senior hotel leadership on campaigns, performance, and priorities
- Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward
What we are looking for:
- At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
- Strong hands-on experience managing websites, email marketing, and digital platforms
- High level of comfort with data, reporting, and performance analysis
- Strong commercial mindset with an understanding of how digital drives revenue and brand value
- Confident visual judgement and brand intuition suitable for a luxury environment
- Experience working with agencies while retaining ownership and clarity internally
- Naturally curious, intelligent, and problem-solving oriented
- Able to work independently, take initiative, and think for yourself
- Open, adaptable, and genuinely interested in Four Seasons as a brand and culture
What we offer:
- Competitive remuneration package offered, aligned with role scope.
- Excellent training and clearly defined career development pathways
- Strong internal progression opportunities across London and the global Four Seasons portfolio
- Holiday entitlement increasing with service up to 33 days
- Company Sick Pay, increasing with service
- Life insurance while on duty
- Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties
- 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests
- Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day
- Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep.
- Bupa Dental Cover or Bupa Cash Plan
- Enhanced maternity and paternity pay
- Uniform with complimentary professional dry cleaning from day one
- Season Ticket Loan and Cycle to Work scheme available
- Access to Stream for greater pay flexibility and discounts
- Employee recognition programmes including monthly awards and events
- Annual themed team events plus regular social, charitable and sporting activities
Why join us? This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long-term thinking, and people who care deeply about craft, detail, and guest experience. You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture. If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you. We look forward to receiving your application.
Senior Luxury Digital & Brand Marketing Lead in City of Westminster employer: Four Seasons Hotels Ltd
At Four Seasons Hotel London at Park Lane, we pride ourselves on fostering a culture of excellence and personal growth, where every team member is valued and empowered to reach their full potential. With competitive remuneration, extensive training opportunities, and a commitment to work-life balance, our employees enjoy a supportive environment that encourages creativity and collaboration. Located in the heart of London, our iconic hotel offers unique perks such as complimentary stays at Four Seasons properties worldwide and access to wellness resources, making it an exceptional place to build a rewarding career in luxury hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Luxury Digital & Brand Marketing Lead in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections in the luxury hospitality sector and let them know you're on the hunt for a new role. You never know who might have the inside scoop on openings at places like Four Seasons.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements, especially in luxury brands. This is your chance to showcase how you can elevate a brand's presence online.
✨Tip Number 3
Prepare for interviews by diving deep into Four Seasons' brand values and recent campaigns. Be ready to discuss how your experience aligns with their commitment to luxury and guest experience—show them you get it!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Four Seasons family.
We think you need these skills to ace Senior Luxury Digital & Brand Marketing Lead in City of Westminster
Some tips for your application 🫡
Show Your Passion for Luxury:When writing your application, let your love for luxury and brand storytelling shine through. We want to see how you connect with the Four Seasons ethos and how you can bring that passion to our digital and brand marketing efforts.
Be Data-Driven:Make sure to highlight your experience with data analysis and performance metrics. We’re looking for someone who can turn numbers into actionable insights, so don’t shy away from sharing specific examples of how you've done this in the past.
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the role. We appreciate candidates who take the time to align their skills and experiences with what we’re looking for, especially in a hands-on position like this one.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Four Seasons.
How to prepare for a job interview at Four Seasons Hotels Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Four Seasons' brand values and their approach to luxury. Understand how they create exceptional guest experiences and be ready to discuss how your experience aligns with their commitment to care and precision.
✨Showcase Your Digital Savvy
Prepare to discuss specific digital marketing campaigns you've managed, especially in luxury settings. Be ready to share insights on how you’ve used data to drive performance and how you can apply that knowledge to enhance Four Seasons' digital presence.
✨Demonstrate Visual Judgement
Since this role requires a strong sense of visual branding, bring examples of your previous work that showcase your ability to maintain brand consistency. Discuss how you assess and apply luxury visual standards in your projects.
✨Be Ready to Collaborate
Four Seasons values teamwork, so prepare to talk about your experience working with cross-functional teams. Share examples of how you've successfully collaborated with leadership and external agencies to achieve marketing goals.
