At a Glance
- Tasks: Drive creative ad strategies and write engaging scripts for Meta and YouTube.
- Company: Fast-growing, award-winning sustainable consumer health brand.
- Benefits: 25 days annual leave, hybrid work, and a vibrant team culture.
- Other info: Opportunity to work with a large creative pipeline and make a real impact.
- Why this job: Join a dynamic team and shape the future of creative advertising.
- Qualifications: Experience in performance creative and strong scriptwriting skills required.
The predicted salary is between 50000 - 65000 £ per year.
This isn't a traditional creative role. We’re a fast‑growing, award‑winning sustainable consumer health brand with 300,000+ customers across the UK, Europe and the US. We’re building a dedicated ads team and we need someone who thinks differently about creative.
The role
You’ll own our paid creative engine end to end—driving rapid generation and testing of Meta ad iterations at scale, while also writing the long‑form, narrative‑driven scripts that convert on YouTube. Two very different creative modes. Both essential.
What You’ll Own
- High‑volume Meta iteration and testing: Design and run a high‑velocity testing matrix producing ~600 ad variations per month. Systematically test hooks, visual styles, body copy and CTAs to combat ad fatigue, identify winning formulas and build frameworks that scale.
- Long‑form YouTube scriptwriting: Write deeply engaging, high‑intent scripts of 1–3+ minutes optimised for YouTube’s viewer behaviour and attribution style.
- Rapid data analysis and iteration: Work closely with media buyers to analyse daily and weekly performance metrics—thumb‑stop rates, hold rates, CTR—and translate data signals into the next batch of creative without delay.
- Trend hooking and cultural agility: Monitor Meta, TikTok and internet culture daily, spotting emerging formats and trends before they peak and capitalising on them fast.
- Whitelisting and creator management: Oversee the creator content pipeline—managing whitelisting permissions and content variations to maximise social proof across paid channels.
- Creative operations: Maintain the infrastructure that makes high‑volume creative possible—templates, naming conventions, asset management and workflows. The creative operations framework is yours.
What We’re Looking For
- Proven experience in performance creative, creative strategy or growth‑focused copywriting—ideally agency background followed by in‑house.
- Demonstrable track record producing high‑volume paid social creative with measurable performance outcomes.
- Strong long‑form scriptwriting capability—you can write a YouTube script that holds attention for three minutes and converts.
- Analytical fluency—you read performance data and instinctively know what creative change to make next.
- Deep understanding of Meta and YouTube as distinct creative environments.
- Health‑tech, wellness or premium consumer hardware experience strongly preferred.
- High organisational capacity—you can manage a large creative pipeline without dropping quality.
- An instinct for premium, brand‑led creative—we’re not interested in what most DTC brands are doing.
What We Offer
25 days annual leave plus
Creative Strategist in London employer: Foundation Partners
Foundation Partners is an exceptional employer that prioritises employee engagement and development within a vibrant work culture. With a competitive salary range of £40,000 to £50,000 per annum, employees benefit from valuable perks and opportunities for professional growth, making it an ideal place for those passionate about shaping HR operations and supporting diverse clients.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Get to know the brand inside out! Research their values, products, and recent campaigns. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral!
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your unique skills in performance creative and scriptwriting, and be ready to discuss how you can drive results for their ads team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique style—this isn't just about ticking boxes; it's about standing out!
Tailor Your Experience:Make sure to highlight your relevant experience in performance creative and scriptwriting. We want to see how your background aligns with our needs, so don’t be shy about sharing specific examples of your work that demonstrate your skills.
Data-Driven Insights Matter:Since we’re all about performance, include any data-driven results from your previous roles. Show us how you’ve used analytics to inform your creative decisions—numbers can really make your application pop!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Foundation Partners
✨Know Your Creative Modes
Make sure you understand the two distinct creative modes required for this role: high-volume Meta ad iterations and long-form YouTube scriptwriting. Prepare examples of your past work that showcase your ability to excel in both areas, as this will demonstrate your versatility.
✨Data-Driven Mindset
Brush up on your analytical skills! Be ready to discuss how you've used performance metrics to inform your creative decisions in the past. Think about specific instances where data analysis led to successful ad iterations or script improvements.
✨Stay Ahead of Trends
Familiarise yourself with current trends on platforms like Meta and TikTok. During the interview, share your insights on emerging formats and how you would capitalise on them. This shows that you’re not just reactive but proactive in your creative strategy.
✨Organisational Skills Matter
Since you'll be managing a large creative pipeline, be prepared to discuss your organisational strategies. Share tools or methods you use to maintain quality while handling high volumes of creative work. This will highlight your ability to keep everything running smoothly.
