At a Glance
- Tasks: Lead and evolve digital strategies for a global B2B marketing agency.
- Company: Award-winning B2B marketing agency with a strong reputation.
- Benefits: Competitive salary, bonus, hybrid working, and growth opportunities.
- Other info: Collaborate with leadership during an exciting growth phase.
- Why this job: Shape the future of digital strategy while working with top clients.
- Qualifications: 5+ years in digital marketing, ideally in a B2B agency.
The predicted salary is between 60000 - 65000 £ per year.
We're working with an award-winning B2B marketing agency with a global client base to recruit a Digital Strategy Manager to lead and evolve the agency's digital offering. This is a fantastic opportunity for a digitally led agency professional who has built their career in a B2B marketing agency environment and is ready to take ownership of digital strategy across a portfolio of client accounts.
Working closely with the MD and wider leadership team, you'll play a key role in shaping how digital channels are planned, delivered and integrated across the agency, while also contributing to the next phase of growth. This role combines strategic leadership, client consultancy, digital delivery and team management, making it ideal for someone who enjoys operating at both a strategic and hands-on level.
The Role
As Digital Strategy Manager, you'll be the agency's go-to person for digital strategy, helping define how SEO, PPC, paid social, CRM and email are used to drive measurable results for B2B clients. You'll work across both existing and prospective client accounts, building channel strategies, creating digital proposals, guiding campaign delivery and ensuring digital activity is aligned to wider business and marketing objectives. Reporting into the MD, you'll also play an important role in the day-to-day running of the agency, helping to shape internal processes, support team development and contribute to the commercial growth of the business.
Key Responsibilities
- Act as the agency's lead authority on digital strategy and channel planning, advising on where digital activity will deliver the greatest commercial value for clients.
- Lead the strategic delivery of SEO, PPC, paid social, CRM and email marketing campaigns, ensuring campaigns are integrated, effective and results-driven.
- Build and present digital strategies and proposals for new business opportunities and provide senior strategic consultancy to existing clients.
- Design and implement ROI-focused digital programmes across a range of B2B client accounts.
- Work closely with internal teams to ensure digital activity is fully integrated with wider brand, content and campaign plans.
- Oversee external partners delivering website, technical and development projects.
- Support clients with their wider marketing strategy, ensuring digital channels align to business goals and lead generation objectives.
- Develop joined-up digital workflows and channel strategies that improve performance and client outcomes.
- Monitor campaign and channel performance against client KPIs, identifying opportunities for optimisation and growth.
- Own the quality and production of monthly and quarterly digital performance reporting.
- Line manage internal digital specialists and oversee relationships with freelancers and external partners.
- Contribute to the ongoing development of the agency's digital proposition and offering.
About You
We're looking for someone with a strong agency-side digital background, ideally gained within a B2B marketing agency, who can combine channel expertise with strategic thinking and confident client leadership. You'll likely bring:
- A minimum of 5 years' experience in digital marketing within a marketing agency.
- Current or previous experience working in a B2B marketing agency environment is essential.
- Strong hands-on knowledge of SEO, PPC, paid social, CRM and email marketing.
- Experience building digital strategies and managing campaign delivery across multiple client accounts.
- The ability to translate performance data into clear, commercially meaningful insights and recommendations.
- Strong client-facing skills, with experience presenting strategy, performance and recommendations to senior stakeholders.
- Line management experience and confidence leading, mentoring and developing others.
- Ideally, experience working with clients in more technical, complex or specialist B2B sectors.
Why Join?
- Join an award-winning B2B agency with an established reputation and global client reach.
- Play a key role in shaping the agency's digital strategy offering.
- Work directly with the MD and leadership team during an exciting period of growth.
- Hybrid working with 2 days in the office in central Manchester.
- Competitive salary of up to £45,000 DOE + bonus.
- Genuine opportunity to progress and help build a growing digital team.
Interested? If you have the relevant digital agency and B2B marketing agency experience, we'd love to hear from you. Apply now and we'll be in touch if your background is a strong fit for the role.
Locations
Digital Strategy Manager in Cheshire, Warrington employer: Four Recruitment
Join an award-winning B2B marketing agency in the heart of Manchester, where you'll have the opportunity to lead and evolve our digital strategy offering. With a strong focus on employee growth, we offer a competitive salary, hybrid working arrangements, and a collaborative work culture that encourages innovation and professional development. Be part of a dynamic team that values your expertise and supports your career progression while working with a diverse global client base.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategy Manager in Cheshire, Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Four Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Four Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Four Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Four Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Strategy Manager in Cheshire, Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Four Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Four Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Four Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Four Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Four Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Four Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
