At a Glance
- Tasks: Drive demand generation and optimise marketing strategies for a cutting-edge accessibility platform.
- Company: Join a dynamic start-up on a mission to enhance web accessibility for all.
- Benefits: Competitive salary, hybrid work flexibility, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make a real impact in the ecommerce space while driving inclusivity and compliance.
- Qualifications: 5+ years in B2B growth marketing with hands-on experience in paid acquisition campaigns.
The predicted salary is between 60000 - 100000 £ per year.
About EnableAll
We’re on a mission to make the web more accessible to people with disabilities and neurodiversities. Our AI-powered platform helps ecommerce businesses (starting with Shopify retailers) comply with global accessibility standards (ADA, EAA, WCAG), increase conversions, and build more inclusive brands. We are a start‑up subsidiary of CareTech (part-owned by private equity firm Three Hills Capital), building a high‑growth category‑defining product for accessibility, compliance, and ecommerce growth. We’ve just launched on the Shopify App Store. The team is small, ambition is high, and we’re building at venture pace.
The Role
- Type: Full‑time
- Department/Job function: Marketing
- Experience: Mid‑Senior Level
- Reports to: CEO
- Location: London‑based (with hybrid‑flexibility)
- Salary: £60,000 - £100,000 depending on experience (with OTE bonus)
- Experience: 2+ years in B2B growth marketing
- Sector: B2B SaaS, retail tech, ecommerce tech, Compliance tech, RegTech, accessibility software
We’re hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine. This is a hands‑on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works. Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self‑serve and sales‑assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys. You’ll work directly with the CEO to shape go‑to‑market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue. You’ll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy. Ideal candidates will have experience marketing a Shopify app. You’ll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers. You’re as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments.
Key Responsibilities
- Own and scale the demand generation engine to drive inbound trial signups and paid conversions
- Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
- Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
- Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial‑to‑paid conversion flows
- Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
- Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
- Manage and enrich high‑quality prospect datasets across customers, partners, and strategic contacts
- Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
- Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner‑led, and self‑serve growth
- Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration
You’ll be a great fit with
- 5+ years in growth marketing or demand generation for B2B SaaS
- Hands‑on experience running paid acquisition campaigns
- Experience driving self‑serve or PLG‑style funnels
- Hands‑on experience owning outbound and lifecycle programs, including high‑volume drip campaigns, LinkedIn‑based outreach, and direct support of SDR‑led motions
- Comfortable owning CRM, lifecycle journeys, and performance reporting
- Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI‑driven solutions) to drive results
- Strong analytical mindset: hypotheses, testing, iteration
- Comfortable operating in a fast‑moving startup environment
Additional Nice To Haves
- Experience in growth marketing for a Shopify app
- Hands‑on skills with Photoshop, Canva, and other visual tools, including AI content creation tools
- Analytical, STEM or quantitative background
- Experience with CRO tools and methodologies
- Familiarity with accessibility or compliance‑driven markets
Growth Marketing and Demand Generation Lead in Harrow employer: Foundation Partners
EnableAll is an exceptional employer dedicated to fostering a culture of innovation and inclusivity, where employees are empowered to make a meaningful impact on ecommerce accessibility. Located in the vibrant city of London, we offer a dynamic work environment with hybrid flexibility, competitive salaries, and opportunities for professional growth within a high-growth start-up atmosphere. Join us to collaborate closely with passionate colleagues and contribute to a mission that truly matters, while enjoying the benefits of being part of a supportive and ambitious team.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing and Demand Generation Lead in Harrow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Nail your interview prep! Research the company, understand their mission, and be ready to discuss how your skills align with their goals. Practise common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Showcase your work! Create a portfolio or case studies that highlight your achievements in growth marketing. This is your chance to demonstrate your analytical skills and creativity, especially if you've worked with Shopify apps before.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at EnableAll. Tailor your application to reflect your passion for accessibility and how you can contribute to our mission.
We think you need these skills to ace Growth Marketing and Demand Generation Lead in Harrow
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing role. Highlight your experience in B2B SaaS and any specific work you've done with Shopify apps. We want to see how your skills align with our mission!
Show Your Analytical Side:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to drive growth or optimise campaigns. We love a good success story backed by numbers!
Be Creative with Your Writing:Your ability to write compelling ad copy and lifecycle campaigns is key. Use your application to demonstrate your writing style and creativity. We’re looking for someone who can engage customers through words, so let your personality shine!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Foundation Partners
✨Know Your Stuff
Make sure you understand the ins and outs of demand generation, especially in the B2B SaaS space. Familiarise yourself with how Shopify App Store ads work and be ready to discuss your experience with driving installs and converting trial users into paying customers.
✨Show Your Analytical Side
Since this role requires a strong analytical mindset, come prepared with examples of how you've formed hypotheses, run experiments, and iterated based on results. Be ready to talk about specific metrics like CTR, CPA, and LTV that you've tracked in previous roles.
✨Collaboration is Key
This position involves working closely with various teams, so highlight your collaborative experiences. Share examples of how you've partnered with sales, content, or customer success teams to drive growth and improve customer journeys.
✨Be Ready to Experiment
The role is all about experimentation, so think of some creative ideas for A/B tests or conversion rate optimisation strategies you would implement. Show your enthusiasm for testing new approaches and how you measure their success.
