Founding Product Marketing Lead (Fintech) in London

Join as Triffin’s first Product Marketing hire and define how we communicate a new category of AI finance to the market. You’ll own positioning, messaging and go-to-market strategy across our product suite — shaping how Triffin is understood by customers, partners and the broader ecosystem. This is a rare opportunity to operate at the intersection of product, growth and storytelling, and to build the product marketing function from the ground up. We’ve recently launched funding, payments and AI-powered cash flow management products, with strong early traction and ~800% growth expected in 2026. You’ll play a central role in turning that momentum into clear, compelling narratives and scalable growth.

The role

Based in our Shoreditch (London) office. Our first Product Marketing hire — with full ownership of product positioning, messaging and go-to-market. Build the systems, processes and foundations for product marketing at Triffin. High autonomy, high expectations, and significant influence across the business.

What you’ll do

• Define and refine Triffin’s positioning, messaging and value proposition across products and audiences.
• Own the full lifecycle for new products and features — from concept through to launch and adoption.
• Translate complex financial and technical concepts into clear, compelling narratives.
• Work closely with founders, product and growth teams to align on strategy and execution.
• Develop a deep understanding of customers, their needs and how they perceive value.
• Create high-quality content and collateral that supports sales, partnerships and marketing.
• Build feedback loops between customers, GTM teams and product to continuously improve positioning and product direction.
• Develop scalable playbooks for launches, messaging and market expansion.
• Leverage AI tools and systems to increase speed and quality of output.

What we’re looking for

• 3–6 years experience in product marketing at a fintech or relevant technology company.
• Strong track record of high-quality work — you’ve shipped effective launches, improved messaging, or driven measurable growth.
• Exceptional communication skills — especially writing and storytelling.
• Structured thinker who can simplify complex ideas into clear narratives.
• Deep curiosity about customers, markets and how businesses operate.
• High ownership mindset — you take responsibility for outcomes, not just output.
• Strong taste and judgment — you care about clarity, quality and impact.
• Comfortable operating in a fast-moving, ambiguous environment.

What success looks like

• First 3 months: develop a clear understanding of product, customers and market; begin refining core messaging and start telling our story.
• 6 months: own and execute successful product launches with strong internal alignment and external impact.
• 12 months: establish a clear, differentiated market narrative and scalable product marketing function.

Why this role?

• Define how a new category is understood and communicated.
• Work directly with founders and influence both product and go-to-market strategy.
• Build a function from scratch with high ownership and visibility.
• Develop as a high-impact product marketer in a fast-scaling company.

Benefits

• Competitive compensation package
• Share options — meaningful ownership in the company
• 26 days annual leave + bank holidays
• Regular team offsites and social events

About Triffin

Triffin launched in 2024 to improve finance outcomes for consumer brands. We’re building a product that will become an essential part of the consumer brand AI stack and redefine how the next generation of businesses manage funding, payments and cash flow.