At a Glance
- Tasks: Lead brand strategy and campaigns for a health tech company making a real difference.
- Company: Innovative DTC Health Tech company focused on building trust in health.
- Benefits: Remote work, full budget ownership, and the chance to build a lasting brand.
- Other info: Opportunity to thrive in a capital-efficient startup environment.
- Why this job: Shape how millions perceive health tech while leading a dynamic team.
- Qualifications: 8+ years in brand marketing with strong leadership and DTC experience.
The predicted salary is between 60000 - 80000 £ per year.
We're building a brand that millions of people will trust with their health. Now we need the person to lead it. This is not a blank‑canvas role. There's an existing team, established channels and ongoing programmes. What we need is someone who can walk in, assess what's working, earn trust quickly and raise the bar — without tearing down what's already there.
What you’ll own:
- Brand strategy and positioning across the US market (primary) and international (secondary)
- A TV‑focused upper funnel brand campaign extending to YouTube and connected video
- The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP
- Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
- Organic social strategy with a clear point of view on where the brand belongs
- Strategic partnerships and conference programme with measurable ROI
- The brand marketing budget — built, defended and adapted under pressure
What we’re looking for:
- At least 8 years in brand marketing and at least 3 in a senior leadership role.
- DTC or consumer health/wellness background is strongly preferred — and US market expertise is non‑negotiable.
- Experience setting strategy and executing it personally.
- Comfortable pulling a data report and giving creative direction.
- Proven success inheriting and improving teams.
- Proficiency in building influencer programmes that perform beyond last‑click and existing media relationships that can be activated immediately.
- Startup or scale‑up experience is a strong plus.
- In a capital‑efficient environment, prioritization matters as much as creativity.
Why this role:
You’ll define how the world comes to know, understand and trust a health tech brand that’s genuinely making a difference. Full budget ownership, a lean team to develop, and the chance to build something that lasts. Remote | US‑based preferred | Full‑time | Reports to Head of Growth
Head of Brand Marketing employer: Foundation Partners Group
As a leading DTC Health Tech company, we offer an exceptional work environment that fosters creativity and innovation while prioritising employee growth. Our remote culture allows for flexibility and work-life balance, empowering you to make a meaningful impact in the health and wellness sector. With full budget ownership and the opportunity to lead a dedicated team, you'll be at the forefront of shaping a brand that millions will trust.
