At a Glance
- Tasks: Lead growth strategies for a next-gen health membership, focusing on acquisition and retention.
- Company: Stride, a pioneering company in preventative health with a mission to enhance well-being.
- Benefits: Competitive salary, equity options, free health membership, and generous holiday allowance.
- Other info: Hybrid work model with opportunities for professional development and learning.
- Why this job: Make a real impact in the health industry while owning your function and driving results.
- Qualifications: 4+ years in growth for DTC brands, ideally in health or wellness, with hands-on experience.
The predicted salary is between 67500 - 82500 £ per year.
About Stride
Normal health isn't good enough - tired, stressed and slowly declining shouldn't be the baseline. Stride is building a next-generation preventative health membership: a full multi-omic profile (DNA, microbiome, blood biomarkers, epigenetics, oral health), 500+ markers retested twice yearly to track direction of travel, turned into concrete action - diet, training, supplements - with a coach, dietitian or physiologist alongside each member. Elite longevity concierge, everyday price, no clinics required.
The role
You'll own finding profitable, effective funnels for acquisition, conversion and retention - across Meta, Google and emerging channels like TikTok, hands-on and AI-native. That means coordinating the whole funnel: working with agencies on media buying and lifecycle, alongside organic content and anything else it takes to make it work. Deep fluency in Shopify, Skio, Klaviyo and TripleWhale is expected, along with the creativity to bring in other tools that drive growth, referrals and retention. Ultimately, you're responsible for the business's growth.
Customer and message
- Define precisely who Stride is for and which problems it solves, in language that survives the journey from ad to landing page to renewal.
- Test positioning and commercial messaging for UK and US audiences.
- Brief and direct creative from in-house and external partners - you set the standard and judge the output.
Acquisition
- Paid media strategy across Meta and Google with agency partners, building in-house capability on a timeline you set.
- Diversify the mix: affiliate, creator, podcast, partnerships, and TikTok Shop as both retail and acquisition surface.
- Own blended CAC, channel mix and payback across UK and US.
- Adapt the funnel, positioning and channel mix for the US launch, understanding the regulations around marketing health products.
Retention and lifecycle
- Own subscription retention end to end - onboarding, engagement, renewal, win-back, cancellation - with agency partners.
- Build the CRM programme in Klaviyo largely from scratch: welcome, post-purchase, win-back, referral.
- Own renewal and cancel-flow logic in Skio, where the highest-leverage retention decisions live.
- Own net churn and LTV across annual membership and supplement subscriptions.
Conversion
- Optimise site conversion across our headless Shopify build.
- Run the testing roadmap: landing pages, pricing and packaging, checkout, and one-off-to-membership migration.
- Build the reporting layer connecting spend to cohort behaviour.
Success looks like:
- Blended CAC and payback, cohort-adjusted; net churn on annual membership through and beyond the first renewal wave; and revenue contribution and conversion rate on your top acquisition paths.
What you'll likely bring
- Four or more years in growth for DTC or subscription consumer brands - ideally health, nutrition or wellness, with at least one stint at a startup or scaleup.
- Real depth in either paid media or lifecycle CRM, and credible hands-on experience in the other.
- Subscription fluency as a first instinct - cohorts, churn, payback and contribution margin are levers you pull, not numbers someone hands you.
- A track record of standing something up rather than operating something inherited - a channel, a market, a programme built from nothing.
- Experience leading customer definition, positioning and messaging yourself, not executing someone else's framework.
- Commercial framing - you can turn 'we have budget, where should it go' into a defensible plan within a week.
- Hands-on instincts: you build the model, design the test, look at the data yourself.
- Comfort being creative inside regulatory guardrails, treating them as a design constraint rather than a complaint.
- The ability to pitch, negotiate and hold a commercial relationship.
- Working fluency with AI tooling, and strong written communication - you'd rather send a document than book a meeting.
Bonus points:
- US market entry for a consumer health or wellness brand and familiarity with claim rules.
- Experience through a subscription business's first meaningful renewal cohort.
- Headless Shopify, Skio or Recharge.
- An affiliate or creator programme built from zero, with an existing network in health and nutrition.
- Quiz- or diagnostic-led acquisition funnels.
- Measurement beyond platform attribution - geo holdouts, incrementality, basic SQL.
Why Stride
- Work that matters - preventive health is where the industry is heading, and this role helps get there faster.
- Own a function, not a channel - you set priorities across acquisition and retention, make the calls, and answer for the result.
- A scope that would take another three years to reach at a larger company.
- Learn directly from a founder who's built, sold and IPO'd in this space.
- Full StrideOne membership free after probation, plus friends & family discount.
- Equity as part of your package.
- Hybrid - Manchester base, 2-3 days in office.
- 25 days holiday + bank holidays, pension with employer contribution, annual learning budget, your own kit.
Growth, Acquisition & Retention Lead- Stride in London employer: Foundation Partners Group
Stride is an exceptional employer that prioritises employee well-being and growth, offering a unique opportunity to work at the forefront of preventive health. With a dynamic work culture that encourages collaboration across all functions, employees benefit from direct mentorship from experienced leaders, hybrid working arrangements, and a comprehensive benefits package including equity and a free membership to StrideOne. Join us in making a meaningful impact on health while enjoying a supportive environment that fosters innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Growth, Acquisition & Retention Lead- Stride in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Foundation Partners Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Foundation Partners Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Foundation Partners Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Foundation Partners Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth, Acquisition & Retention Lead- Stride in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Foundation Partners Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Foundation Partners Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Foundation Partners Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Foundation Partners Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Foundation Partners Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Foundation Partners Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
