At a Glance
- Tasks: Craft compelling ads and scripts that captivate audiences and drive conversions.
- Company: A mission-driven brand transforming everyday essentials for people and the planet.
- Benefits: 25 days leave, flexible hours, hybrid work, healthcare, and fantastic career growth.
- Other info: Diverse culture with monthly social events and opportunities for personal development.
- Why this job: Join a creative team shaping impactful narratives in a dynamic environment.
- Qualifications: Strong storytelling skills and experience in polished video scriptwriting.
The predicted salary is between 40000 - 50000 £ per year.
About the company
My client is on a mission to radically transform their category for people and planet, with beautiful everyday essentials designed for life. Since launching in 2022, they've delighted over hundreds of thousands of customers across the UK, Europe and the US, becoming the highest-rated product in their category on Trustpilot. They've achieved B-Corp certification, secured listings in major US and UK retailers, and picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award and the Marie Claire Sustainability Award.
The role
They're looking for a copywriter who can write ads people actually want to watch — and then make them convert. You'll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity and performance. This is a creative role, but not a "just write the lines" role. You'll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.
What you’ll do
- Translate campaign propositions into best-in-class ads that can travel across multiple channels
- Write standout scripts for video campaigns across TV, YouTube and paid social
- Develop concepts, angles and story frameworks for ads — not just final copy delivery
- Work across Meta advertising, using customer insight to create scroll-stopping ads and using performance data to continually iterate and improve
- Create channel-native work that fits the platform while maintaining brand polish
- Write short-form, high-impact copy for statics, outdoor and punchy cutdowns
- Work closely with creative, growth and production teams to bring campaigns to life
- Build creative iterations based on performance data, without losing craft or originality
- Maintain a consistently premium tone and emotional resonance across formats
What they’re looking for
- A strong storyteller with proven scriptwriting craft
- Experience writing for polished, brand-led video placements (TV / YouTube style work)
- Ability to adapt the same core idea into multiple lengths and formats (6s to 30s+)
- A sharp short-form writer who can land a single line that does all the work
- Strong grasp of advertising fundamentals and how creative impacts results
- Comfortable shaping ideas early — positioning, hooks, tone and narrative structure
- Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits
- 25 days annual leave plus bank holidays and your birthday off
- Flexible hours
- Hybrid — up to 2 days WFH per week
- Healthcare and Dental Packages
- 1 Charity Day per year
- Central London offices — London Bridge
- 4x Work From Anywhere weeks per year
- Access to an Employee Assistance Programme with free therapy and coaching
- Monthly social events
- Free products for personal use
- Development budget per year
- Cycle to Work scheme and Electric Bike scheme
- Fantastic career opportunities as the business grows
My client values diversity and welcomes applicants from all backgrounds. They’re looking for people who will positively contribute to a dynamic, passionate culture and believe that an inclusive and diverse work environment is one where everyone thrives.
Senior Copywriter employer: Foundation Partners Group
Join a forward-thinking company that is not only transforming its category but also prioritising the well-being of people and the planet. With a vibrant work culture in central London, employees enjoy flexible hours, generous leave, and a commitment to personal development, all while contributing to award-winning campaigns that resonate with audiences. This is an exceptional opportunity for creative minds to thrive in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially any standout scripts or ads you've created. We want to see your storytelling skills and how you can adapt ideas across different formats.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it's not just what you know, but who you know that can help you land that dream job.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative process and how you approach writing for different channels. We want to hear about your thought process and how you turn concepts into compelling narratives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission to create beautiful essentials for people and the planet.
We think you need these skills to ace Senior Copywriter
Some tips for your application 🫡
Show Your Storytelling Skills:As a Senior Copywriter, storytelling is key! Make sure your application showcases your ability to craft compelling narratives. Use examples from your past work that highlight how you've engaged audiences and driven results.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the job description. Highlight your experience with video scripts and ads, and how you can adapt ideas across different formats. We want to see your unique voice!
Be Creative in Your Approach:This isn’t just about writing; it’s about creativity! Show us your innovative side by including a brief concept or idea for an ad that aligns with our brand. This will demonstrate your understanding of premium storytelling and channel-native execution.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Foundation Partners Group
✨Know Your Audience
Before the interview, research the company’s target audience and their brand voice. Understand what makes their products unique and how they resonate with customers. This will help you tailor your responses and demonstrate that you can write ads that truly connect with people.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Bring scripts or campaigns that showcase your knack for creating compelling narratives. Be ready to discuss how you developed these ideas and the impact they had on performance.
✨Be Ready to Adapt
Since the role requires adapting core ideas into various formats, practice discussing how you would transform a single concept into different lengths and styles. Think about how you can convey the same message in a 6-second ad versus a 30-second spot.
✨Emphasise Collaboration
This role involves working closely with creative, growth, and production teams. Be prepared to talk about your experience collaborating with others and how you’ve contributed to team projects. Highlight any instances where your input helped shape a campaign from the ground up.
