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For Companies At a Glance
- Tasks: Lead marketing for trendy fashion brands, creating campaigns and managing influencer relations.
- Company: Join a dynamic team representing popular lifestyle brands like Pretty Green and A-COLD-WALL.
- Benefits: Enjoy 25 days off, generous discounts, pension scheme, and more perks!
- Why this job: Be part of a creative culture that values innovation and collaboration in the fashion industry.
- Qualifications: Experience in marketing or communications is preferred; passion for fashion is a must!
- Other info: Flexible working options available; perfect for students looking to kickstart their career.
The predicted salary is between 28800 - 48000 £ per year.
Purpose of the role:
To lead the marketing team across a range of contemporary fashion and lifestyle brands (Pretty Green, Arctic Army, A-COLD-WALL, Albam, PREVU, Velvet and Kappa), devising engaging consumer and wholesale campaigns, while leveraging press and influencer relations to grow brand visibility and achieve seasonal KPI’s.
Main duties and responsibilities:
- To develop and oversee the marketing and communication strategies across a range of internal brands.
- Working with the e-commerce team to engage in effective digital strategies.
- Working with the Sales teams and commercial brand leads (internal and external) to deliver on seasonal KPI’s.
- Devise communications strategies to engage press and influencers.
- Work with internal legal counsel on all contracting matters.
- Management of budgets.
- Devising creative treatments for brand activations, utilising internal and external creative resources.
- Working with collaborative partners.
- Analyse the success and failure reports of any projects and ensure proactive recommendations for improvements for future events are then implemented in the following season.
- Ensure performance metrics with relation to the brand and their marketing activity are monitored and clearly communicated back to the brand.
- Manage internal workflows between teams in relation to marketing activities.
Please note, the roles and responsibilities listed above are indicative of the position and are not exhaustive and the role includes actions based on any reasonable requests by a line manager.
The successful candidate will enjoy access to a variety of discretional benefits such as:
- 25 days annual leave entitlement + plus Bank holidays each year
- Generous staff discount across a variety of brands
- Auto-enrolment into company pension scheme
- Cycle to work scheme
- Seasonal ticket loan
- Charity time-bank scheme
- Ability to purchase additional annual leave
Contact Detail:
Four Marketing Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working with. Research their marketing strategies, recent campaigns, and brand values. This knowledge will help you demonstrate your understanding of their market position during interviews.
✨Tip Number 2
Network with professionals in the fashion and lifestyle industry. Attend relevant events or engage with influencers on social media. Building connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your experience with digital marketing strategies. Be prepared to discuss specific examples of successful campaigns you've led, particularly those that involved e-commerce and influencer collaborations.
✨Tip Number 4
Prepare to discuss how you measure success in marketing. Familiarise yourself with key performance indicators (KPIs) relevant to the role and be ready to share how you've used data to inform your marketing decisions in the past.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within the fashion and lifestyle sectors. Use specific examples of campaigns you've led or contributed to that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brands mentioned in the job description. Discuss how your skills and experiences make you the perfect fit for leading their marketing team and achieving seasonal KPIs.
Showcase Your Digital Strategy Skills: Since the role involves working with the e-commerce team, emphasise your experience with digital marketing strategies. Provide examples of successful online campaigns you've managed and how they contributed to brand visibility.
Highlight Collaboration Experience: The position requires working with various teams and partners. Include examples of past collaborations with sales teams, creative resources, or influencers, and how these partnerships led to successful outcomes.
How to prepare for a job interview at Four Marketing Group
✨Know the Brands Inside Out
Familiarise yourself with the fashion and lifestyle brands you'll be working with, such as Pretty Green and A-COLD-WALL. Understand their target audience, brand values, and recent campaigns to demonstrate your passion and knowledge during the interview.
✨Showcase Your Digital Savvy
Since the role involves working closely with the e-commerce team, be prepared to discuss your experience with digital marketing strategies. Highlight any successful campaigns you've led or contributed to, especially those that engaged consumers online.
✨Prepare for Collaboration Questions
Expect questions about how you work with different teams, such as sales and creative partners. Be ready to share examples of past collaborations and how you managed workflows to achieve common goals, particularly in relation to seasonal KPIs.
✨Demonstrate Analytical Skills
The role requires analysing project success and making recommendations for improvements. Prepare to discuss how you've used data to inform your marketing strategies in the past, and be ready to suggest how you would approach performance metrics for the brands you'll manage.
