At a Glance
- Tasks: Lead marketing for a groundbreaking health conference, shaping its brand and driving engagement.
- Company: Join a dynamic team at Founders Forum, focused on innovation and community.
- Benefits: Enjoy flexible working, a hybrid model, and a supportive team culture.
- Other info: Collaborate with industry leaders and work in a fast-paced, creative environment.
- Why this job: Make a real impact in the health and longevity space while building a flagship event.
- Qualifications: 5+ years in senior marketing roles, with a focus on large-scale events and audience growth.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic Marketing Lead to join the team behind a brand new 3,000-person health and longevity focused conference and exhibition 'The Longevity Show' dedicated to living longer, healthier lives, with ambitions to go global. This is a rare opportunity to play a critical role in shaping the delivery of a flagship event from the ground up. This role will involve creating and executing the conference’s marketing strategy, driving awareness, ticket sales, and engagement from both consumer and professional audiences. You will build the brand from scratch, shape the narrative around longevity and healthy ageing, and deliver high-impact multi-channel campaigns to position the conference as the go-to event in its category.
The conference will join the Founders Forum events universe, evolving from our successful Founders Longevity Forum series created in partnership with Longevity.Technology. We are developing this new initiative alongside Phil Newman, Founder of Longevity.Technology, who brings extensive expertise and deep connections within the longevity space.
Founders Forum is Europe’s prominent entrepreneur community, focused around a number of events annually where our guests engage in open debate, brainstorms, discussion and problem solving in an intimate and collaborative atmosphere – building connections and discussing how to accelerate the positive impact of technology on the world.
Requirements- 5+ years of senior marketing experience in large-scale events, exhibitions, or consumer brands.
- Proven track record in delivering audience growth and ticket sales for events of 1,000+ attendees.
- Experience in both B2C and B2B marketing, ideally within health, wellness, lifestyle, or tech sectors.
- Strong grasp of digital marketing, including paid social, SEO/SEM, and CRM/email automation.
- Exceptional project management skills, able to balance multiple campaigns in a fast-paced environment.
- Creative thinker with an eye for compelling content and storytelling.
- Marketing Strategy - Own the full marketing plan, from brand positioning to campaign execution, across digital, social, PR, content, and partnerships.
- Audience Growth - Build and manage lead-generation campaigns to drive delegate, exhibitor, and sponsor acquisition. Use data and analytics to optimise campaign performance.
- Brand Development - Create a distinctive brand identity for the conference and ensure consistent application across all channels. Oversee creative production (copywriting, design, video) in line with brand guidelines.
- Content PR - Work with media partners, influencers, and thought leaders to amplify event reach. Manage social media strategy, including influencer engagement in the longevity, health, and wellness space.
- Collaboration - Partner with the Sales Lead to deliver marketing assets for sponsor/exhibitor campaigns. Work closely with the Event Director to align marketing with overall event goals.
We offer a range of flexible, discretionary benefits to our team – more can be shared during the interview process. We currently have a hybrid working model with 4 days spent in the office and 1 day with the option to work remotely/from home.
Founders Forum Group’s Values- Community first - More than just fellow founders. Everything we offer is centred around the founders we work alongside. A goldmine of information, support and opportunity for our community.
- Entrepreneurial to our core - Preserving our startup mentality is the key to being able to empathise with and fully support our growing community.
- Founding the future - We are forward thinkers. Always at the forefront of innovation.
- Excellence without ego - We don't take ourselves too seriously, but are proud of what we do.
Marketing Lead - The Longevity Show in London employer: Founders Forum Group
At Founders Forum, we pride ourselves on fostering a vibrant and collaborative work culture that empowers our employees to thrive. As a Marketing Lead for The Longevity Show, you will not only have the opportunity to shape a groundbreaking event but also benefit from flexible working arrangements, a strong community focus, and ample opportunities for professional growth within a forward-thinking organisation dedicated to innovation in health and longevity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - The Longevity Show in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups related to health and longevity. It's all about making connections that could lead to your next big opportunity.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that showcases your marketing expertise, especially in event promotion. This can really set you apart from the crowd.
✨Tip Number 3
Leverage social media! Engage with influencers and thought leaders in the longevity space. Share your insights and build your online presence to get noticed by potential employers.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our mission. Tailor your application to highlight how your experience aligns with our goals at The Longevity Show.
We think you need these skills to ace Marketing Lead - The Longevity Show in London
Some tips for your application 🫡
Show Your Passion for Longevity:When writing your application, let your enthusiasm for health and longevity shine through. We want to see how your passion aligns with our mission to promote healthier lives at The Longevity Show.
Tailor Your Experience:Make sure to highlight your relevant experience in large-scale events and marketing strategies. We’re looking for someone who can demonstrate a proven track record in driving audience growth and ticket sales, so be specific about your achievements!
Be Creative with Your Content:Since storytelling is key for this role, don’t hesitate to showcase your creative side. Use compelling language and examples in your application that reflect your ability to craft engaging narratives around longevity and healthy ageing.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at The Longevity Show!
How to prepare for a job interview at Founders Forum Group
✨Know Your Audience
Before the interview, research the target audiences for The Longevity Show. Understand the differences between B2C and B2B marketing in the health and wellness sectors. This will help you tailor your responses and demonstrate your knowledge of effective audience engagement strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led, especially those that resulted in significant audience growth or ticket sales. Be ready to discuss the strategies you used, the challenges you faced, and how you overcame them. This will highlight your experience and ability to deliver results.
✨Emphasise Creativity and Storytelling
Since the role involves building a brand from scratch, be prepared to share your creative ideas for the conference's marketing strategy. Think about how you would craft compelling narratives around longevity and healthy ageing, and how you can leverage different channels to tell that story effectively.
✨Demonstrate Project Management Skills
Given the fast-paced environment of event marketing, be ready to discuss how you manage multiple campaigns simultaneously. Share tools or methods you use to stay organised and ensure timely execution. This will show that you can handle the demands of the role and keep everything on track.
