Digital and Brand Marketing Manager

Digital and Brand Marketing Manager

Full-Time 50000 - 60000 ÂŁ / year (est.) No home office possible
Four Seasons Hotels and Resorts

At a Glance

  • Tasks: Manage digital channels and enhance brand presence across luxury properties.
  • Company: Join Four Seasons, a globally respected luxury brand with a collaborative culture.
  • Benefits: Competitive pay, career development, discounts, and wellness support.
  • Other info: Enjoy excellent training, progression opportunities, and a vibrant team environment.
  • Why this job: Shape digital performance and make a real impact in luxury hospitality.
  • Qualifications: Five years in digital marketing, strong data analysis, and brand intuition.

The predicted salary is between 50000 - 60000 ÂŁ per year.

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture.

About the location

Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award‑winning design with the city’s high notes. Take in views of Hyde Park from sun‑drenched rooms and our rooftop spa, enjoy a leisurely meal on our one‑of‑a‑kind al fresco terrace, then stroll to explore London’s famous sights.

The role

The Digital and Brand Marketing Manager will manage the day‑to‑day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties. This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on‑property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes. This role requires someone hands‑on, comfortable being close to platforms, data, and content.

What You Will Do

  • Digital and performance marketing
    • Own day‑to‑day management of websites, email marketing, and key digital platforms
    • Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
    • Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
    • Analyse performance data and translate insights into clear recommendations and actions
    • Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
  • Brand and visual stewardship
    • Act as a brand guardian, ensuring visual consistency across digital touchpoints
    • Confidently assess and apply luxury visual standards, assets, and tone of voice
    • Manage and maintain branded assets and templates
    • Use design tools such as Canva confidently to support day‑to‑day needs, adaptations, and content delivery
  • CRM and platforms
    • Support CRM, email, and guest communication platforms
    • Understand how digital channels support guest journeys, loyalty, and conversion
  • Stakeholder and cross‑property working
    • Work across both Park Lane and Hampshire, balancing brand consistency with local character
    • Collaborate with senior hotel leadership on campaigns, performance, and priorities
    • Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward

What We Are Looking For

  • At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
  • Strong hands‑on experience managing websites, email marketing, and digital platforms
  • High level of comfort with data, reporting, and performance analysis
  • Strong commercial mindset with an understanding of how digital drives revenue and brand value
  • Confident visual judgement and brand intuition suitable for a luxury environment
  • Experience working with agencies while retaining ownership and clarity internally
  • Naturally curious, intelligent, and problem‑solving oriented
  • Able to work independently, take initiative, and think for yourself
  • Open, adaptable, and genuinely interested in Four Seasons as a brand and culture

What We Offer

  • Competitive remuneration package offered, aligned with role scope.
  • Excellent training and clearly defined career development pathways
  • Strong internal progression opportunities across London and the global Four Seasons portfolio
  • Holiday entitlement increasing with service up to 33 days
  • Company Sick Pay, increasing with service
  • Life insurance while on duty
  • Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties
  • 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests
  • Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day
  • Access to Wellhub, providing access to all‑in‑one subscriptions for gyms, support for fitness, mindfulness, therapy, nutrition and sleep
  • Bupa Dental Cover or Bupa Cash Plan
  • Enhanced maternity and paternity pay
  • Uniform with complimentary professional dry cleaning from day one
  • Season Ticket Loan and Cycle to Work scheme available
  • Access to Stream for greater pay flexibility and discounts
  • Employee recognition programmes including monthly awards and events
  • Annual themed team events plus regular social, charitable and sporting activities

Why join us?

This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long‑term thinking, and people who care deeply about craft, detail, and guest experience. You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture. We look forward to receiving your application.

Digital and Brand Marketing Manager employer: Four Seasons Hotels and Resorts

Four Seasons Hotel London at Park Lane is an exceptional employer that prioritises the growth and well-being of its team members. With a commitment to luxury service, employees benefit from a supportive work culture, extensive training, and clear career development pathways, alongside unique perks such as complimentary stays at Four Seasons properties worldwide and generous holiday entitlements. This role not only offers the chance to influence digital marketing strategies across two prestigious locations but also fosters a collaborative environment where creativity and initiative are highly valued.
Four Seasons Hotels and Resorts

Contact Detail:

Four Seasons Hotels and Resorts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital and Brand Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those connected to Four Seasons. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is your chance to demonstrate your hands-on experience and creativity, making you stand out from the crowd.

✨Tip Number 3

Prepare for interviews by diving deep into Four Seasons’ brand values and recent campaigns. Be ready to discuss how your experience aligns with their luxury standards and how you can contribute to their digital performance. Tailor your answers to reflect their culture!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Four Seasons family. Let’s get you that dream job!

We think you need these skills to ace Digital and Brand Marketing Manager

Digital Marketing
Brand Management
Website Management
Email Marketing
Data Analysis
Performance Reporting
Social Media Advertising
Visual Design Judgement
CRM Management
Stakeholder Collaboration
Problem-Solving
Strategic Thinking
Content Delivery
Luxury Brand Intuition
Adaptability

Some tips for your application 🫡

Show Your Passion for Luxury: When you're writing your application, let your love for luxury hospitality shine through. We want to see how you connect with the Four Seasons brand and what makes you excited about this role.

Be Data-Driven: Since this role is all about digital performance, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to drive marketing decisions and improve outcomes in your previous roles.

Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the Digital and Brand Marketing Manager role. We love seeing candidates who put in the effort!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining the Four Seasons family!

How to prepare for a job interview at Four Seasons Hotels and Resorts

✨Know Your Digital Stuff

Make sure you brush up on the latest trends in digital marketing, especially in the luxury sector. Be ready to discuss your hands-on experience with websites, email marketing, and data analysis. Show them you can not only manage but also optimise digital channels effectively.

✨Showcase Your Brand Savvy

As a potential brand guardian, it’s crucial to demonstrate your understanding of luxury branding. Prepare examples of how you've maintained brand standards in previous roles and be ready to discuss how you would apply that knowledge at Four Seasons.

✨Be Data-Driven

Since this role involves a lot of performance analysis, come prepared with insights from your past experiences. Talk about how you've used data to drive decisions and improve marketing outcomes. They’ll want to see your commercial mindset in action!

✨Emphasise Collaboration Skills

This position requires working closely with various teams, so highlight your experience in cross-property or cross-department collaboration. Share specific examples of how you’ve successfully partnered with others to achieve common goals, especially in a hospitality context.

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