At a Glance
- Tasks: Drive demand generation and scale marketing efforts for an innovative accessibility platform.
- Company: Join a dynamic start-up on a mission to enhance web accessibility.
- Benefits: Competitive salary, hybrid work flexibility, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on experimentation and collaboration.
- Why this job: Make a real impact in ecommerce while working with cutting-edge technology.
- Qualifications: 5+ years in B2B growth marketing, especially with Shopify apps.
The predicted salary is between 60000 - 100000 £ per year.
About EnableAll
We’re on a mission to make the web more accessible to people with disabilities and neurodiversities. Our AI-powered platform helps ecommerce businesses (starting with Shopify retailers) comply with global accessibility standards (ADA, EAA, WCAG), increase conversions, and build more inclusive brands. We are a start-up subsidiary of CareTech (part-owned by private equity firm Three Hills Capital), building a high-growth category-defining product for accessibility, compliance, and ecommerce growth. We’ve just launched on the Shopify App Store. The team is small, ambition is high, and we’re building at venture pace.
The Role
- Type: Full-time
- Department/Job function: Marketing
- Experience: Mid-Senior Level
- Reports to: CEO
- Location: London-based (with hybrid-flexibility)
- Salary: £60,000 - £100,000 depending on experience (with OTE bonus)
- Experience: 2+ years in B2B growth marketing
- Sector: B2B SaaS, retail tech, ecommerce tech, Compliance tech, RegTech, accessibility software
We’re hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine. This is a hands-on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works.
Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self-serve and sales-assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys. You’ll work directly with the CEO to shape go-to-market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue. You’ll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy.
Ideal candidates will have experience marketing a Shopify app. You’ll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers. You’re as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments.
Key Responsibilities
- Own and scale the demand generation engine to drive inbound trial signups and paid conversions
- Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
- Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
- Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows
- Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
- Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
- Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts
- Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
- Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth
- Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration
You’ll be a great fit with:
- 5+ years in growth marketing or demand generation for B2B SaaS
- Hands-on experience running paid acquisition campaigns
- Experience driving self-serve or PLG-style funnels
- Hands-on experience owning outbound and lifecycle programs, including high-volume drip campaigns, LinkedIn-based outreach, and direct support of SDR-led motions
- Comfortable owning CRM, lifecycle journeys, and performance reporting
- Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI-driven solutions) to drive results
- Strong analytical mindset: hypotheses, testing, iteration
- Comfortable operating in a fast-moving startup environment
Additional nice to haves:
- Experience in growth marketing for a Shopify app
- Hands-on skills with Photoshop, Canva, and other visual tools, including AI content creation tools
- Analytical, STEM or quantitative background
- Experience with CRO tools and methodologies
- Familiarity with accessibility or compliance-driven markets
Growth Marketing and Demand Generation Lead in City of Westminster employer: Foundation Partners
EnableAll is an exceptional employer dedicated to fostering a culture of innovation and inclusivity, where employees are empowered to make a meaningful impact on ecommerce accessibility. Located in the vibrant city of London, we offer a hybrid work environment that promotes flexibility and work-life balance, alongside competitive salaries and performance bonuses. As part of a high-growth start-up backed by CareTech, team members have unique opportunities for professional development and collaboration with industry leaders, making it an exciting place to grow your career in B2B SaaS marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing and Demand Generation Lead in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in growth marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your skills can help them grow. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Growth Marketing and Demand Generation Lead in City of Westminster
Some tips for your application 🫡
Show Your Passion for Accessibility:When writing your application, let us know why you care about making the web accessible. Share any personal experiences or insights that connect you to our mission at EnableAll. This will help us see your genuine interest in the role and our goals.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B growth marketing, especially if you've worked with Shopify apps before. Use specific examples of campaigns you've run or strategies you've implemented that align with what we're looking for.
Be Data-Driven:Since this role is all about driving results, include metrics and data from your past work. Talk about how you’ve used analytics to inform your decisions and improve campaign performance. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and ready to take the next step in your career!
How to prepare for a job interview at Foundation Partners
✨Know Your Numbers
Make sure you’re familiar with key metrics like CTR, CPA, and LTV. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns. This shows you understand the science behind demand generation.
✨Showcase Your Experimentation Mindset
Prepare examples of A/B tests or experiments you've run in previous positions. Discuss what hypotheses you formed, how you executed them, and what the outcomes were. This will demonstrate your analytical rigour and hands-on approach.
✨Understand the Shopify Ecosystem
Since this role involves marketing a Shopify app, brush up on how Shopify App Store ads work. Be ready to share insights on driving installs and converting trial users into paying customers. This knowledge will set you apart from other candidates.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with teams like Sales and Content. Prepare to discuss how you’ve collaborated to turn demand into revenue. Strong communication skills are key in a small, ambitious team like EnableAll.
