Creative Strategist

This isn't a traditional creative role. We're a fast-growing, award-winning sustainable consumer health brand with 300,000+ customers across the UK, Europe and the US. We're building a dedicated ads team and we need someone who thinks differently about creative. At the volume we operate, great creative isn't about starting from scratch every time. It's about engineering 10 core concepts into 60 modular variations — switching the hook, testing the CTA, iterating the visual — and moving fast on what the data tells you.

The role

You'll own our paid creative engine end to end — driving rapid generation and testing of Meta ad iterations at scale, while also writing the long-form, narrative-driven scripts that convert on YouTube. Two very different creative modes. Both essential.

What you'll own

• High-volume Meta iteration and testing: Design and run a high-velocity testing matrix producing ~600 ad variations per month. Systematically test hooks, visual styles, body copy and CTAs to combat ad fatigue, identify winning formulas and build frameworks that scale.
• Long-form YouTube scriptwriting: Write deeply engaging, high-intent scripts of 1–3+ minutes optimised for YouTube's viewer behaviour and attribution style. The discipline is completely different to Meta — you'll need to switch between both modes fluently.
• Rapid data analysis and iteration: Work closely with media buyers to analyse daily and weekly performance metrics — thumb-stop rates, hold rates, CTR. Translate data signals into the next batch of creative without delay. The insight loop never stops.
• Trend hooking and cultural agility: Monitor Meta, TikTok and internet culture daily. Spot emerging formats and trends before they peak and capitalise on them fast.
• Whitelisting and creator management: Oversee the creator content pipeline — managing whitelisting permissions and content variations to maximise social proof across paid channels.
• Creative operations: Maintain the infrastructure that makes high-volume creative possible — templates, naming conventions, asset management and workflows. A Project Manager will support you, but the creative operations framework is yours.

What we're looking for

• Proven experience in performance creative, creative strategy or growth-focused copywriting — ideally agency background followed by in‑house.
• Demonstrable track record producing high-volume paid social creative with measurable performance outcomes.
• Strong long-form scriptwriting capability — you can write a YouTube script that holds attention for three minutes and converts.
• Analytical fluency — you read performance data and instinctively know what creative change to make next.
• Deep understanding of Meta and YouTube as distinct creative environments.
• Health‑tech, wellness or premium consumer hardware experience strongly preferred.
• High organisational capacity — you can manage a large creative pipeline without dropping quality.
• An instinct for premium, brand‑led creative — we're not interested in what most DTC brands are doing.

What we offer

• 25 days annual leave plus bank holidays and your birthday off.
• Flexible working hours.
• Hybrid — up to 2 days WFH per week.
• Bupa Healthcare and Dental.
• 4x Work From Anywhere weeks per year.
• £1,000 personal development budget.
• Monthly socials and team events.
• Central London offices — London Bridge.
• Early finish Fridays once a month.
• Free products and regular brand swaps.