At a Glance
- Tasks: Drive rapid generation of Meta ads and write engaging YouTube scripts.
- Company: Fast-growing, award-winning sustainable consumer health brand.
- Benefits: 25 days annual leave, hybrid work, and a creative environment.
- Other info: Opportunity to work with a large creative pipeline and make an impact.
- Why this job: Join a dynamic team and shape innovative advertising strategies.
- Qualifications: Experience in performance creative and strong scriptwriting skills.
The predicted salary is between 50000 - 65000 £ per year.
This isn't a traditional creative role. We're a fast-growing, award-winning sustainable consumer health brand with 300,000+ customers across the UK, Europe and the US. We're building a dedicated ads team and we need someone who thinks differently about creative.
At the volume we operate, great creative isn't about starting from scratch every time. It's about engineering 10 core concepts into 60 modular variations — switching the hook, testing the CTA, iterating the visual — and moving fast on what the data tells you. If you see 600 Meta ad iterations a month as 600 separate creative projects, this role isn't for you. If you see it as a systematic creative engine, read on.
The role
You'll own our paid creative engine end to end — driving rapid generation and testing of Meta ad iterations at scale, while also writing the long-form, narrative-driven scripts that convert on YouTube. Two very different creative modes. Both essential.
What you'll own
- High-volume Meta iteration and testing: Design and run a high-velocity testing matrix producing ~600 ad variations per month. Systematically test hooks, visual styles, body copy and CTAs to combat ad fatigue, identify winning formulas and build frameworks that scale.
- Long-form YouTube scriptwriting: Write deeply engaging, high-intent scripts of 1–3+ minutes optimised for YouTube's viewer behaviour and attribution style. The discipline is completely different to Meta — you'll need to switch between both modes fluently.
- Rapid data analysis and iteration: Work closely with media buyers to analyse daily and weekly performance metrics — thumb-stop rates, hold rates, CTR. Translate data signals into the next batch of creative without delay. The insight loop never stops.
- Trend hooking and cultural agility: Monitor Meta, TikTok and internet culture daily. Spot emerging formats and trends before they peak and capitalise on them fast.
- Whitelisting and creator management: Oversee the creator content pipeline — managing whitelisting permissions and content variations to maximise social proof across paid channels.
- Creative operations: Maintain the infrastructure that makes high-volume creative possible — templates, naming conventions, asset management and workflows. A Project Manager will support you, but the creative operations framework is yours.
What we're looking for
- Proven experience in performance creative, creative strategy or growth-focused copywriting — ideally agency background followed by in-house.
- Demonstrable track record producing high-volume paid social creative with measurable performance outcomes.
- Strong long-form scriptwriting capability — you can write a YouTube script that holds attention for three minutes and converts.
- Analytical fluency — you read performance data and instinctively know what creative change to make next.
- Deep understanding of Meta and YouTube as distinct creative environments.
- Health-tech, wellness or premium consumer hardware experience strongly preferred.
- High organisational capacity — you can manage a large creative pipeline without dropping quality.
- An instinct for premium, brand-led creative — we're not interested in what most DTC brands are doing.
What we offer
25 days annual leave plus
Creative Strategist in London employer: Foundation Partners Group
As a Creative Strategist at our award-winning sustainable consumer health brand in London, you'll thrive in a dynamic and innovative work culture that values creativity and data-driven decision-making. We offer competitive benefits, including 25 days of annual leave, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth in a fast-paced environment. Join us to be part of a mission-driven team that is reshaping the consumer health landscape while enjoying the unique advantages of working in one of the world's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your work. Whether it's a portfolio or case studies, let your creativity shine through and demonstrate how you think differently.
✨Tip Number 3
Be ready to adapt! In interviews, be prepared to discuss how you would approach rapid iteration and testing. Show us that you can pivot quickly based on data insights and that you thrive in a fast-paced environment.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our creative engine.
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Creative Strategist role, let your creativity shine through in your written application. Use engaging language and showcase your unique approach to creative strategy. We want to see how you think differently!
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with high-volume paid social creative and long-form scriptwriting. We love it when candidates connect their background to what we’re looking for!
Data-Driven Insights:Since this role involves rapid data analysis, don’t forget to mention any experience you have with performance metrics. Show us how you've used data to inform your creative decisions in the past. We’re all about that insight loop!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Foundation Partners Group
✨Understand the Creative Engine
Before your interview, get a solid grasp of what a systematic creative engine looks like. Familiarise yourself with how to engineer core concepts into modular variations. Be ready to discuss how you can apply this thinking to high-volume Meta ad iterations.
✨Showcase Your Scriptwriting Skills
Prepare examples of long-form scripts you've written, especially for platforms like YouTube. Highlight how your scripts engage viewers and drive conversions. If possible, bring a portfolio that showcases your best work in this area.
✨Data-Driven Mindset
Brush up on your analytical skills! Be prepared to talk about how you've used performance metrics to inform your creative decisions. Think of specific instances where data led you to pivot your creative strategy effectively.
✨Stay Ahead of Trends
Research current trends on Meta, TikTok, and other platforms. During the interview, demonstrate your ability to spot emerging formats and discuss how you would capitalise on them. Showing that you're culturally agile will set you apart!
