At a Glance
- Tasks: Manage exciting travel marketing campaigns and collaborate with global clients.
- Company: Join a dynamic agency renowned for its innovative approach to travel marketing.
- Benefits: Flexible working, industry-leading training, and opportunities for career growth.
- Other info: Diverse and inclusive workplace with a commitment to equality.
- Why this job: Be at the forefront of AI in marketing while exploring your passion for travel.
- Qualifications: 2-4 years in travel marketing, strong communication skills, and a proactive attitude.
The predicted salary is between 31950 - 39050 £ per year.
Four is looking for a tenacious, travel marketing savvy account manager to join its travel and destination team. You will work across national and regional tourist boards, destination management organisations, cruise lines and visitor attractions, in the UK and in international markets. The role spans integrated destination strategies, consumer campaign activations, trade and sales development, stakeholder work and audience insight. Our work in the sector includes Costa Rica Tourism, Visit Victoria, Tenerife Tourism and Miami.
You will be working at the cutting edge of AI-powered communications. You will bring our clients’ stories to life in an engaging and creative way, across sales and marketing channels. From working closely with trade partners to develop product and programmes to working with brand partners and keynote influencers to communicate client USP’s. You will work with the team to develop annual sales and marketing plans, project campaign proposals to strategic vision and plan development. You’ll enjoy a fast-paced, exciting environment where you can use your attention to detail as well as let your creativity roam free. We’re renowned for our training and for giving people the skills to develop stellar careers in the travel sector and build relationships for life.
You will:
- Love travel and be interested in the issues and opportunities across tourism, destinations and the visitor economy
- Enjoy research and be communicating latest trends and ideas
- Have digital and social marketing experience
- Be comfortable using responsible AI to improve efficiency, super-power your delivery and imagine new approaches to client campaigns
- Work with trade partners to grow product and sales
- Be confident at presenting to agents and clients
- Provide on the ground, pre- and post-event support for client events
- Arrange and manage trade fam trips
- Brief internal teams at Four and external media partners on upcoming campaign as well as project manage delivery of activity
- Support integrated campaigns working with our colleagues in media planning and buying, audience research and insight, creative and design, and our culture and place teams
- Collaborate with our AI prompt engineers, insight analysts, film producers, designers and strategists
- Have experience of working on client sales and marketing plans
- Become an integral part of each client team, building excellent relationships with clients and colleagues - arranging weekly calls and ensuring all reporting and billing is up to date
- Track and analyse reporting and results
- Contribute to tender and framework submissions for public sector clients, where much of this work is won
You have:
- Two to four years' agency or in-house experience in travel, tourism or destination marketing
- Experience in working with multiple clients at one time
- A genuine interest in travel marketing, destinations and the visitor economy
- Experience in B2C and or B2B marketing
- Strong campaign/ project management skills
- Commercial awareness and ability to manage accounts profitably and within budget
- Excellent communication skills
- Not required but a bonus if fluent in Spanish, Italian, French or Welsh
- Good writing skills
- Ability to prioritise workload and meet deadlines
- An eye for detail
- Good knowledge of Word, Excel, PowerPoint and other general computer skills
- Ready to work with our AI team to develop new skills and work at the forefront of AI in marketing and communications
- Enthusiasm and a proactive, can-do attitude
- Good teamwork skills
- Able to travel in the UK and abroad for work
- Proven B2B PR experience is essential, ideally within the travel and destination sector, with experience delivering campaigns that engage trade, industry and stakeholder audiences.
Equality and diversity statement: We are proud of our diverse community at Four and are committed to reflecting the diversity of the world in which we live. We strive to improve our diversity and welcome applicants from all backgrounds, especially those from minority and under-represented groups. We do not discriminate on the grounds of age, disability, sex, sexual orientation, gender reassignment, gender identity, marriage, civil partnership, pregnancy and maternity, race (including colour and ethnic or national origins), religion or belief. To the extent possible, we remove this information from CVs submitted to managers during the assessment process.
Flexible working policy: Industry-leading flexible working. Our flexible working policy is one of the most forward-looking in the industry, designed to balance what is best for both staff and our clients. Across all offices and locations we give staff the ability to decide where they work for much of their week. To ensure we retain the best levels of teamwork and on-the-job learning we ask staff to be ‘on-site’ either in our office, with a client or at an event for at least three days a week. One of those days is spent as a team day in the office for meetings, brainstorms, planning and catch-ups. For the rest of the week staff can work from any location unless they have other face-to-face commitments such as client meetings and events, team meetings or training.
AI-enabled thinking: world-class tools and training to supercharge your ideas.
Location: Wales (Cardiff), London or Sheffield (Please note: this role requires regular travel to London, as the majority of events are held there.)
Ready to Apply? Apply now and take the next exciting step in your career. We welcome applications from people with disabilities and neurodivergent individuals, and we’re happy to provide reasonable adjustments throughout the recruitment process. Please note: We do not accept CVs from recruitment agencies.
Account Manager - Travel and Destination Marketing in London employer: FOUR Agency
At Four, we pride ourselves on being an excellent employer, offering a vibrant and inclusive work culture that fosters creativity and collaboration. As an Account Executive in our London office, you'll have the opportunity to work on impactful healthcare campaigns while receiving comprehensive training and support from experienced colleagues, ensuring your professional growth. With a focus on early responsibility and a clear career progression path, you'll be part of a team that values your contributions and encourages innovative ideas in a hybrid working environment.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager - Travel and Destination Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FOUR Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FOUR Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FOUR Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FOUR Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Manager - Travel and Destination Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FOUR Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FOUR Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about FOUR Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FOUR Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FOUR Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FOUR Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
