At a Glance
- Tasks: Drive creative ad strategies and write engaging scripts for Meta and YouTube.
- Company: Fast-growing, award-winning sustainable health brand with a vibrant culture.
- Benefits: 25 days leave, flexible hours, healthcare, and a personal development budget.
- Other info: Enjoy monthly socials, early finishes, and opportunities for career growth.
- Why this job: Join a dynamic team and shape innovative advertising in a thriving industry.
- Qualifications: Experience in performance creative and strong scriptwriting skills required.
The predicted salary is between 50000 - 65000 £ per year.
This isn't a traditional creative role. We’re a fast‑growing, award‑winning sustainable consumer health brand with 300,000+ customers across the UK, Europe and the US. We’re building a dedicated ads team and we need someone who thinks differently about creative.
The role
You’ll own our paid creative engine end to end—driving rapid generation and testing of Meta ad iterations at scale, while also writing the long‑form, narrative‑driven scripts that convert on YouTube. Two very different creative modes. Both essential.
What You’ll Own
- High‑volume Meta iteration and testing: Design and run a high‑velocity testing matrix producing ~600 ad variations per month. Systematically test hooks, visual styles, body copy and CTAs to combat ad fatigue, identify winning formulas and build frameworks that scale.
- Long‑form YouTube scriptwriting: Write deeply engaging, high‑intent scripts of 1–3+ minutes optimised for YouTube’s viewer behaviour and attribution style.
- Rapid data analysis and iteration: Work closely with media buyers to analyse daily and weekly performance metrics—thumb‑stop rates, hold rates, CTR—and translate data signals into the next batch of creative without delay.
- Trend hooking and cultural agility: Monitor Meta, TikTok and internet culture daily, spotting emerging formats and trends before they peak and capitalising on them fast.
- Whitelisting and creator management: Oversee the creator content pipeline—managing whitelisting permissions and content variations to maximise social proof across paid channels.
- Creative operations: Maintain the infrastructure that makes high‑volume creative possible—templates, naming conventions, asset management and workflows. The creative operations framework is yours.
What We’re Looking For
- Proven experience in performance creative, creative strategy or growth‑focused copywriting—ideally agency background followed by in‑house.
- Demonstrable track record producing high‑volume paid social creative with measurable performance outcomes.
- Strong long‑form scriptwriting capability—you can write a YouTube script that holds attention for three minutes and converts.
- Analytical fluency—you read performance data and instinctively know what creative change to make next.
- Deep understanding of Meta and YouTube as distinct creative environments.
- Health‑tech, wellness or premium consumer hardware experience strongly preferred.
- High organisational capacity—you can manage a large creative pipeline without dropping quality.
- An instinct for premium, brand‑led creative—we’re not interested in what most DTC brands are doing.
What We Offer
- 25 days annual leave plus bank holidays and your birthday off
- Flexible working hours
- Hybrid—up to 2 days WFH per week
- Bupa Healthcare and Dental
- 4x Work From Anywhere weeks per year
- £1,000 personal development budget
- Monthly socials and team events
- Central London offices—London Bridge
- Early finish Fridays once a month
- Free products and regular brand swaps
Interested? We’d love to hear from you.
Creative Strategist employer: Foundation Partners
Join a dynamic and innovative sustainable consumer health brand that prioritises creativity and performance in a collaborative environment. With a strong focus on employee growth, we offer generous benefits including flexible working hours, a personal development budget, and opportunities for team bonding through monthly socials. Our central London location not only provides a vibrant workspace but also allows you to be part of a forward-thinking team that values unique creative strategies and cultural agility.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your creative juices flowing! Before you even step into an interview, brainstorm some innovative ideas that align with the role. Think about how you can bring fresh perspectives to the table, especially in performance creative and scriptwriting.
✨Tip Number 2
Show us your analytical side! Be ready to discuss how you've used data to drive creative decisions in the past. Prepare examples of how you've tested and iterated on ad creatives based on performance metrics—this will really impress us!
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what's buzzing in the world of Meta and TikTok. Bring some examples of emerging formats or cultural trends that you think could work for our brand. We love a candidate who’s in tune with the latest!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our fast-growing team. Let’s make it happen!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Side:This role is all about thinking differently, so let your creativity shine through in your application. Use engaging language and showcase your unique approach to creative strategy—whether it’s in your CV or cover letter.
Highlight Relevant Experience:Make sure to emphasise any experience you have in performance creative or scriptwriting. We want to see how your background aligns with our needs, especially if you've worked in health-tech or consumer brands before.
Be Data-Driven:Since this role involves a lot of data analysis, don’t shy away from mentioning your analytical skills. Share examples of how you've used data to inform your creative decisions in the past—it’ll show us you can think on your feet!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Foundation Partners
✨Know Your Creative Modes
Make sure you understand the two distinct creative modes required for this role: high-volume Meta ad iterations and long-form YouTube scriptwriting. Prepare examples of your past work that showcase your ability to excel in both areas, as this will demonstrate your versatility and understanding of different platforms.
✨Data-Driven Mindset
Since the role involves rapid data analysis and iteration, brush up on your analytical skills. Be ready to discuss how you've used performance metrics in the past to inform your creative decisions. Bring specific examples of how your changes led to measurable outcomes.
✨Stay Ahead of Trends
Show your passion for staying current with trends on Meta, TikTok, and other platforms. Prepare to discuss recent trends you've noticed and how you would capitalise on them for the brand. This will highlight your cultural agility and proactive approach to creative strategy.
✨Organisational Skills Matter
With a large creative pipeline to manage, it's crucial to demonstrate your organisational capacity. Share your methods for keeping projects on track without sacrificing quality. Discuss any tools or systems you use to maintain efficiency in your creative operations.
