Senior Performance Marketing Lead

N.B. This is a hybrid role with at least 1-2 days a week from our London office near Farringdon.

About the client: The quality of your relationships is the single most important factor for your mental health. Travel has a unique ability to fast-forward the friendship-making process, which is why we’re on a mission to create one million meaningful friendships using the power of travel and technology as a platform for human connection. We create curated social adventures for solo travellers in their 30s, 40s and 50s. Since launching in 2014, we’ve seen impressive year‑on‑year growth and become the category leader in a thriving, rapidly expanding market with the majority of our business now in the US. We’re well‑funded, we’ve shaken up an outdated industry, and we see ourselves as a friendship company far more than a travel company. Our culture is down‑to‑earth, hard‑working and compassionate, built by exceptional people who care deeply about doing work we’re proud of.

The Role: Meta is one of our most important acquisition channels. We’re looking for a Performance Marketing Lead to own it – reporting to the Co‑Founder/CMO and working alongside our Director of Growth. This is not a purely executional role. We’re looking for someone who thinks strategically, challenges ideas, and takes real ownership of growth. You’ll own execution today: budgets, campaigns, launches. But the role is moving fast toward strategic judgment – deciding what to test, reading what the data means, and turning performance into creative direction. We’re building the tools and infrastructure to make that shift real. We’re a brand people genuinely love, solving a real problem for solo travellers who want adventure and connection.

Here’s what makes this role different: You’ll work closely with the Co‑Founder/CMO and a highly talented brand team dedicated to building Meta creative. User‑generated content is at the heart of what we do, powered by a highly engaged customer base that fuels our creative strategy. The role grows as our AI infrastructure grows. You’ll help shape what performance marketing looks like in an AI world. This is a full‑time, permanent role; the working style is hybrid with at least 1‑2 days a week from our London office near Farringdon.

Where you will spend your time:

• Own Meta end‑to‑end: strategy, structure, budgets, performance against CAC and revenue targets.
• Lead the creative loop alongside our Head of Content & Creative Strategist – ideate, brief, feedback, launch, read the data, iterate.
• Turn creative performance data into a clear direction for the next round of work.
• Maintain consistent creative testing velocity across hooks, formats, angles, and audiences.
• Diagnose performance shifts fast – CPMs, funnel drop‑off, fatigue, attribution noise.
• Work with Product and Web teams on landing pages, conversion, and funnel improvement.
• Collaborate with the tech & data team on tracking & signal/event quality.
• Be the internal point of accountability for Google Ads via our external agency.

What we’d love to see from you:

• At least three recent years running Meta campaigns as your primary focus, managing substantial budgets.
• A proven creative loop – you’ve used performance data to drive creative iteration and can show the results.
• Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback.
• Confidence with data. You spot patterns, form hypotheses, and move quickly.
• Full‑funnel thinking – acquisition through to conversion.
• Genuine curiosity about AI. You’re already using AI tools to work faster.
• You obsess over the customer as much as the data.
• You move fast, test often, and focus on the few things that actually drive growth.
• You use data to find truth, not to confirm what you already believe.
• Collaborative without being passive. Strong opinions, loosely held – especially with the creative team.
• Humble and curious. You don’t assume what worked before will work here.

Nice to Haves:

• Experience in travel, marketplaces, or high‑consideration purchases.
• Background running Google Ads before or alongside Meta.
• Experience with CRO and landing page testing.

This Role Isn’t For You If: Your experience is primarily in app installs, impulse purchases, or short‑attribution environments. Those are valuable skills – they’re just not the problems we’re solving. This is a high‑AOV, long‑consideration, emotion‑led purchase.