At a Glance
- Tasks: Lead brand strategy and campaigns for a health tech company making a real difference.
- Company: Innovative DTC health tech brand focused on trust and impact.
- Benefits: Remote work, full budget ownership, and a chance to build something lasting.
- Other info: Opportunity to thrive in a startup environment with measurable impact.
- Why this job: Shape how millions perceive health tech while leading a dynamic team.
- Qualifications: 8+ years in brand marketing with strong leadership and US market expertise.
The predicted salary is between 60000 - 80000 £ per year.
We're building a brand that millions of people will trust with their health. Now we need the person to lead it. This is not a blank‑canvas role. There's an existing team, established channels and ongoing programmes. What we need is someone who can walk in, assess what's working, earn trust quickly and raise the bar — without tearing down what's already there.
What you’ll own:
- Brand strategy and positioning across the US market (primary) and international (secondary)
- A TV‑focused upper funnel brand campaign extending to YouTube and connected video
- The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP
- Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
- Organic social strategy with a clear point of view on where the brand belongs
- Strategic partnerships and conference programme with measurable ROI
- The brand marketing budget — built, defended and adapted under pressure
What we’re looking for:
- At least 8 years in brand marketing and at least 3 in a senior leadership role. DTC or consumer health/wellness background is strongly preferred — and US market expertise is non‑negotiable.
- Experience setting strategy and executing it personally. Comfortable pulling a data report and giving creative direction. Proven success inheriting and improving teams.
- Proficiency in building influencer programmes that perform beyond last‑click and existing media relationships that can be activated immediately.
- Startup or scale‑up experience is a strong plus. In a capital‑efficient environment, prioritization matters as much as creativity.
Why this role:
You’ll define how the world comes to know, understand and trust a health tech brand that’s genuinely making a difference. Full budget ownership, a lean team to develop, and the chance to build something that lasts.
Remote | US‑based preferred | Full‑time | Reports to Head of Growth & CEO
Head of Brand Marketing in London employer: Foundation Partners Group
As a leading DTC health tech company, we offer an exceptional work environment that fosters creativity and innovation while prioritising employee growth. Our remote-first culture allows for flexibility and work-life balance, empowering you to make a meaningful impact in the health sector. With a focus on collaboration and strategic partnerships, you'll have the opportunity to lead a talented team and shape a brand that millions will trust.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Foundation Partners Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Foundation Partners Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Foundation Partners Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Foundation Partners Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Foundation Partners Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Foundation Partners Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Foundation Partners Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Foundation Partners Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Foundation Partners Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Foundation Partners Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
