At a Glance
- Tasks: Craft compelling ads and scripts that captivate audiences and drive conversions.
- Company: Join a B-Corp certified brand transforming everyday essentials for people and the planet.
- Benefits: Enjoy 25 days annual leave, competitive salary, and a creative work environment.
- Other info: Collaborate with creative teams in a dynamic, award-winning company.
- Why this job: Be part of a mission-driven team creating impactful storytelling across multiple channels.
- Qualifications: Proven scriptwriting experience and a passion for premium, original content.
The predicted salary is between 40000 - 50000 £ per year.
About the company
My client is on a mission to radically transform their category for people and planet, with beautiful everyday essentials designed for life. Since launching in 2022, they've delighted over hundreds of thousands of customers across the UK, Europe and the US, becoming the highest-rated product in their category on Trustpilot. They've achieved B-Corp certification, secured listings in major US and UK retailers, and picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award and the Marie Claire Sustainability Award.
The role
They're looking for a copywriter who can write ads people actually want to watch — and then make them convert. You'll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity and performance. This is a creative role, but not a 'just write the lines' role. You'll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.
What you’ll do
- Translate campaign propositions into best-in-class ads that can travel across multiple channels
- Write standout scripts for video campaigns across TV, YouTube and paid social
- Develop concepts, angles and story frameworks for ads — not just final copy delivery
- Work across Meta advertising, using customer insight to create scroll-stopping ads and using performance data to continually iterate and improve
- Create channel-native work that fits the platform while maintaining brand polish
- Write short-form, high-impact copy for statics, outdoor and punchy cutdowns
- Work closely with creative, growth and production teams to bring campaigns to life
- Build creative iterations based on performance data, without losing craft or originality
- Maintain a consistently premium tone and emotional resonance across formats
What they’re looking for
- A strong storyteller with proven scriptwriting craft
- Experience writing for polished, brand-led video placements (TV / YouTube style work)
- Ability to adapt the same core idea into multiple lengths and formats (6s to 30s+)
- A sharp short-form writer who can land a single line that does all the work
- Strong grasp of advertising fundamentals and how creative impacts results
- Comfortable shaping ideas early — positioning, hooks, tone and narrative structure
- Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits
25 days annual leave plus
Senior Copywriter in London employer: Foundation Partners Group
As a Senior Copywriter at this innovative company, you'll join a dynamic team dedicated to creating beautiful everyday essentials that positively impact both people and the planet. With a strong focus on employee growth, a collaborative work culture, and the opportunity to craft compelling narratives for award-winning campaigns, this role offers a unique chance to make your mark in a rapidly growing B-Corp certified brand. Enjoy generous benefits including 25 days of annual leave, all while working in an environment that values creativity and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s easily accessible and highlights your best work. Tailor it to showcase projects that align with the company’s mission and values, especially those that focus on storytelling and creativity.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative process and how you’ve tackled challenges in past projects. Remember, they want to see your passion for crafting compelling narratives!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Senior Copywriter in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Senior Copywriter, we want to see your storytelling prowess shine through. Make sure your application showcases your ability to craft compelling narratives that grab attention and resonate emotionally with the audience.
Tailor Your Writing Samples:When you send us your writing samples, pick pieces that reflect the kind of work we do. Highlight scripts or ads that demonstrate your knack for premium storytelling and clarity, especially in video formats like TV and YouTube.
Be Creative with Your Application:Don’t just stick to the usual cover letter format. We love creativity! Consider how you can present your application in a way that stands out, perhaps by incorporating elements of your writing style or showcasing your unique voice.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our mission!
How to prepare for a job interview at Foundation Partners Group
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their mission and values, especially their commitment to sustainability and premium storytelling. This will help you tailor your responses and demonstrate that you’re aligned with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Bring along scripts or ads you've written that showcase your creativity and effectiveness in engaging audiences. Be ready to discuss how you developed these ideas and the impact they had.
✨Be Ready to Adapt
Since the role requires adapting core ideas into various formats, think of examples where you've successfully done this before. During the interview, be prepared to discuss how you would approach writing for different channels, from short social media ads to longer video scripts.
✨Emphasise Collaboration
This role involves working closely with creative and production teams. Share experiences where you collaborated effectively with others to bring a campaign to life. Highlight your communication skills and how you value feedback to refine your work.
