At a Glance
- Tasks: Lead product marketing for a groundbreaking fintech startup and shape its market narrative.
- Company: Join Triffin, an innovative fintech company in Shoreditch, London.
- Benefits: Competitive salary, share options, 26 days annual leave, and a dynamic work environment.
- Other info: High autonomy and significant influence in a fast-scaling company.
- Why this job: Be the first Product Marketing hire and make a real impact on AI finance.
- Qualifications: 3–6 years in product marketing, exceptional communication skills, and a strong ownership mindset.
The predicted salary is between 60000 - 80000 £ per year.
Join as Triffin’s first Product Marketing hire and define how we communicate a new category of AI finance to the market. You’ll own positioning, messaging and go-to-market strategy across our product suite — shaping how Triffin is understood by customers, partners and the broader ecosystem. This is a rare opportunity to operate at the intersection of product, growth and storytelling, and to build the product marketing function from the ground up.
We’ve recently launched funding, payments and AI-powered cash flow management products, with strong early traction and ~800% growth expected in 2026. You’ll play a central role in turning that momentum into clear, compelling narratives and scalable growth.
The role is based in our Shoreditch (London) office. You will have full ownership of product positioning, messaging and go-to-market. Build the systems, processes and foundations for product marketing at Triffin. Expect high autonomy, high expectations, and significant influence across the business.
What you’ll do:
- Define and refine Triffin’s positioning, messaging and value proposition across products and audiences.
- Own the full lifecycle for new products and features — from concept through to launch and adoption.
- Translate complex financial and technical concepts into clear, compelling narratives.
- Work closely with founders, product and growth teams to align on strategy and execution.
- Develop a deep understanding of customers, their needs and how they perceive value.
- Create high-quality content and collateral that supports sales, partnerships and marketing.
- Build feedback loops between customers, GTM teams and product to continuously improve positioning and product direction.
- Develop scalable playbooks for launches, messaging and market expansion.
- Leverage AI tools and systems to increase speed and quality of output.
What we’re looking for:
- 3–6 years experience in product marketing at a fintech or relevant technology company.
- Strong track record of high-quality work — you’ve shipped effective launches, improved messaging, or driven measurable growth.
- Exceptional communication skills — especially writing and storytelling.
- Structured thinker who can simplify complex ideas into clear narratives.
- Deep curiosity about customers, markets and how businesses operate.
- High ownership mindset — you take responsibility for outcomes, not just output.
- Strong taste and judgment — you care about clarity, quality and impact.
- Comfortable operating in a fast-moving, ambiguous environment.
What success looks like:
- First 3 months: develop a clear understanding of product, customers and market; begin refining core messaging and start telling our story.
- 6 months: own and execute successful product launches with strong internal alignment and external impact.
- 12 months: establish a clear, differentiated market narrative and scalable product marketing function.
Why this role?
- Define how a new category is understood and communicated.
- Work directly with founders and influence both product and go-to-market strategy.
- Build a function from scratch with high ownership and visibility.
- Develop as a high-impact product marketer in a fast-scaling company.
Benefits:
- Competitive compensation package
- Share options — meaningful ownership in the company
- 26 days annual leave
Founding Product Marketing Lead (Fintech) employer: Foundation Partners
Triffin is an exceptional employer, offering a unique opportunity to shape the future of AI finance as the first Product Marketing Lead in our vibrant Shoreditch office. With a strong focus on employee growth, autonomy, and high expectations, we foster a collaborative work culture that encourages innovation and storytelling. Our competitive compensation package, share options, and generous annual leave reflect our commitment to rewarding talent and ensuring a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Product Marketing Lead (Fintech)
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who are already at Triffin or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with potential employers, make sure to weave in compelling narratives about your past successes. This is your moment to shine and demonstrate how you can translate complex ideas into clear messages.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to Triffin and express your interest in the Product Marketing Lead role. Share your ideas on how you could contribute to their growth and positioning in the market.
✨Tip Number 4
Prepare for interviews by diving deep into Triffin’s products and the fintech landscape. Understand their unique value propositions and think about how you can enhance their messaging. This will show them you’re not just another candidate, but someone who’s genuinely invested in their mission.
We think you need these skills to ace Founding Product Marketing Lead (Fintech)
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the values and goals of Triffin. Show us that you get the fintech space and how our products can make a difference.
Craft a Compelling Narrative:This role is all about storytelling, so let your application reflect that! Use clear, engaging language to convey your experience and how it aligns with our mission. We want to see your passion for product marketing shine through.
Highlight Relevant Experience:Make sure to showcase your background in product marketing, especially in fintech or tech. Share specific examples of successful launches or messaging strategies you've developed. We love seeing measurable impact!
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality come through. A touch of informality can make your application stand out. Remember, we’re looking for someone who fits into our dynamic culture!
How to prepare for a job interview at Foundation Partners
✨Know Your Product Inside Out
Before the interview, dive deep into Triffin's products and their unique selling points. Understand how they fit into the fintech landscape and be ready to discuss how you would position them in the market. This shows your genuine interest and helps you articulate compelling narratives.
✨Craft Your Storytelling Skills
Since this role heavily relies on storytelling, prepare examples of how you've simplified complex ideas in your previous roles. Think about specific campaigns or product launches where your messaging made a significant impact. Practising these stories will help you communicate clearly during the interview.
✨Demonstrate Your Curiosity
Showcase your curiosity about customers and markets by preparing insightful questions. Ask about Triffin's target audience, their pain points, and how the company plans to evolve its product offerings. This not only demonstrates your interest but also your strategic thinking.
✨Align with Their Vision
Familiarise yourself with Triffin's mission and growth trajectory. Be prepared to discuss how your experience aligns with their goals, especially regarding high ownership and building functions from scratch. Highlight your adaptability and readiness to thrive in a fast-paced environment.
