At a Glance
- Tasks: Lead digital marketing strategies and create engaging campaigns for our hotel brands.
- Company: Join the Sirius Hotel Group, a dynamic hotel management company with exciting growth.
- Benefits: Enjoy competitive salary, bonuses, online learning, and discounts at our hotels.
- Other info: Be part of a supportive team focused on wellbeing and career development.
- Why this job: Make a real impact in digital marketing while enhancing guest experiences.
- Qualifications: Degree in digital marketing and 5+ years of relevant experience required.
The predicted salary is between 40000 - 50000 € per year.
Are you interested in progressing your career in Digital Marketing and looking for a new challenge? The Sirius Hotel Group is seeking an enthusiastic Digital Marketing Manager to join our growing team, creating personalised experiences to mirror our guests’ onsite experience. The Sirius Hotel Group is a specialist hotel management and operating company, managing two hotel brands - The Resident in London (Covent Garden, Soho and Victoria), Liverpool and Edinburgh and Four Points Flex by Sheraton under franchise with Marriott International in Cardiff, Newcastle, Dundee and Edinburgh. We currently manage and operate 9 hotels across the two brands.
As Digital Marketing Manager, you will play a leading role in developing and executing a comprehensive digital marketing strategy to enhance the visibility, reputation, and profitability of our hotel brands. You will be responsible for implementing engaging and effective digital marketing campaigns as well as managing, developing and optimising our brand websites aligned to industry best practices to support the overall marketing and commercial objectives.
Key Responsibilities
- Planning, executing, and evaluating integrated digital marketing campaigns to drive brand awareness, guest acquisition, and loyalty, reducing reliance on commissionable third parties.
- Managing all paid digital marketing campaigns across PPC, social media campaigns and other paid channel activation aligned to the overall marketing strategy.
- Managing a paid advertising budget and ROI.
- Managing and developing effective websites for The Resident, our Four Points Flex by Sheraton hotels on the Marriot.com platform, and The Sirius Hotel Group.
- Monitoring, maintaining and reporting on channel performance and web funnel effectiveness.
- Liaising with our teams to brief content and deliverables to drive digital campaigns.
- Delivering digital acquisition campaigns to support the CRM and direct booking strategy.
- Producing appropriate reporting for conversion and ROI to continuously look for opportunities to improve organisational performance, output and results.
- Supporting the wider guest campaign calendar and create a digital advocacy plan.
- Keeping up to date on new technologies, channels and platforms to generate effective and efficient reach, revenue and return.
Qualifications
- Degree in a digital marketing related function or equivalent higher education experience.
- 5+ years progressive work experience in a marketing-related role.
- Proven success in improving both website traffic and conversion rates.
- Solid working knowledge of and experience in online marketing channels and digital marketing-specific software applications.
- Excellent working knowledge of CMS platforms.
- Hands-on experience and knowledge of performance marketing, including paid advertising, Metasearch and affiliate marketing and Google Analytics / Power BI tools.
- Targeted advertising on social platforms.
- Excellent knowledge of SEO.
- Experience of maintaining or building a website.
- Experience of and interested in AI and how it can drive efficiencies and performance.
- Digital architecture experience.
- Strong marketing experience in a hotel environment, an advantage.
Benefits
We want to ensure that all our team members are engaged, motivated, and most importantly, happy. We proudly place our team members’ wellbeing and career development at the heart of our business. To further support this we have put together a great range of benefits that our team members can enjoy both at and outside of work.
- Competitive Salary and Annual Salary Reviews.
- Annual Bonus Scheme.
- Online Learning Hub with fully bespoke L&D Programme.
- Wellbeing Programme supporting mental, physical and financial health.
- Employee Assistance Programme.
- Cycle to Work Scheme.
- Free overnight stay for new team members.
- Discounted rates for yourself, friends & family at our hotels.
- Freebies and Discounts with free membership to Perkbox.
- Refer a Friend Bonus of £100.
- Milestone rewards to celebrate work anniversaries - including additional holiday and a free stay.
- Online Community to share news and celebrate successes.
- Pension Contribution.
- Company Sick Pay.
- Complimentary snacks, drinks and weekly fruit baskets for the whole team.
- Any many more…!
Please note only candidates that live in the UK and who legally have the right to work in the UK should apply.
Digital Marketing Manager employer: Four Points Flex by Sheraton Cardiff
The Sirius Hotel Group is an exceptional employer that prioritises the wellbeing and career development of its team members, offering a competitive salary, annual bonus schemes, and a bespoke learning and development programme. With a vibrant work culture that celebrates successes and milestones, employees enjoy unique benefits such as discounted hotel stays, a comprehensive wellbeing programme, and opportunities for professional growth in a dynamic digital marketing environment across multiple prestigious hotel brands.
Contact Detail:
Four Points Flex by Sheraton Cardiff Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns. Include metrics that highlight your success, like increased traffic or conversion rates. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a job that excites you, research the company and its digital presence. Use this knowledge to craft a unique pitch that aligns with their brand and goals. This shows you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are keen on joining us at the Sirius Hotel Group. It’s a great way to stand out and show your enthusiasm for the role!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your relevant experience in digital marketing, especially any work with hotel brands or similar industries. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the Sirius Hotel Group. Share specific examples of successful campaigns you've managed and how they relate to what we do.
Showcase Your Digital Savvy:We’re looking for someone who knows their way around digital marketing tools and platforms. Mention your experience with CMS, PPC, SEO, and analytics tools like Google Analytics. Show us you’re up-to-date with the latest trends!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at the Sirius Hotel Group!
How to prepare for a job interview at Four Points Flex by Sheraton Cardiff
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with PPC, SEO, and social media strategies, as well as any specific software mentioned in the job description. This will show that you're not just a candidate, but a passionate expert ready to take on the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your successes in driving brand awareness and guest acquisition, and be ready to share metrics that demonstrate your impact. This will help the interviewers see how you can bring value to their team.
✨Understand Their Brands
Research The Resident and Four Points Flex by Sheraton. Understand their unique selling points and target audiences. This knowledge will allow you to tailor your responses and show that you're genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital marketing strategies and future goals. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career aspirations. Plus, it makes for a more engaging conversation!
