At a Glance
- Tasks: Lead growth marketing initiatives and drive demand generation for a B2B SaaS startup.
- Company: Join a dynamic startup focused on enhancing web accessibility.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborate closely with the CEO and cross-functional teams in a fast-paced environment.
- Why this job: Make a real impact by shaping go-to-market strategies and driving customer engagement.
- Qualifications: 5+ years in growth marketing, especially with B2B SaaS and Shopify apps.
The predicted salary is between 50000 - 65000 £ per year.
Requirements
- Experience: Mid-Senior Level
- Ideal candidates will have experience marketing a Shopify app.
- You'll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers.
- You're as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments.
- 5+ years in growth marketing or demand generation for B2B SaaS.
- Hands-on experience running paid acquisition campaigns.
- Experience driving self-serve or PLG-style funnels.
- Hands-on experience owning outbound and lifecycle programs, including high-volume drip campaigns, LinkedIn-based outreach, and direct support of SDR-led motions.
- Comfortable owning CRM, lifecycle journeys, and performance reporting.
- Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI-driven solutions) to drive results.
- Strong analytical mindset: hypotheses, testing, iteration.
- Comfortable operating in a fast-moving startup environment.
- Desirable: Experience in growth marketing for a Shopify app.
- Desirable: Hands-on skills with Photoshop, Canva, and other visual tools, including AI content creation tools.
- Desirable: Analytical, STEM or quantitative background.
- Desirable: Experience with CRO tools and methodologies.
- Desirable: Familiarity with accessibility or compliance-driven markets.
What the job involves
- Enhance accessibility across the web.
- Lead Growth & Demand Gen from scratch in B2B SaaS startup EnableAll.
- We're hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine.
- This is a hands-on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works.
- Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self-serve and sales-assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys.
- You'll work directly with the CEO to shape go-to-market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue.
- You'll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy.
- Own and scale the demand generation engine to drive inbound trial signups and paid conversions.
- Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels.
- Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation.
- Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows.
- Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel.
- Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting.
- Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts.
- Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses.
- Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth.
- Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration.
Growth Marketing and Demand Generation Lead in London employer: Foundation Partners
EnableAll is an exceptional employer for those looking to make a meaningful impact in the B2B SaaS space, particularly in enhancing web accessibility. With a dynamic startup culture that encourages innovation and experimentation, employees are empowered to take ownership of their projects while collaborating closely with leadership and cross-functional teams. The company offers ample opportunities for professional growth, a supportive work environment, and the chance to work with cutting-edge marketing technologies, making it an attractive place for passionate marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing and Demand Generation Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t just connect; engage with their content and start conversations. This can lead to referrals or insider info about job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes, especially if you’ve worked with Shopify apps. Share these during interviews to demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by practising common questions related to growth marketing and demand generation. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your analytical mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Growth Marketing and Demand Generation Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing and Demand Generation Lead role. Highlight your experience with Shopify apps and any relevant campaigns you've run. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical mindset. Share examples of how you've used data to drive growth or optimise campaigns. We love seeing those numbers!
Be Creative with Your Writing:Your ad copy skills are crucial, so let your creativity shine through in your application. Use engaging language and demonstrate your ability to write compelling content that converts. Remember, we’re looking for someone who can think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Foundation Partners
✨Know Your Shopify Stuff
Make sure you brush up on your knowledge of the Shopify App Store and how ads work. Be ready to discuss specific strategies you've used to drive installs and convert trial users into paying customers. This will show that you understand the platform and can hit the ground running.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with A/B testing and conversion experiments. Have examples ready where you've formed hypotheses, run tests, and iterated based on results. This will demonstrate your analytical mindset and how you treat growth like a science.
✨Familiarise Yourself with Marketing Tech
Get comfortable with the marketing technology stack mentioned in the job description, especially HubSpot and CRM tools. Be ready to discuss how you've implemented and optimised these tools in past roles, as well as any AI-driven solutions you've explored.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with sales, partnerships, or content teams. Highlight how your teamwork has led to successful campaigns or projects, showing that you're not just a lone wolf but a team player.
