We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the "Best Damn Space Sim Ever". We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.
About the Role
As a Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles.
About the Company
Founded in 2012, Cloud Imperium Games creates cutting-edge video games that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
What you'll do:
Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
Confident writing and adapting copy for different audiences, channels and purposes
Plan and execute retention, re-engagement, and monetisation campaigns - spanning go-to-market launches, major updates, and ongoing player lifecycle activity
Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
- Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space
What we're looking for:
Proven experience in a CRM management role, within a fast-paced digital environment.
1-3 years of experience in digital marketing,
Comfortable working with and making minor edits to HTML
Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau
Knowledge of basic SEO practices and tools
Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
- Excellent written and verbal communication skills, with a collaborative approach to cross-functional working
Diversity Statement
CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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Digital Marketing Specialist in Manchester employer: Foundry 42 Ltd. Uk
At Cloud Imperium Games, we pride ourselves on being an exceptional employer that values diverse talent and fosters a collaborative work culture. Our Manchester studio offers unique opportunities for professional growth in a cutting-edge environment, where you can take ownership of innovative AV systems and contribute to groundbreaking projects like Star Citizen. Join us in a community-driven atmosphere that celebrates creativity and inclusivity, making every day at work a chance to push the boundaries of gaming.
