At a Glance
- Tasks: Lead the growth and engagement of B2B newsletters for tech brands.
- Company: Dynamic tech company focused on audience development and innovation.
- Benefits: Flexible working hours, competitive pay, and a chance to make an impact.
- Other info: Opportunity for career advancement in a fast-paced environment.
- Why this job: Join a creative team and shape the future of newsletter marketing.
- Qualifications: 2+ years in newsletter management or digital marketing, with a passion for tech.
The predicted salary is between 35000 - 45000 £ per year.
As the B2B Newsletter Manager (Maternity Cover), you will be responsible for executing a strategic and data-driven approach to newsletter growth, audience engagement, and lead generation across our portfolio of technology brands. Reporting to the Audience Outreach Manager and working as part of the Audience Development department, you will partner closely with editorial, commercial, product, and marketing teams to deliver high-performing newsletters that deepen audience relationships while supporting commercial growth. This role blends strategic planning and direction with hands-on execution and implementation, ensuring that our B2B emails directly contribute to increased subscriber growth, stronger engagement and retention, and improved lead generation outcomes.
You will oversee the day-to-day management of our B2B newsletter portfolio, including promotion, production, testing, segmentation, and performance analysis, while identifying opportunities to improve existing products and launch new newsletters.
Key Responsibilities- Develop and execute data-informed newsletter strategies to grow subscriber audiences, deepen engagement, and support lead generation across multiple technology brands.
- Create and implement clear newsletter playbooks covering email promotion, subscriber marketing, audience segmentation and testing that can be applied across the portfolio.
- Monitor email marketing trends, new technologies, and competitor activity to ensure ongoing innovation and continuous improvement.
- Oversee and manage the day-to-day production and scheduling of newsletters, ensuring timely delivery, editorial accuracy, and consistent brand standards.
- Develop and implement subscriber initiatives to increase newsletter sign-ups through on-site promotion, partnerships, events, and other audience development channels.
- Define and track key newsletter performance metrics, providing regular reports and actionable insights to improve engagement and business outcomes.
- Use email marketing platforms and analytics tools to understand subscriber behavior, identify trends, and refine content and segmentation strategies.
- Continuously test and optimise send times, content formats, and audience segments to maximize open rates, click-through rates, and conversions.
- Collaborate with commercial, events, and marketing teams to integrate our newsletters with revenue initiatives and goals.
- Develop newsletter campaigns and promotional opportunities that support event registrations, and other marketing goals.
- Track and report on the contribution of newsletter initiatives to lead generation and broader commercial performance.
- Maintain high standards of list hygiene, data quality, and compliance with relevant email marketing regulations and best practices.
- Develop and manage audience segmentation strategies to deliver relevant and personalized content experiences.
- Monitor subscriber feedback and engagement patterns to identify opportunities to improve retention, reduce churn, and strengthen audience loyalty.
- 2+ years of experience in newsletter management, email marketing, audience development, or digital marketing, ideally within B2B media or the technology sector.
- Proven expertise in managing newsletter programs that drive subscriber growth, engagement, and lead generation.
- Strong understanding of email marketing best practices, including audience segmentation, A/B testing, GDPR compliance guidelines, deliverability, and list hygiene.
- Experience using email service providers and marketing automation platforms, with the ability to build, schedule, and optimise newsletter campaigns.
- Good understanding of lead generation and conversion strategies, including promoting event registrations, webinars, whitepaper downloads, and other marketing initiatives.
Newsletter Manager (FTC: Maternity Leave Cover) employer: FOUNDRY
As a leading player in the technology sector, our company offers an exceptional work environment that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and innovation, ensuring that our team members thrive in their roles. Located in the vibrant city of London, we embrace a dynamic work culture that values diversity and encourages meaningful contributions to our B2B newsletter initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Newsletter Manager (FTC: Maternity Leave Cover)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Newsletter Manager (FTC: Maternity Leave Cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at FOUNDRY from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at FOUNDRY specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at FOUNDRY
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at FOUNDRY, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show FOUNDRY you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure FOUNDRY that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for FOUNDRY, so think on your feet and don't hesitate to showcase your creativity!
