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For Companies At a Glance
- Tasks: Lead impactful public campaigns and shape brand storytelling for a mission-driven organisation.
- Company: Join Founders Pledge, empowering entrepreneurs to make a difference through strategic philanthropy.
- Benefits: Enjoy a flat structure, high-trust culture, and opportunities for personal and professional growth.
- Why this job: Make a real impact in philanthropy while working with top tech leaders and innovators.
- Qualifications: 7-10 years in communications or brand management with strong narrative instincts.
- Other info: Diverse team committed to solving social challenges and fostering an inclusive environment.
The predicted salary is between 48000 - 72000 £ per year.
About Us
At Founders Pledge, our mission is to empower entrepreneurs to do immense good with their charitable giving. Since launching in 2015, our community of over 2,000 members has pledged nearly $11B and donated $1.7B+ to the charitable sector in 45+ countries. We provide end-to-end giving infrastructure, pioneering research, and access to a global network of experts. In other words, we help tech leaders become strategic philanthropists.
About The Role
We’re looking for a Senior Media & Brand Manager to help lead Founders Pledge’s public presence, outward-facing campaigns, and brand storytelling in close partnership with the Director. This role actively shapes how FP shows up in public. You will translate our research, impact, and Programs into visible, sustained narratives that build credibility, influence, and engagement. You will lead integrated campaigns tied to Program and Fund launches, major research moments, and institutional priorities, while helping drive our earned media and thought leadership agenda across owned, earned, and paid channels. You will also own analysis of our public presence and campaign performance, translating data into strategic insight that informs narrative priorities, campaign sequencing, and channel investment over time.
What You’ll Do
- Public Campaign Strategy & Leadership: In partnership with the Director, lead the planning and execution of integrated public campaigns tied to strategic priorities, including Program and Fund launches, major research releases, and institutional moments. Turn major moments into sustained narratives, rather than one-off communications. Own campaign sequencing, narrative arcs, and timing across channels. Coordinate narrative development, media relations, content development, and distribution sequencing for campaigns and launches.
- Brand Storytelling, Narrative & Research Amplification: Shape how FP's Programs and Funds are positioned as stand-alone entities externally and how they show up within the broader conversation around Founders Pledge’s unique selling points. Translate FP’s research outputs and impact into public-facing narratives, communications products, and campaign moments. Partner closely with the Research Communicator and Managing Director, Research to surface evidence, insights, and proof points in accessible ways. Steward the quality, clarity, and coherence of flagship campaign copy and public-facing storytelling. Develop campaign-level messaging frameworks and narrative briefs that clarify FP’s role, approach, and impact.
- Earned Media & Thought Leadership: Support the Director in driving FP’s earned media strategy and proactive thought leadership agenda. Identify timely news hooks and moments where FP expertise can shape public and sector conversations. Support leadership visibility through op-eds, commentary, and speaking opportunities. Draft, edit, and shape high-stakes written outputs, including op-eds, commentary, campaign narratives, and leadership messaging. Manage media consultants or agencies where relevant.
- Partnership & Ecosystem Marketing: Lead co-branded visibility initiatives with aligned partners. Use partnerships as narrative and credibility amplifiers. Support the external positioning of Philanthropy Partnerships.
- Creative Direction & Asset Commissioning: Commission and brief campaign and brand assets in partnership with in-house and freelance graphic designers. Provide clear creative direction and feedback to ensure assets align with FP’s brand, narrative, and campaign goals. Steward visual coherence and quality across public campaigns and flagship moments, without owning the underlying visual identity system.
- Performance Analysis & Insight: Own analysis of key public-presence and campaign performance metrics, including earned media, website engagement, LinkedIn engagement, and campaign-driven donations. Translate performance data into strategic insight and recommendations that inform campaign design, narrative sequencing, and channel prioritization. Partner with the Admin Assistant and Director of Communications on dashboards, reporting infrastructure, and OKR tracking.
- Cross-Channel Orchestration & Campaign Operations: Act as the integrator across content, web, email, social, media, and events. Own campaign workflows, sequencing, and playbooks.
What We’re Looking For
We’re looking for a senior communications or brand leader with strong narrative instincts, campaign judgment, and experience owning outward-facing visibility. You bring a high bar for both written and visual quality, and are comfortable commissioning and directing creative work without being the primary producer.
Ideally, We Are Looking For Someone Who Has:
- 7–10 years’ experience in communications, brand, marketing, or campaigns
- A proven track record leading integrated, outward-facing campaigns
- Strong instincts for narrative, positioning, and brand judgment
- Experience with earned media and thought leadership, including pitching to journalists
- Comfort acting as an organizational proxy on public narrative
- Excellent writing and editing skills, with a proven ability to shape high-stakes narrative and public-facing copy
- Strong visual judgment and comfort briefing and directing designers
- Experience stewarding brand and narrative quality across complex, multi-channel campaigns
- High strategic judgment paired with strong execution reliability
- A strong interest in Founders Pledge’s mission and a commitment to social impact
- Comfort owning performance analysis and using data to inform campaign strategy, and prioritization
Location and Travel Requirements
This role is based in London, with 2 days in the office per week required. Some travel to the US may be required for cross-team collaboration. All staff may be required to attend team offsites once per year (or more), location TBC, and a global offsite annually.
Why Work With Us?
You can find more about the benefits we offer here, but what makes us truly special is both our mission and our people. We’re a diverse team from charitable and commercial backgrounds who believe that ambitious, evidence-based philanthropy can change the world. We offer a flat structure, a high-trust culture, and the opportunity to help shape the future of philanthropy. We are proud to be an equal opportunity employer and value diversity. We seek people with different strengths, experiences, and backgrounds who share our drive to solve complex social challenges.
Senior Media & Brand Manager employer: Founders Pledge
Contact Detail:
Founders Pledge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media & Brand Manager
✨Tip Number 1
Get to know the company inside out! Research Founders Pledge, their mission, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own narrative. Think about how your experience aligns with the role of Senior Media & Brand Manager and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you email expressing your appreciation and reiterating your enthusiasm for the role. It’s a small gesture that can make a big difference!
We think you need these skills to ace Senior Media & Brand Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for our mission shine through. We want to see how much you care about empowering entrepreneurs and making a difference in the world!
Tailor Your Narrative: Make sure to customise your application to highlight your relevant experience in media and brand management. We love seeing how your unique skills can contribute to our storytelling and campaigns.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and ideas without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Founders Pledge
✨Know the Mission Inside Out
Before your interview, dive deep into Founders Pledge's mission and values. Understand how they empower entrepreneurs and the impact they've made in the charitable sector. This knowledge will not only impress your interviewers but also help you align your answers with their core objectives.
✨Showcase Your Campaign Experience
Prepare specific examples of integrated campaigns you've led in the past. Highlight your role in shaping narratives and driving public presence. Be ready to discuss how you used data to inform your strategies and the outcomes of those campaigns, as this aligns perfectly with what they're looking for.
✨Demonstrate Strong Narrative Skills
Since storytelling is key for this role, practice articulating your thoughts clearly and compellingly. Bring along samples of your written work, such as op-eds or campaign narratives, to showcase your writing and editing skills. This will give them a taste of your narrative instincts and brand judgment.
✨Engage with Their Community
Familiarise yourself with the members of Founders Pledge and their contributions. Mention any relevant connections or insights during your interview. This shows that you're not just interested in the role but are also invested in the community and its mission, which can set you apart from other candidates.