At a Glance
- Tasks: Manage digital channels and elevate brand presence across luxury properties.
- Company: Join Four Seasons, a globally respected luxury brand with a collaborative culture.
- Benefits: Competitive salary, generous holiday, discounts, and career development opportunities.
- Other info: Dynamic environment with excellent growth potential and a focus on employee well-being.
- Why this job: Shape digital performance and make a real impact in luxury hospitality.
- Qualifications: Five years' experience in digital marketing, ideally in luxury or premium brands.
The predicted salary is between 40500 - 49500 £ per year.
The Digital and Brand Marketing Manager will manage the day-to-day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties.
This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction.
You will work closely with on-property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes.
This role requires someone hands-on, comfortable being close to platforms, data, and content.
What you will do: Digital and performance marketing
- Own day-to-day management of websites, email marketing, and key digital platforms
- Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
- Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
- Analyse performance data and translate insights into clear recommendations and actions
- Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
- Act as a brand guardian, ensuring visual consistency across digital touchpoints
- Confidently assess and apply luxury visual standards, assets, and tone of voice
- Manage and maintain branded assets and templates
- Use design tools such as Canva confidently to support day-to-day needs, adaptations, and content delivery
- Support CRM, email, and guest communication platforms
- Understand how digital channels support guest journeys, loyalty, and conversion
- Work across both Park Lane and Hampshire, balancing brand consistency with local character
- Collaborate with senior hotel leadership on campaigns, performance, and priorities
- Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward At least five years' experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
- Strong hands-on experience managing websites, email marketing, and digital platforms
- High level of comfort with data, reporting, and performance analysis
- Strong commercial mindset with an understanding of how digital drives revenue and brand value
- Confident visual judgement and brand intuition suitable for a luxury environment
- Experience working with agencies while retaining ownership and clarity internally
- Naturally curious, intelligent, and problem-solving oriented
- Able to work independently, take initiative, and think for yourself
- Open, adaptable, and genuinely interested in Four Seasons as a brand and culture, If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you.
- Four Seasons is powered by our people.
We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return.
Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.
We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
- At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves.
Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime.
It comes from our belief that life is richer when we truly connect to the people and the world around us.
- About the location: Surrounded by the capital's greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city's high notes.
Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London's famous sights.
- At Four Seasons Hotel London at Park Lane, we support passionate people who want to grow, lead and build long term careers within a world class luxury brand.
- £59,500 package inclusive of base salary and service charge.
- Excellent training and clearly defined career development pathways
- Strong internal progression opportunities across London and the global Four Seasons portfolio
- Holiday entitlement increasing with service up to 33 days
- Company Sick Pay, increasing with service
- Life insurance while on duty
- Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties
- 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests
- Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day
- Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep.
- Bupa Dental Cover or Bupa Cash Plan
- Enhanced maternity and paternity pay
- Uniform with complimentary professional dry cleaning from day one
- Season Ticket Loan and Cycle to Work scheme available
- Access to Stream for greater pay flexibility and discounts
- Employee recognition programmes including monthly awards and events
- Annual themed team events plus regular social, charitable and sporting activities
Why join us?
This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand.
Four Seasons values thoughtful leadership, long-term thinking, and people who care deeply about craft, detail, and guest experience.
You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture.
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Digital and Brand Marketing Manager in City of Westminster employer: Four Seasons Hotels Limited
Four Seasons Hotels Limited is an outstanding employer for those passionate about the luxury hospitality sector, offering a dynamic work culture that prioritises exceptional guest experiences. Interns benefit from comprehensive training, hands-on experience, and a supportive team environment, all while enjoying unique perks associated with working in one of the world's leading hotel brands in the United Kingdom.
Contact Details:
Four Seasons Hotels Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Brand Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Four Seasons Hotels Limited and show them what you can bring to the table.
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We think you need these skills to ace Digital and Brand Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Four Seasons Hotels Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Four Seasons Hotels Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Four Seasons Hotels Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Four Seasons Hotels Limited
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Four Seasons Hotels Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Four Seasons Hotels Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
