At a Glance
- Tasks: Drive tourism marketing initiatives and manage exciting campaigns to attract visitors.
- Company: Join a dynamic team in the heart of London focused on tourism and marketing.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to network and develop your career.
- Why this job: Make a real impact in tourism while working with diverse stakeholders and events.
- Qualifications: Experience in marketing, strong digital skills, and excellent project management abilities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Full Time
Reports to: Head of Marketing
About the Role
Our client is seeking an ambitious and commercially minded Senior Marketing & Tourism Executive to join the Marketing Team. This is a pivotal role responsible for driving tourism and visitor-focused marketing initiatives that attract domestic and international audiences, while supporting communications for the loyalty programme. The role blends tourism marketing, campaign delivery, event coordination, digital content support, stakeholder management, and performance reporting.
Working within a small, agile team, you will play a hands-on role in enhancing the company profile within the tourism sector, delivering visitor incentive campaigns, and building strategic partnerships that increase footfall, engagement, and spend. The position also includes Duty Manager responsibilities during key trading weekends throughout the year.
Key Responsibilities
- Tourism & Trade Marketing
- Deliver tourism-focused marketing and advertising plans
- Support management of the tourism marketing budget, ensuring measurable ROI
- Liaise with international agencies and represent the business at B2B trade shows
- Build relationships with hotels, concierges, venues, and tourism stakeholders
- Monitor and report on tourism KPIs, refining strategy through data insights
- Lead CRM communications to the tourism sector
- Align campaigns with major global and London event calendars
- Visitor Rewards & Promotions
- Plan and execute compelling Visitor Rewards campaigns
- Manage campaign planning and in-centre activations
- Coordinate promotional staffing during peak periods
- Oversee reporting and performance analysis
- Events & Campaign Delivery
- Support delivery of tourism-led events
- Brief agencies and oversee campaign implementation
- Compile post-campaign performance reports
- Represent the company at networking and trade events
- Brand & Digital Coordination
- Coordinate website updates, SEO, blogs, and digital content with agencies
- Ensure alignment across website and social media channels
- Contribute to editorial storytelling, influencer activity, and blog content
- Stakeholder & Partnership Management
- Maintain relationships with key local partners
- Collaborate cross-functionally with Guest Services, PR teams, and brand partners
- Reporting & Analysis
- Deliver marketing performance reports across tourism, Visitor Rewards, and loyalty campaigns
- Support board-level presentations with data-led insights and strategic recommendations
About You
Essential
- Experience in marketing within retail, tourism, events, or a customer-facing destination
- Strong knowledge of digital marketing, SEO, and content best practice
- Excellent project management and organisational skills
- Confident stakeholder and relationship manager
- Analytical mindset with ability to interpret performance data
- Proficiency in Microsoft Office and CRM/marketing platforms
- Ability to multitask and thrive in a fast-paced environment
Desirable
- Experience working with PR, creative, or digital agencies
- Exposure to international tourism marketing
- Understanding of retail destination marketing and shopper behaviour
Senior Marketing and Tourism Executive in London employer: Foundation Recruitment
Join a dynamic and innovative team in the heart of London, where your contributions as a Senior Marketing & Tourism Executive will directly impact the growth of tourism and visitor engagement. Our company fosters a collaborative work culture that prioritises employee development, offering ample opportunities for professional growth and skill enhancement. With a focus on creativity and strategic partnerships, you'll enjoy a rewarding career while being part of a vibrant city known for its rich cultural heritage and diverse audience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing and Tourism Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with key players in tourism and marketing. Don’t be shy; introduce yourself and share your passion for the sector!
✨Tip Number 2
Showcase your skills online! Update your LinkedIn profile and other professional platforms with your latest achievements in marketing and tourism. Share relevant content and engage with industry discussions to get noticed.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Bring fresh ideas to the table that align with their goals, especially around visitor engagement and tourism marketing strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing and Tourism Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing & Tourism Executive role. Highlight your experience in tourism marketing, campaign delivery, and stakeholder management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about tourism marketing and how you can drive visitor-focused initiatives. Be sure to mention any relevant campaigns you've worked on that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves performance reporting and data insights, make sure to highlight your analytical mindset. Share examples of how you've used data to refine marketing strategies or improve campaign performance in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Foundation Recruitment
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in tourism marketing and digital strategies. Be ready to discuss how you've successfully implemented campaigns in the past, especially those that drove engagement and footfall.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to refine marketing strategies. Bring examples of KPIs you've monitored and how your insights led to improved campaign performance. This role is all about making data-driven decisions!
✨Build a Connection with Stakeholders
Think about how you can demonstrate your relationship management skills. Have stories ready about how you've built partnerships in the tourism sector or collaborated with agencies. This will show you're a team player who can navigate the industry.
✨Be Ready for Event Talk
Since this role involves event coordination, be prepared to discuss your experience with planning and executing events. Share specific examples of successful events you've managed and how they contributed to marketing goals.
