At a Glance
- Tasks: Lead creative strategy and copywriting for impactful advertising campaigns across various channels.
- Company: SURI, an award-winning brand transforming oral care with a focus on sustainability.
- Benefits: Join a fast-growing team with opportunities for mentorship and career advancement.
- Other info: Collaborative environment with a mission-driven approach and a commitment to innovation.
- Why this job: Shape compelling narratives that resonate and drive real change in consumer behaviour.
- Qualifications: 5-6 years of agency-side copywriting experience and a strong creative portfolio.
The predicted salary is between 55000 - 65000 £ per year.
At SURI, advertising is central to how we grow — and how millions of people first discover us. We don't believe in clickbait or gimmicks. We believe in narratives that pique curiosity, tell our story engagingly, and make people feel like they've learned something worth acting on.
We're looking for a Senior Creative Strategist & Copywriter to own our advertising creative from concept to execution. You'll lead big-picture ad strategy, shape our messaging architecture, and produce work that builds a brand as well as a business — across TV/video, upper funnel brand campaigns, and paid social. You’ll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team. This is not a traditional DTC performance role. We're looking for someone with a strong agency creative foundation who is excited to apply that craft to a high-growth consumer brand.
What you’ll own:
- Creative direction across all ad channels — TV/video, brand, paid social
- SURI's advertising voice, tone and messaging frameworks
- High-quality scripts, headlines and copy that balance brand and performance
- Ad sequencing, editing direction and creative iteration
- Management and development of our Junior Creative Strategist
- Close collaboration with performance and brand teams to ensure creative drives results
What we're looking for:
- 5–6 years of copywriting experience, primarily agency-side
- A portfolio that demonstrates genuine creative craft
- Strong strategic thinking — able to move from brand insight to campaign concept
- Comfortable going deep on a single brand rather than juggling multiple clients
- Ambition to grow into a creative leadership role as the team scales
- Performance marketing knowledge is a plus — we'll develop this together
About SURI:
We launched in 2022 on a mission to radically transform oral care for people and planet. Since then we've grown to 1M+ customers across the UK, Europe and the US, become the highest-rated electric toothbrush on Trustpilot, achieved B-Corp certification, and picked up a string of industry awards including The Grocer Startup of the Year and the Marie Claire Sustainability Award. We're just getting started.
Senior Creative Strategist & Copywriter in London employer: Foundation Partners Group
At SURI, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Creative Strategist & Copywriter, you'll not only have the opportunity to shape compelling narratives for a rapidly growing brand but also play a pivotal role in mentoring junior talent, ensuring your professional growth alongside the company's success. Located in London, our B-Corp certified environment is dedicated to making a positive impact on both people and the planet, making it an inspiring place to build a meaningful career.
